Vacant job

We are looking for someone who loves to write and wants to elevate the level of everything we say – both through your own texts and by supporting and developing others. As Copy Lead at Svenska Spel, you will be both a driving force and a creative role model in shaping our language and tone.

You will play a key role in inspiring, quality assuring, and developing writing with a primary focus on the Tur business area – while also actively writing yourself and leading the way by creating texts that engage, guide, and touch.

What will you do?

In the role of Copy Lead, you will work both strategically and operationally – writing, testing, challenging, and refining texts within UX, marketing, and content. At the same time, you will act as a coach and role model for other employees who write in their roles.

You are responsible for ensuring that our texts maintain high quality – linguistically, communicatively, and brand-wise. Whether it concerns UX copy, communication, push notifications, or social media posts, you ensure that the message is clear, engaging, and always tailored to the target audience.

Svenska Spel consists of a parent brand and several product brands connected to the Tur business area – here you need to navigate smoothly between tonalities while keeping the whole together. You ensure that each brand has its unique voice – but with a common tone that feels like Svenska Spel.

A large part of the role involves leading by showing the way yourself – you coach others by exemplifying in practice what really good copy is and inspire the entire Svenska Spel to sharpen their texts. You act as a sounding board in creative processes for teams within both Tur and Content Studio – and also provide linguistic support for other parts of Svenska Spel.

Are you the one who will do this?

We are looking for someone who has a passion for language and who can, with both sharpness and warmth, help others write better. You have extensive experience in copywriting and are used to writing texts that convert and build brands – in many different channels and formats.

You are confident in challenging existing texts and have an eye for what works – in everything from push notifications to UX flows. You enjoy testing messages, exploring new formats, working data-driven, and using AI as support in both idea generation and proofreading.

You have

• A deep understanding of tonality, communication guidelines, and brand expression
• Documented experience in training and guiding others in text production
• The ability to quickly switch between strategy and hands-on writing
• Work experience in text production via SoMe, e.g., TikTok
• A curious and innovative mindset with an eye on language, trends, and technology

And most importantly – you want to be involved in gathering, structuring, and developing our entire text production, from word choice to brand voice. (https://career.svenskaspel.se/pages/formaner)

About Tur

At Svenska Spel Tur, we create excitement, entertainment, and joy through some of Sweden's most beloved games – Triss, Lotto, and Eurojackpot. Every day we give people the chance to dream big, whether through a digital coupon, a physical ticket, or a scratch card on live TV.

We combine long experience with innovation to develop gaming experiences that engage and entertain. With a focus on responsibility and safety, we ensure that gaming always takes place in a sustainable way – while spreading joy throughout Sweden. Do you want to be part of creating the next big gaming experience?

We are Svenska Spel 

We are proud to be Sweden's gaming company. Every day we create gaming joy with care and give back to society. With games like Triss, Stryktipset, and Oddset, we offer excitement, community, and dreams – but we are more than just a gaming company.

As an employee with us, you are part of something bigger. We take responsibility for creating a healthy and sustainable gaming market where everyone can play in a safe and sustainable way. We say no to unhealthy revenues and actively work to improve the gaming experience for our customers. We also invest in society by contributing our surplus to the state treasury every year and by being Sweden's largest sports sponsor.

With us, you will encounter a culture where we learn every day, create results together, and make it easy. We are curious, brave, and believe in the power of collaboration. Our differences are a strength that helps us develop, challenge ourselves, and find new solutions. Together we create a work environment where we share knowledge, dare to try new things, and always strive to get a little better – every day.

Are you curious about our benefits? You can find them here (https://career.svenskaspel.se/pages/formaner)!

(https://career.svenskaspel.se/pages/formaner)

Application and contact information 

The position is a permanent position based in Stockholm with the possibility of hybrid work.

We conduct selection and interviews continuously, so do not hesitate to submit your application as soon as possible.

For questions about the position, contact Kristofer Öberg, Head of Customer Experience, [email protected]

For questions about the recruitment process, contact Team Talent Acquisition, [email protected] (https://app.teamtailor.com/companies/tIBJjD_hWzw/jobs/807995/edit/[email protected])

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