How much does a Copywriter make

  1. Salary statistics
  2. Copywriter
Image that illustrates Copywriter

Copywriter

46 600 kr

Information officers, communicators and PR specialists

39 900 - 51 900 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression Copywriter

Average salary 46 600 kr
Males 49 100 kr
Females 45 700 kr
1 Likes 0 Comments 56 Vacant jobs ->

What does a Copywriter do? – Tasks and Work Environment

A Copywriter works on creating persuasive and informative texts for various types of communication, typically within advertising, marketing, and digital media. Tasks include writing advertisements, website content, product descriptions, campaign materials, and sometimes strategic concepts. The work is often done in collaboration with art directors, marketing strategists, and other creative roles. The environment is usually office-based, but many Copywriters also work remotely or as freelancers, especially within agencies and the digital sector.

Salary development over time

Over the past three years, the salary for Copywriters has steadily increased. In 2022, the average salary was 43,800 SEK per month. The following year, 2023, the average rose to 45 100 SEK, which is about a 3% increase. In 2024, the salary has continued upward to 46 600 SEK, a further increase of approximately 3.3% from the previous year. This positive trend can be explained by increased demand for skilled digital communication, where Copywriters with broad expertise in SEO and content marketing are highly valued. At the same time, competition within the profession has helped keep salary growth stable, but not explosive.

Copywriter salary – comprehensive overview

  • Average salary: 46 600 SEK/month
  • Lowest salary: 39,900 SEK/month (female, government sector, up to 2 years of secondary education) / 41,800 SEK/month (male)
  • Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education) / 51,300 SEK/month (male)
  • Hourly rate (average): 280 SEK
  • Gender differences: Men 49 100 SEK, women 45 700 SEK (women earn 93% of men's salary)
  • Regional differences: Salary levels may vary between large cities and other parts of the country, with larger agencies and companies in Stockholm often offering higher salaries.

Education and qualifications

To work as a Copywriter, a post-secondary education in communication, media, marketing, or advertising is generally required. Many employers also value practical experience and a portfolio highly. It is common to supplement basic education with courses in digital marketing, SEO, and creative writing techniques. Self-study and online courses can be valuable for staying updated on industry developments.

  • Formal education: YH training or university degree in communication, media, or marketing (2–3 years)
  • Courses and certifications: Courses in SEO, digital copywriting, and storytelling
  • Internship: Internship or trainee position at an advertising agency or marketing department provides valuable experience
  • Portfolio: Own work and samples of texts are often required when applying
  • Self-study: Online courses and workshops are recommended to broaden skills

A Copywriter often needs to quickly familiarize themselves with new topics, industries, and target groups. The ability to switch between different tones and adapt messages to the channel is a crucial success factor in the profession.

– statsskuld.se

Common benefits and compensation

In addition to base salary, benefits such as wellness allowances, flexible working hours, remote work, and professional development are often offered. Many Copywriters in larger companies or agencies also have access to bonus programs, pension contributions, and insurance. Freelance Copywriters can sometimes invoice for additional services such as consulting or strategic work.

Competition and challenges

The competition for attractive Copywriter roles is relatively high, especially in larger cities and at reputable agencies. Digitalization and automation have changed the profession, requiring broader skills in areas such as SEO, social media, and data analysis. Many employers seek candidates with both creative and strategic abilities, as well as experience across different platforms. The challenges often involve staying updated in a rapidly changing industry, while maintaining a current and relevant portfolio and work samples.

Tips for aspiring Copywriters

To succeed as a Copywriter, it's good to combine creativity with accuracy and a desire to continuously develop. Building a strong portfolio with diverse texts provides an advantage when applying, as does networking and gaining internship experience. Curiosity and the ability to quickly understand new topics facilitate work, and good language skills and audience awareness are essential. Learning the basics of SEO and digital marketing increases the chances of standing out. Collaboration skills and flexibility are crucial, especially when working in teams or with multiple clients. Following industry trends and actively seeking feedback helps to develop both style and work methods.

Key facts about Copywriters

  • Education level: Post-secondary education (YH or university, 2–3 years)
  • Work environment: Office-based, with opportunities for remote work
  • Typical employment: Employed at an agency, company, or as a freelancer
  • Demand: Moderate, approximately 758 job openings in the profession
  • Special skills: SEO, digital marketing, target-group-specific communication

Career paths and future prospects

After three to five years in the profession, a Copywriter can advance to roles such as Senior Copywriter, Content Manager, or Creative Director. Some choose to specialize in digital media, strategy, or brand development, while others move into communication, PR, or marketing roles. According to the Employment Service's forecast for communicators, public relations specialists, and PR professionals, the job market is expected to remain balanced, with unchanged opportunities over the next five years. This means competition will remain relatively stable, but broad skills and digital expertise increase chances for growth and advancement.

Frequently asked questions about Copywriters

  • What is the average salary of a Copywriter?
    - The average salary for a Copywriter is 46 600 SEK per month.
  • What education is required to become a Copywriter?
    - Post-secondary education in communication, media, or marketing is recommended, often 2–3 years.
  • Are there salary differences between men and women?
    - Yes, men earn on average 49 100 SEK and women 45 700 SEK; women earn 93% of men's salaries.
  • What are the future prospects for Copywriters?
    - The forecast indicates moderate demand with a stable job market, according to the Employment Service.
  • What are common tasks for a Copywriter?
    - Writing advertisements, website content, campaign materials, and tailoring messages to target audiences and channels.
  • What is the hourly rate for a Copywriter?
    - The average hourly rate is 280 SEK for hourly employees.
  • Can I work as a freelance Copywriter?
    - Yes, many Copywriters work as freelancers, especially within digital and creative sectors.

Richard Andersson

Richard Andersson - 2025-07-10 03:53:33

Occupation
Who has the highest salary?
The highest salary for a Copywriter is 51900 kr. This salary belongs to a woman working in the Public sector with a pre-secondary education, 9 years. The highest salary for a man in this profession is 51300 kr.
Who has the lowest salary?
The lowest salary for a Copywriter is 39900 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 41800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 28200 kr 28300 kr
25-34 93% 39600 kr 39800 kr
35-44 93% 47500 kr 47900 kr
45-54 97% 50800 kr 51300 kr
55-64 92% 50100 kr 50600 kr
65-68 50500 kr 50900 kr
Snitt 93% 46200 kr 46600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
Register an account before you can comment

To write a comment you need to create an account.

Default Avatar

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Copywriter has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

Search salary statistics for occupation
8000 kr
<-|->
90000 kr
Vacant jobs
Show more
Similar occupations
Latest posts
  • Public Opinion - Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Public Opinion

    Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Wed, 19 Nov 2025 - 08:35
  • National Debt - The National Debt – Level, Development, and Significance for Sweden

    National Debt

    The National Debt – Level, Development, and Significance for Sweden

    Wed, 8 Oct 2025 - 08:00
Salary, Taxes, and Fees
Net salary 31 377
Net salary
31 377
Taxes
11 738
Fees
12 129

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

Swedish Church Member

* Updated with 2025 taxes

Explore more topics