How much does a PR consultant make

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  2. PR consultant
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PR consultant

46 600 kr

Information officers, communicators and PR specialists

39 900 - 51 900 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression PR consultant

Average salary 46 600 kr
Males 49 100 kr
Females 45 700 kr
1 Likes 0 Comments 56 Vacant jobs ->

What does a PR consultant do? – Tasks and working environment

A PR consultant works to create, develop, and maintain organizations' and companies' relationships with the outside world, media, and the public. The tasks often include strategic communication planning, press release drafting, crisis management, and advising on brand profiling and media contacts. Daily work includes meetings with clients, project coordination, media analysis, and content production for both digital and traditional channels. The working environment is typically office-based with a fast pace and tight deadlines, requiring flexibility and the ability to manage multiple assignments simultaneously.

Salary development over time

The salary for PR consultants has shown a steady upward trend over the past three years. In 2022, the average salary was 43,800 SEK per month, increasing to 45 100 SEK in 2023 and further to 46 600 SEK in 2024. The total increase during this period is approximately 6.4%, indicating positive salary growth for the profession. This increase can partly be explained by a greater focus on strategic communication and digital presence, where demand for PR expertise has grown in line with organizations' needs for proactive and crisis communication. Despite competition for assignments, the market has remained relatively stable, enabling salary improvements, especially for experienced consultants and those with specialized skills.

PR consultant salary – comprehensive overview

  • Average salary: 46 600 SEK/month
  • Lowest salary (women/men): 39,900 SEK / 41,800 SEK
  • Highest salary (women/men): 51,900 SEK / 51,300 SEK
  • Hourly wage (average): 280 SEK
  • Gender differences: Women earn 93% of what men do (45 700 SEK vs 49 100 SEK)
  • Regional differences: Data on regional variation is not available

Education and qualifications

To work as a PR consultant, a university degree in communication, media, journalism, or marketing is often required. Many employers also value practical experience through internships or trainee programs, as well as the ability to quickly familiarize oneself with new industries and client needs. A combination of theoretical knowledge and practical training is highly regarded.

  • Bachelor's degree: Usually in communication, media and communication studies, PR, or marketing (3 years)
  • YH education: Communication programs at vocational colleges (2–3 years)
  • Internships and traineeships: Recommended to undertake internships at agencies or organizations during studies
  • Courses and certifications: Digital communication, crisis management, project management
  • Prerequisites: Usually university eligibility and good knowledge of Swedish and English

PR consultants often operate at the intersection of industry, politics, and media, which means the role can change quickly depending on societal debates and current events. This provides great opportunities to influence the visibility and reputation of companies and organizations in society, but also requires constant monitoring of the environment and curiosity about new trends.

– statsskuld.se

Common benefits and compensations

Common benefits for PR consultants include occupational pension, wellness allowances, flexitime, and remote work options. Professional development through training, conferences, and networking events is also typical. Bonus or commission schemes may exist, especially in larger agencies or for consultants with their own clients.

Competition and challenges

The competition within the PR industry is significant, especially in larger cities where many agencies and companies operate. Continuous updating of skills and the ability to quickly adapt to new communication channels and the changing media landscape are essential. The demand for measurable results has increased, requiring PR consultants to demonstrate clear effects of their work. Building long-term relationships, crisis management, and delivering under time pressure are other challenges typical of the profession. Combining creativity with strategic thinking is crucial to succeed and stand out in the competition.

Tips for aspiring PR consultants

To succeed as a PR consultant, being communicative and having strong analytical skills are advantageous, aiding media handling and environmental analysis. Building a broad network is key, so early efforts should focus on networking and securing internships or projects. Good organizational skills help manage multiple assignments, and resilience is important to perform under pressure. Curiosity and a willingness to continuously learn about new industries and trends provide an advantage in developing creative campaigns. Being attentive and able to see things from both the client’s and the public’s perspective is also central to building trust and long-term relationships.

Key facts about PR consultants

  • Educational level: Usually a bachelor's degree in communication or a related field
  • Work environment: Office-based, often fast-paced and project-oriented
  • Employment type: Employed at agencies, consulting firms, or as in-house specialists
  • Demand: Moderate opportunities for employment, according to Arbetsförmedlingen
  • Special skills: Digital communication, crisis management, media strategy

Career paths and future prospects

After three to five years as a PR consultant, opportunities include progressing to roles such as senior consultant, project manager, communications director, or specialist in areas like crisis management or digital strategy. Many also choose to start their own business or transition into roles within marketing, public affairs, or internal communication. According to Arbetsförmedlingen, the labor market for PR consultants and related professions is nationally balanced, with moderate opportunities and an unchanged demand forecast over five years. There are many job openings in the field, providing good prospects for both recent graduates and experienced professionals to find interesting positions.

Frequently asked questions about PR consultants

  • What does a PR consultant earn?
    - A PR consultant has an average salary of 46 600 SEK per month.
  • What are the gender differences in salaries for PR consultants?
    - Men earn an average of 49 100 SEK and women 45 700 SEK, which means women earn 93% of men's salaries.
  • What education is required to become a PR consultant?
    - Usually a bachelor's degree in communication, media, or marketing, along with practical experience.
  • What does the job market look like for PR consultants?
    - The job market is considered balanced with moderate opportunities and unchanged demand over the next five years.
  • What are the job responsibilities of a PR consultant?
    - The role includes strategic communication, media contacts, crisis management, and content creation.
  • Are there career paths within the PR industry?
    - Yes, progression to senior roles, project management, or director positions is possible.
  • What are the highest and lowest salaries for PR consultants?
    - The highest salary is 51,900 SEK and the lowest 39,900 SEK per month.

Richard Andersson

Richard Andersson - 2025-07-08 20:52:11

Occupation
Who has the highest salary?
The highest salary for a PR consultant is 51900 kr. This salary belongs to a woman working in the Public sector with a pre-secondary education, 9 years. The highest salary for a man in this profession is 51300 kr.
Who has the lowest salary?
The lowest salary for a PR consultant is 39900 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 41800 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 28200 kr 28300 kr
25-34 93% 39600 kr 39800 kr
35-44 93% 47500 kr 47900 kr
45-54 97% 50800 kr 51300 kr
55-64 92% 50100 kr 50600 kr
65-68 50500 kr 50900 kr
Snitt 93% 46200 kr 46600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession PR consultant has the SSYK code 2432, which we use to match against the SCB database to obtain the latest salary statistics.

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