Vacant job

At Tillväxtverket (Enterprise and Innovation Authority), we work for competitive businesses and sustainable development throughout Sweden. We offer knowledge, networks, and investment opportunities. This provides direct benefits to businesses, as well as prerequisites for businesses, municipalities, and regions to meet future challenges. Tillväxtverket is a national authority with a regional presence in nine locations.

Verksamt.se is the joint website of the authorities providing information and services to businesses. The website is highly visited, widely used, and appreciated by its users, who are largely Swedish small and medium-sized enterprises. Tillväxtverket, one of the driving authorities behind verksamt.se, is now seeking a Content Strategist for the web to be responsible for the development of our content strategy and channel strategy, with a focus on increasing customer satisfaction and the conversion of our efforts to reach out with content on verksamt.se.

About the role

As the Content Strategist for verksamt.se, you will take the development of our editorial content to the next level and set the direction for the future. You will work on a focus for improvement here and now – what can we do to increase our customer satisfaction and conversion? You will also keep an eye on the needs, opportunities, and prerequisites for the coming years – what editorial capabilities do we need to develop to keep up and remain relevant to our target audience?

A central part of our work with verksamt.se is to simplify and explain authority information in a target-group-adapted manner. As a Content Strategist, your role involves translating directives and assignments, target audience needs, user data, as well as technical and legal prerequisites into web editorial solutions that increase customer satisfaction. This may include packaging large legislative packages, AI-optimizing editorial content, and developing working methods, processes, and routines for event-driven news production as an important part of strengthening our crisis communication capabilities.

You will also lead the work to create greater conversion between the content on the website and the communication efforts we make in our newsletter, Google Ads, and social media. Using environmental scanning and user-driven data will be an important tool in your work, and you will work closely with web editors, communicators, UX/UI designers, and developers. Collaboration with authorities and networking with other relevant actors will also be important to ensure that the editorial development work remains at the forefront.

Your place of work will be: Stockholm, Östersund, or Malmö.

We are looking for someone who has:

• A degree from a university or college in Media and Communication Science, Journalism, or equivalent, or alternatively at least two years of studies in another education deemed relevant for the role, e.g., in content marketing, digital communication, or equivalent.
• At least five years of recent work experience from strategic and operational content work for the web. The work should have been done in close collaboration with web editors and content producers.
• Good familiarity with operational work in CMS tools.
• Good knowledge of SEO/SEM/AEO.
• Very good ability to express yourself in speech and writing in Swedish.
• Good knowledge of developing digital content based on the Accessibility to Web Content Act.

The following are meritorious:

• Editorial work at a newsroom.
• Crisis communication.
• Knowledge of the target group small businesses/experience from running your own business.

As a person, we are looking for you who has good cooperation skills and contributes to a good collaboration climate. You have strong drive and the ability to independently identify and implement development initiatives in collaboration with, primarily, the web editors. Through your specific knowledge and competence, you show great commitment within your area of responsibility, and you work analytically as well as goal- and result-oriented. You have a good understanding of the directives that affect an authority's prerequisites for working with content management and communication, such as the public sector values.

We will place great emphasis on personal qualities.

We expect you to live up to our employee and manager policy (https://tillvaxtverket.se/tillvaxtverket/omtillvaxtverket/jobbahososs/fordelarmedattjobbahososs/medarbetarochchefspolicy.600.html) which expresses the expectations we have of all employees.

We assume that you share our values, which are the public sector values (https://www.statskontoret.se/fokusomraden/god-forvaltningskultur-och-antikorruption/den-statliga-vardegrunden/). These unite all who are state-employed, regardless of activity and profession. The values aim to create an administration that is efficient, legally secure, and free from corruption and abuse of power.

Employment type and application deadline

The employment is permanent. We apply a 6-month probation period.

The application deadline is June 10, 2026.

More information and contact

For more information about the duties, you are welcome to contact Group Manager Anna Alicedotter, email [email protected]. Questions about the recruitment process are answered by HR Partner Anna Svenberg, email [email protected].

Union representatives

ST: contact person Robert Berggren, email [email protected] (mailto:[email protected])

Saco: contact person Susanna Lindbom, email [email protected] (mailto:[email protected])

Both can be reached by phone via switchboard number 08-681 91 00.

We work based on competence, and the recruitment process will include selection questions, possible tests, interviews, and reference checks.

If you have protected personal data, we ask you to contact the HR partner in this recruitment.

We are centrally located in modern premises where you choose your location daily based on your tasks. Tillväxtverket strives for a way of working where digital and technical solutions facilitate daily work. Read more about the benefits of working with us (https://tillvaxtverket.se/tillvaxtverket/omtillvaxtverket/jobbahososs/fordelarmedattjobbahososs.960.html).

Tillväxtverket wants to capitalize on the qualities that an even gender distribution and ethnic and cultural diversity bring to the operations. We strive for a work environment where every employee is given the opportunity to combine professional and private life for balance in life.

Apply now to create your and Sweden's future!

In this recruitment, Tillväxtverket has already taken a stand on desirable recruitment channels and marketing. We therefore kindly but firmly decline calls from advertising agencies or salespeople.