Communication strategist

What does a Communications Strategist do? – Tasks and work environment

A Communications Strategist is responsible for designing, leading, and developing an organization’s internal and external communication efforts. The role involves planning long-term strategies for brand building, crisis communication, and information dissemination, often in close collaboration with executive management, marketing departments, and other key functions. The work environment is usually office-based and characterized by a fast pace, rapid changes, and demands for both creativity and analytical skills. Communications strategists are found in both the public and private sectors, and their tasks can vary greatly depending on the size and focus of the organization.

Salary development over time

The salary of a Communications Strategist has shown a steady upward trend over the past three years. In 2022, the average salary was 43,800 SEK per month, which increased to 45 100 SEK in 2023. In 2024, the average salary has reached 46 600 SEK, representing a total increase of approximately 6.4% during the period. The salary growth is mainly driven by increased demand for strategic communication skills in organizations undergoing digitalization and change processes. The trend also reflects the general salary development within information and PR professions, where qualifications and experience are increasingly valued. Gender differences still exist but have decreased somewhat in line with increased transparency and awareness of equality.

Communications Strategist salary – complete overview

• Average salary: 46 600 SEK/month
• Lowest salary: 39,900 SEK/month (female, public sector)
• Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education, 9 years)
• Hourly wage: 280 SEK
• Women earn: 45 700 SEK/month (93% of men's salary)
• Men earn: 49 100 SEK/month
• Regional differences: Salary levels may be affected by workplace location, but exact figures vary and are primarily based on employer sector.

Education and qualifications

The path to becoming a Communications Strategist often goes through higher education in communication, media studies, journalism, or related fields. Many employers require an academic degree and experience in communication work, but additional courses and certifications can also be advantageous. Internships and trainee programs provide valuable insight into the profession and increase employability.

• Bachelor’s degree (3 years) in communication, media and communication science, or journalism
• Specialized courses in digital communication, PR, or strategic communication
• Internships or trainee programs in communication or marketing
• Certifications in project management, crisis communication, or social media
• Prerequisites: Good written and oral skills, analytical ability, and experience in coordination

Common benefits and compensations

Communications strategists are often offered generous benefits beyond base salary, such as wellness allowances, flexible working hours, and remote work opportunities. Pension schemes and insurance are common, as well as professional development through courses and conferences. Some employers also offer bonuses linked to project results or goals.

Competition and challenges

The job market for Communications Strategists is characterized by a balance with moderate opportunities nationwide. The recruitment situation is neither oversaturated nor undersaturated, but competition for the most attractive positions can be tough, especially in larger cities. Digitalization and changing communication channels demand continuous skills development and adaptability. The profession also requires managing complex stakeholder networks and sometimes rapid adjustments during crises or organizational changes. For those looking to advance, staying updated on new tools and methods is important.

Tips for aspiring Communications Strategists

To succeed as a Communications Strategist, it’s beneficial to combine analytical skills with creativity and curiosity. Building a broad network and actively seeking internships or part-time jobs in communication provides valuable experience and increases employment chances. Strong communication skills and good judgment are essential, especially when tailoring messages to different audiences and situations. Staying informed about digital trends and new communication channels is crucial in a rapidly changing industry. A structured approach and the ability to prioritize multiple projects help manage workload. A strong interest in societal issues and organizational development is also advantageous, as many roles involve strategic influence at the management level. Finally, demonstrating resilience and the ability to work under pressure is vital, as communication work often involves tight deadlines and high demands.

Key facts about Communications Strategist

• Educational level: Academic degree (bachelor’s degree recommended)
• Work environment: Office-based, sometimes hybrid/remote
• Work form: Full-time, often project-based
• Demand: 751 job openings nationwide
• Gender differences: Women earn 93% of what men do

Career paths and future prospects

After 3–5 years in the profession, opportunities open up for more senior roles, such as Communications Manager, PR Responsible, or specialist in digital strategy or crisis communication. According to the Swedish Public Employment Service’s latest forecast for the group of informers, communicators, and PR specialists, the prospects for employment are assessed as moderate and balanced at the national level. Demand is expected to remain unchanged over the next five years. Developments in digital media and increased complexity in the external environment mean the need for strategic communicators will persist, although competition for certain positions can be high. Related professions include PR consultant, information officer, and marketing communicator.

Frequently asked questions about Communications Strategist

• What does a Communications Strategist earn?
  - A Communications Strategist has an average salary of 46 600 SEK per month.
• Are there gender differences in salary?
  - Yes, women earn 93% of what men do in the profession.
• How does the salary development look?
  - Salary development has been positive over the past three years, with an increase of approximately 6.4%.
• What is required to become a Communications Strategist?
  - An academic degree in communication or related fields is recommended, preferably supplemented with practical experience.
• What is the job market like?
  - Opportunities are moderate, and the recruitment situation is balanced according to the Swedish Public Employment Service.
• What benefits are common?
  - Common benefits include wellness allowances, flexible working hours, remote work, and professional development.
• What are the highest and lowest salaries for the profession?
  - The highest salary is 51,900 SEK and the lowest 39,900 SEK per month.