Vacant job

___________________________________________________________________________________________ Join us on the journey with Jollyroom – the e-commerce pioneer launched in 2010, now dominating the Nordic market as the largest online store for children's and baby products. We strive to offer not just products, but a total lifestyle experience for parents across Europe. With over 2 million satisfied customers and a range covering products for expectant mothers, newborns, and children up to 12 years old, we are more than just a shop; we are a destination for families. We are passionate about making family life easier, more fun, and more inspiring by offering the best brands and the latest products. But we don't stop there – we are on a constant journey to become the best in Europe. Our new base, Campus Jollyroom just outside Gothenburg, is a place where innovation meets passion. Here you will find our large, modern office, state-of-the-art 55,000 sqm warehouse, and a showroom that takes the customer experience to a new level. We believe in investing in our 400 employees, which is why we also have a well-equipped staff gym on-site to ensure our team is in top shape to meet our ambitious goals. But that's not all. With physical stores in Stockholm and Oslo, we are expanding our grip on the European market. We are not just playing the game – we are here to win. And you can be part of this winning team. We are constantly looking for talents who share our passion and drive to make a difference. So if you are ready to be part of something big, if you are hungry for challenges and ready to take the next step in your career, then Jollyroom is the place for you.  

We are looking for someone with a strong passion for search engine optimization (SEO) who wants to take the next step in their career – moving from specialist to taking clearer strategic and leadership responsibilities within SEO.

Jollyroom is in an exciting phase. In a shrinking market, we continue to grow and gain market share – and in 2025, we also won the Swedish SEO Award in the category Children & Toys.

As Lead SEO/AEO Specialist, you have overall responsibility for Jollyroom's SEO strategy and lead the ongoing work to drive organic growth. You set goals and direction, prioritize initiatives, and ensure that our SEO activities create business value. In this role, you lead a small team currently consisting of one SEO Specialist, and together you work both strategically and operationally to maximize our visibility and profitability. You collaborate closely with the marketing, content, and development teams to create a strong, integrated, and data-driven SEO effort that strengthens Jollyroom's digital presence. The Lead SEO/AEO Specialist reports to our CMO.

Your main responsibilities:

• Responsible for the overall SEO strategy, setting goals and direction
• Lead and prioritize SEO initiatives (on-page, off-page, and technical SEO)
• Coach and collaborate with the current SEO Specialist in operational work
• Coordinate efforts with marketing and content teams to ensure SEO-optimized content
• Monitor, analyze, and report SEO results to management
• Initiate improvement projects for Jollyroom's technical SEO
• Drive link strategy and off-page optimization
• Define requirements and collaborate with developers on technical SEO issues

We are looking for someone who has:

• At least three years of experience in SEO work, preferably with responsibility for strategy, prioritization, or project leadership
• Very good understanding of technical SEO, content optimization, and link strategies
• Good knowledge of Google Analytics, Search Console, and relevant SEO tools
• Experience with outreach SEO and link building
• Knowledge of AEO/AI search and how content should be structured for visibility
• Accustomed to working in a data-driven manner with a focus on business benefit and profitability
• Experience and good skills in working with Excel or Google Sheets
• Advantageous if you have experience in copywriting and digital marketing

You are a business-minded, analytical, and curious person who thrives on taking responsibility and driving change. You have the ability to see the big picture, set strategy, and simultaneously support the team in operational work.

At Jollyroom, we define ourselves as engaged doers who enjoy working towards ambitious goals in a changing environment. We are brave enough to test our way forward, challenge ourselves, and develop – and we are looking for you who recognize yourself in this description.

Benefits of working with us:

• Free access to a new gym in Gothenburg
• Collective agreement for all employees
• Excellent development opportunities
• Great opportunities to influence and take own initiatives
• Health allowance
• Employee discounts

Start: Immediately Scope: 40h/week (6-month probationary period applies) Location: Gothenburg, Sörredsvägen 111 Selection: Ongoing

Did you get even more curious about Jollyroom? Don't forget to follow us on LinkedIn and Instagram!

At Jollyroom, we believe in developing and retaining our own talents. Last year, we internally recruited 51% of all positions filled within the company. Here, you get a chance to grow and develop together with us.

As part of ensuring high quality in our recruitment processes, we conduct tests, reference checks, and background checks.

We do not accept applications via email, so please submit your application via our career page.

We currently decline calls from recruitment and advertising agencies.