Vacant job

Do you want to create content that reaches out, engages, and strengthens a place in development?

We are now looking for a Digital Communicator who wants to take significant personal responsibility for our digital presence and corporate communication. From web and PR to producing content for digital channels, with a special focus on Textile Fashion Center.

About the role

As a Digital Communicator at Borås & Co, you will be responsible for planning, producing, and publishing content in our digital channels. You will work independently on both corporate communication and press, while driving the communication for Textile Fashion Center in close dialogue with the actors in the center.

The role is operational and includes both planning and execution, where you play a key role in ensuring that our content is relevant, tailored to the target audience, and maintains high quality.

Your main responsibilities

• Manage the content on our websites (borascompany.com and textilefashioncenter.se), including creating, publishing, and developing content, as well as ensuring the websites are kept up to date.

• Work with SEO and adapt content to target audience and channel.

• Plan, write, and publish news and press releases, as well as work with targeted media outreach.

• Manage and develop our presence in B2B channels, primarily LinkedIn.

• Plan, produce, and publish content for Textile Fashion Center's social media.

• Create engaging content in the form of text, images, and video material.

• Have overall text responsibility in marketing campaigns.

• Collaborate with actors within Textile Fashion Center and actively collect and communicate content from the operations.

• Ensure a consistent tone of voice and communication in line with our brands.

Who we are looking for

Requirements

• Relevant post-secondary education or university degree in communication, journalism, marketing, or equivalent.

• Experience working operationally with digital communication, content production, and web.

• Excellent ability to write targeted and engaging content.

• Very good experience with WordPress as a CMS tool.

• Experience working with social media.

• Basic knowledge of digital accessibility and GDPR.

• Experience with B2B communication, e.g., LinkedIn.

• Experience with PR work and media contacts.

• Experience with image and video editing in Adobe Creative Cloud or equivalent.

Merits

• Experience creating photo/video for social media.

• Experience working in environments with many collaboration partners.

Personal qualities

We believe you are:

• Independent and used to driving your work forward.

• Creative and have a good sense of content that engages.

• Structured and meticulous in your delivery.

• Social and enjoy dialogue and collaboration with many different actors.

• Flexible and solution-oriented.

About us

Borås & Co works to strengthen and develop the tourism industry, create growth, attractiveness, and a sustainable destination for both residents and visitors. In our mission, we work closely and in collaboration with the city, the business community, the tourism industry, and the University of Borås. We are also responsible for the Textile Fashion Center location and its brand.

As a Digital Communicator, you will become part of the Market and Communication business area at Borås & Co. The business area is responsible for the company's digital and social channels, PR, brands, statistics and measurements, graphic profile, and marketing. The business area also includes the Borås Tourist Information, which helps residents and visitors discover everything the location has to offer. The business area supports the company in all matters concerning market and communication.

With us, you get:

• A varied and independent role where you take significant responsibility.

• The opportunity to work both creatively and communicatively across several channels.

• An engaged team and many collaboration partners.

• The opportunity to influence how we tell the story of Borås and Textile Fashion Center.

• Opportunity for hybrid work, wellness allowance, free entry to the municipality's swimming facilities, etc.

Practical information

• Employment type: Temporary position (parental leave replacement).

• Period: June 2026 – March 2027, or by agreement.

• Location: Borås (opportunity for some hybrid work).

Application

Does this position sound like something for you? Submit your application with CV and cover letter by April 19, 2026, to HR Manager Niclas Björkström at [email protected]. If you have questions about the position, you are welcome to contact Katja Sjöblom, Head of Market and Communication, at [email protected].