Informant

What does an Informatör do? – Tasks and Work Environment

An informatör works with planning, producing, and disseminating information within and outside organizations. Tasks can include writing press releases, creating content for websites, managing internal communication, and organizing information campaigns. The work is often carried out in close collaboration with managers, leadership teams, and other communicators. Informatörer are found in both private and public sectors, and the work environment is typically office-based with meetings, deadlines, and rapid changes in information flow. Digital tools and social media are central work tools in the profession.

Salary Development Over Time

Informatör salaries have shown steady growth in recent years. In 2022, the average salary was 43,800 SEK per month. In 2023, it increased to 45 100 SEK, representing an increase of about 3%. In 2024, the salary continued to rise to 46 600 SEK per month, an increase of an additional 3.3% from the previous year. This positive trend can be explained by continued high demand for qualified communication skills, increased requirements for digital competencies, and a greater focus on strategic communication within organizations. Competition for the most experienced informatörer has also influenced salary development upwards, especially within larger companies and the public sector.

Informatör Salary – Complete Overview

• Average salary: 46 600 SEK/month
• Lowest salary: 39,900 SEK/month (female, government sector, upper secondary education up to 2 years)
• Highest salary: 51,900 SEK/month (female, public sector, pre-secondary education)
• Hourly wage (average): 280 SEK
• Gender differences: Women earn 45 700 SEK, men earn 49 100 SEK (women 93% of men's salary)
• Regional differences: Data unavailable for regional variation

Education and Qualifications

To work as an informatör, a post-secondary education in communication, media and information studies, or similar fields is generally required. Many employers also value practical experience through internships or trainee positions, as well as good knowledge of digital tools and social media. Self-study and further training are common to stay updated in the rapidly changing communication landscape.

• Bachelor’s degree: Usually 3 years in communication, media and communication studies, or journalism
• Certifications: Courses in digital communication, content marketing, or social media
• Internship: Often a requirement during education or as an entry point to the profession
• Prerequisites: Upper secondary education, sometimes with a focus on society or media
• Self-study: Opportunities to supplement with online courses and workshops in areas such as graphic design or web publishing

Common Benefits and Compensation

Informatörer are often offered benefits such as wellness allowances, flexible working hours, opportunities for remote work, and skills development. Occupational pension, subsidized meals, and extra vacation days are also common, especially in the public sector and larger private companies.

Competition and Challenges

The competition for positions as an informatör is described as moderate, with a balanced job market where the number of applicants matches the number of available jobs. Challenges in the profession often include quickly adapting to new communication channels, managing complex information flows, and delivering clear messages under time pressure. The ability to work strategically while being operational is central, as is navigating between different stakeholders' expectations. Digitalization has increased demands for technical skills and analytical ability, making continuous development necessary to remain competitive.

Tips for Aspiring Informatörs

To succeed as an informatör, it is good to have a genuine interest in communication and curiosity about different ways of reaching out with information. Developing strong written and oral skills is crucial, as is building digital competence in social media and web publishing. An analytical mindset facilitates clear communication of complex messages, and teamwork skills are important since the work often occurs in teams. Gaining practical experience through internships or projects, and staying updated on new trends in communication, is also recommended. Flexibility and the ability to handle change are qualities appreciated by employers, especially in a rapidly evolving industry.

Key Facts About Informatör

• Educational level: Usually a bachelor’s degree in communication
• Work environment: Office-based, often with flexible hours
• Work form: Both internal and external communication in private and public sectors
• Demand: Moderate, approximately 758 available jobs nationally
• Special skills: Digital communication and social media

Career Paths and Future Outlook

After three to five years in the profession, an informatör can advance to more specialized roles such as communication strategist, press officer, or PR specialist. It is also common to move into leadership positions within communication departments or work with change management in larger companies. According to the Swedish Public Employment Service's forecast, the prospects for employment as an informatör, communicator, and PR specialist are moderate, with unchanged demand over the next five years. The recruitment situation is characterized by balance, meaning there is neither an oversupply nor a shortage of labor in the field. However, digitalization and new communication channels may create new niches and opportunities for specialization within the area.

Frequently Asked Questions about Informatör

• What does an Informatör earn?
  - An informatör has an average salary of 46 600 SEK per month, but the salary varies depending on experience, sector, and education level.
• What are the gender differences within the profession?
  - Men earn on average 49 100 SEK while women earn 45 700 SEK, which means women earn approximately 93% of what men do.
• What education is required to become an Informatör?
  - Usually, a bachelor's degree in communication, media and communication studies, or similar fields is required.
• How is the job market for Informatörer?
  - The job market is characterized by balance with medium opportunities for employment and approximately 758 available jobs nationwide.
• What career paths are available after a few years as an Informatör?
  - It is common to advance to roles such as communication strategist, press officer, or PR specialist, or to take leadership positions within communication.
• What are the most common work environments for Informatörer?
  - Informatörer mainly work in office environments, often with flexible working hours and opportunities for remote work.
• Are there regional salary differences for Informatörer?
  - No specific regional salary data is available for Informatörer.