Vacant job

Are you creative, structured, and interested in creating content that both engages people and contributes to digital growth?

Birger is looking for a Content Producer who wants to help build the content for a new digital brand within the construction and renovation industry.

This role is perfect for you if you enjoy working with text, research, web publishing, and digital communication. You will primarily produce content for the website, but also contribute ideas and materials for other digital channels.

The focus is on creating clear, useful, and SEO-optimized content that helps people understand different types of construction and renovation projects. You will work on everything from articles and guides to service pages, local landing pages, and other content that strengthens the website's visibility and credibility.

This is not an observational internship. You will work practically, take responsibility for your own tasks, and see how your content impacts rankings, traffic, and customer inquiries.

What you will do

• Produce content for the website
• Write articles, guides, service pages, and local landing pages
• Conduct research for new content areas
• Adapt content to target audience, search intent, and purpose
• Work with headlines, introductions, body text, metadata, and calls to action
• Publish and update content in the website's CMS
• Optimize texts for better visibility in Google
• Work on internal linking and content structure
• Quality assure language, tone, facts, and formatting
• Update and improve existing content
• Analyze competitors' content and identify new topics
• Contribute to editorial plans and content calendars
• Generate ideas for new articles, guides, and content formats
• Use AI tools as support for research, structure, and content production
• Collaborate with people in SEO, web development, and digital marketing

The role is primarily text-based. Experience with images, simple video, or social media is a plus, but not a requirement.

We are looking for someone who

• Has a strong interest in content, communication, and digital marketing
• Has excellent ability to write clearly, correctly, and engagingly
• Enjoys doing research and diving into new topics
• Can adapt content for different audiences and purposes
• Is structured, detail-oriented, and self-motivated
• Can take responsibility for own tasks and deliverables
• Is curious about SEO, web publishing, and digital user behavior
• Wants to develop within content marketing, web communication, and organic growth
• Studies or has studied communication, media, journalism, marketing, content production, or similar

Very good Swedish in both speech and writing is a requirement for the role.

Advantageous but not required

• Experience in content production or editorial work
• Experience writing articles, guides, or web texts
• Experience with WordPress, Webflow, or other CMS platforms
• Basic knowledge in SEO or keyword analysis
• Experience with Google Search Console, Ahrefs, or Semrush
• Experience with social media or digital publishing
• Basic understanding of UX, conversion, and web structure
• Experience with AI tools for research and content production
• Experience with image editing, simple video, or graphic production
• Interest in construction, renovation, housing, or consumer issues
• Experience from startup, agency, or entrepreneurial environments

What you get

• Practical experience in content production, web publishing, and SEO
• Opportunity to help build a content strategy from the ground up
• Work on a real project where the content has a clear business function
• Significant personal responsibility and opportunity to influence
• Concrete articles, guides, and web pages to use in your portfolio
• Opportunity to track how content performs in terms of ranking, traffic, and conversions
• Experience combining creative content with data and search behavior
• Close collaboration with people in SEO, development, and digital marketing
• Experience relevant for future roles as content producer, content creator, web editor, SEO writer, or content specialist

Why this internship matters

Good content should be more than just well-written. It needs to be relevant, credible, easy to understand, and adapted to what people are actually searching for.

During the internship, you will learn how to combine content production, research, SEO, and user needs to create material that helps the reader and contributes to long-term organic growth.

You will work on a project where much of the content is still being built. This means you will have the opportunity to influence both content, tone, structure, and which topics the business should focus on.

Your work will be published and used during the internship, allowing you to build a concrete portfolio with real results.

About Birger

Birger develops and invests in digital companies and brands with clear growth potential.

We work entrepreneurially, data-driven, and with a strong focus on quickly moving from idea to execution. Our ambition is to build digital businesses that create long-term value through strong communication, relevant content, technology, and smart distribution.

Here, you will work close to the business, take responsibility early, and help build something from the ground up.