Vacant job

Do you want to take responsibility for establishing and developing a new business area within the HORECA sector in Sweden? At Dr. Oetker, you have the opportunity to build the business from the ground up, supported by an international corporation that thinks long-term and invests in quality.

About the position

This is a direct recruitment role, meaning the recruitment process is handled by Bravura and you will be employed directly by Dr. Oetker.

About the company

Dr. Oetker is a family-owned food company with roots dating back to 1891 and operations in over 40 countries. In Sweden, the company is a pure sales entity with strong positions in the grocery retail sector.

Dr. Oetker is now making a clear and long-term investment in the HORECA market (hotels, restaurants, and catering) as a new strategic growth channel. This initiative is already established in several Nordic countries and is now being fully launched in Sweden. This combines international experience with Nordic collaboration and a strong local mandate.

You will be the first dedicated role within HORECA in Sweden and will report to the Head of Sales Sweden. The role involves close collaboration with colleagues in the Nordics as well as support from central functions in analytics, marketing, and sales.

Responsibilities

As Key Account Manager for Dr. Oetker, you are responsible for establishing and developing the business within the foodservice market in Sweden. The role is new to the country and entails overall responsibility for building the channel – from strategy and prioritization to operational sales and negotiation.

In the early stages, there is a strong focus on identifying the right entry path into the market. You will analyze which chains, customers, and wholesalers are most relevant to target initially and develop a clear plan for how the business should be built step-by-step. The work is carried out in close dialogue with the Head of Sales and colleagues in the Nordics, where HORECA is already established and experiences can be shared.

You work actively with both end customers and wholesalers. This means driving dialogues with key decision-makers at hotel and restaurant chains, while understanding and managing wholesalers' requirements regarding margins, volume, and structure to achieve listing. Negotiation, calculations, and business decisions are a natural part of everyday life, where you have a clear mandate within given frameworks.

The role combines strategic work with a strong operational component. You visit customers personally, demonstrate products, plan and attend trade fairs to market the products, run trials, and follow up on deals. At the same time, you are responsible for setting goals, monitoring sales and profitability, and developing processes and working methods for the channel over time. In the long term, there is an opportunity to help shape how the organization around HORECA develops further.

Examples of responsibilities:

• Establish and develop Dr. Oetker HORECA within the foodservice market in Sweden
• Identify, prioritize, and target key chains, end customers, and wholesalers
• Drive negotiations, pricing, and work towards listings and customer trials
• Develop and monitor sales and marketing plans as well as budget and KPIs
• Collaborate closely with Head of Sales, sales analysts, and Nordic colleagues to build the business long-term

Education, experience, and personal qualities

• Post-secondary education in economics, sales, or marketing
• Experience in sales within the HORECA sector
• Established network and good relationships with wholesalers and/or chain customers
• Valid driver's license (Category B)
• Very good Swedish and good English skills, both verbal and written

To thrive in this role, you are business-driven, structured, and confident in taking responsibility. You have the ability to prioritize, set direction, and work methodically even when much needs to be built from scratch. At the same time, you are unpretentious and team-oriented – you share experiences, welcome others' perspectives, and contribute to the team's success. You are motivated by creating results over time and have the endurance to work long-term in a market where relationships and trust are crucial.

Other information

Start date: According to agreement
Location: Stockholm and Gothenburg areas
Salary: According to agreement

We use a competency-based methodology in all recruitment processes to ensure unbiased selection. We also work with ongoing selection, which means we take down the ad when enough candidates have applied. If you become a candidate for the position, we will contact you for a first telephone interview. Regardless of whether you proceed in the process or not, you will receive feedback on your application.

Do you have questions? Feel free to reach out!

📧 [email protected]

📞 010-171 47 10

We recommend submitting your application immediately as we conduct ongoing selection.

We look forward to receiving your application!

#Specialist