Vacant job

Do you want to sell a product that almost all workplaces can relate to and that creates well-being and value for everyone in the office? We are now looking for you who like to create deals from scratch – find the customers, book the meetings, go out, show the value and get the sign.

About the role

This is a role for you who really enjoys sales. Not just customer relations and nice words, but the actual job: activity, follow-up, energy, endurance and the desire to win deals.

Gothenburg is more or less an untapped market for us at Fruktdealen. There are many companies here, great potential and a concrete product.

This is a pure new business role where your task is to build up our local business in Gothenburg. You do not take over an existing customer base and you will not lean on a large influx of warm leads. Here it is about creating the opportunities yourself.

You will identify new companies, find the right contact person, book meetings, go out with sample boxes, leave quotes and follow up until the deal is closed.

We sell recurring deliveries of fruit, milk, coffee, breakfast and other office-related solutions to companies. Customers can range from smaller owner-led companies to larger offices, and the decision-maker can be an Office Manager, receptionist, HR, Facility Manager, CEO or owner.

The product is easy to understand, but the role requires activity, courage and endurance. Fruit at work is important to many employees, but it is not always at the top of the decision-maker's list. Therefore, you need to be able to create interest, find the customer's pain points and show why Fruktdealen is a better alternative.

In the role you will among other things:

• find new potential customers in the Gothenburg area
• prospect via CRM data, own observations, tips, networking and local knowledge
• call, book meetings and make spontaneous visits when it is the right way in
• go out with sample boxes and show Fruktdealen's offer on site
• understand the customer's current solution and find relevant areas for improvement
• create and send high-quality quotes
• follow up on business opportunities in CRM
• build up a local customer base from scratch

The focus is on Gothenburg with suburban municipalities, roughly Kungsbacka to Kungälv. You operate from our newly opened office in Marieholm, where you sit close to the regional manager and local operations and report to CEO and co-owner Mikael Engqvist.

There is a lot of freedom here, but also clear expectations. Activity needs to happen every week. The right person will quickly be able to get out to meetings, send out quotes, build a pipeline and make deals.

Your profile

We are looking for you with a natural pace in your body. You are socially secure, outgoing and not afraid to make contact. You do not need to have a long academic background or a perfect CV. What is important is how you approach the job and what energy you step in with.

You love the feeling of getting a yes – a sign! You like to create business, build a pipeline and see direct results of your own effort. You also understand that sales is not always about pushing harder, but about listening, being smart, finding the right angle and following up.

This could suit you who today work, or have previously worked, as for example meeting booker, telemarketer, field sales, DTH sales, district sales or in another role where you are used to high activity, clear goals and many nos on the way to a yes.

To thrive and succeed we believe that you:

• have experience of sales, meeting booking or other activity-driven customer processing
• are used to contacting new customers
• enjoy creating your own pipeline
• have high energy and like a straight, concrete way of working
• dare to be creative in your prospecting
• are enduring when the deal requires several attempts
• are receptive and can adapt your sales approach to the customer
• have a B driving license
• can work on site in Gothenburg and be out with customers in the region

This is not the right role for you who want ready-made leads or an account management sales role. It is the right role for you who think: “Give me the market, and I will solve the rest.”

About Fruktdealen

We are an entrepreneur-driven company that sells fruit, milk, coffee, breakfast and other office-related solutions to companies. The company had a turnover of approximately 70 MSEK during 2025 and continues to grow.

What characterizes us is high activity, short decision paths and a strong desire for business. There is still a lot of entrepreneurial spirit left here. We are a company where people who care, take responsibility, come up with ideas and want to move forward are appreciated.

An important part of our offer is that we handle the entire chain ourselves – from purchase to final delivery. This gives control over quality, service and customer experience. For the customer, this means that you can get hold of someone, get answers and get help when something needs to be solved. We are proud of that! Read more about us at fruktdealen.se

You are offered

You get a role where your own effort is noticeable. You get to help build up our business in Gothenburg and work with a product that is easy to understand, easy to show and relevant to many companies. We offer a fixed salary combined with a commission model where strong performance is clearly noticeable and you get good opportunities to influence your own income.

We reward people who perform. If you do a good job, take responsibility and show initiative, there are good opportunities to develop with the company over time.

Application

Do you want to be part of it? We look forward to your application!

In this recruitment, Fruktdealen collaborates with Johanna Nygren at Wise Sales. We do not accept applications via email, but you apply easily with your CV or your LinkedIn profile on wise.se. Do you have questions about the process or the role? Contact Johanna at [email protected]

We interview continuously and the position may be filled before the last application date.

Keywords: field sales, new business sales, salesperson, B2B sales, meeting booker, telemarketer, district sales, Gothenburg, prospecting, new business development, Pipedrive, subscription sales, office service, facility service, fruit at work, corporate sales, B2B.