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A Marketing Strategist works on analyzing markets, identifying business opportunities, and developing strategic plans to strengthen the company's position and competitiveness. The role often involves collecting and interpreting market data, tracking trends, and providing recommendations for launches, campaigns, and long-term investments. The work environment is typically office-based and characterized by a fast pace, tight deadlines, and close collaboration with marketing, sales, and management functions. The profession also involves regular contact with external actors such as agencies and suppliers, as well as the need to quickly adapt to changes in the external environment.

A Marketing Strategist is responsible for analyzing, planning, and developing the company's marketing efforts at both strategic and operational levels. The role involves identifying target audiences, designing marketing plans, conducting competitor analyses, and providing recommendations on brand positioning and campaigns. Work often includes digital channels, data analysis, and budgeting. The work environment is typically office-based, with close collaboration with colleagues from sales, product development, and communications. The role requires a high degree of independence, analytical skills, and decision-making based on data and market trends.

A Marketing Planner is responsible for developing, implementing, and following up on marketing strategies within companies and organizations. The role often involves analyzing market trends, identifying target audiences, creating campaign plans, and working closely with sales and communication teams. Tasks require a combination of analytical skills and creative thinking, including strategic planning and operational work. The environment is usually office-based, often in open-plan offices or hybrid solutions, where the pace can be high and projects vary depending on industry and company size.

A marketing coordinator is responsible for coordinating and executing the company's marketing activities. Common tasks include planning campaigns, liaising with suppliers and agencies, tracking results, and producing marketing materials. The role often involves close collaboration with sales and communications departments and requires good organizational skills, accuracy, and creativity. The work is mostly office-based but can also include travel to trade shows, events, and client meetings.

A market consultant analyzes market trends, evaluates customer behaviors, and develops strategies to help companies achieve their business goals. Tasks often include market research, data collection, statistical processing, and advising on marketing and sales. The role also involves interpreting complex information and presenting insights in an understandable way for management or clients. Market consultants often work in a dynamic environment where the pace can be high, and tasks vary depending on the assignment. The work is usually performed at an office, but travel to client meetings or industry fairs can also occur.

A marketing communicator is responsible for planning, executing, and following up on the company's communication and marketing efforts. The work involves designing messages, creating content for various channels, and coordinating marketing activities to strengthen brands and drive sales. The role often requires close collaboration with colleagues in sales, graphic design, and digital media. The work environment is usually office-based, with elements of digital and creative work, and the pace can be high during campaigns or launches.

A Marketing Engineer combines technical expertise with business thinking and often analyzes markets, identifies new business opportunities, and develops strategies for launching technical products or services. Tasks include market analyses, customer surveys, product development, and collaboration with engineers as well as sales and marketing departments. The role often involves working closely with production and development teams to ensure customer needs are met and that the company's technical solutions reach the right target audience. The work environment is usually office-based but can also include travel to customers, trade shows, or suppliers, especially in international business.

A marketing consultant works on developing, implementing, and evaluating marketing strategies for companies and organizations. Tasks often include market analysis, target audience identification, campaign design, and advice on brand positioning. The consultant may work in-house at larger companies, within an agency environment, or as an independent consultant with various clients. The work environment is characterized by a fast pace, tight deadlines, and the need for constant environmental scanning, where digital tools and communication platforms are central to daily tasks.