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A Marketing Planner is responsible for developing, implementing, and following up on marketing strategies within companies and organizations. The role often involves analyzing market trends, identifying target audiences, creating campaign plans, and working closely with sales and communication teams. Tasks require a combination of analytical skills and creative thinking, including strategic planning and operational work. The environment is usually office-based, often in open-plan offices or hybrid solutions, where the pace can be high and projects vary depending on industry and company size.

A marketing coordinator is responsible for coordinating and executing the company's marketing activities. Common tasks include planning campaigns, liaising with suppliers and agencies, tracking results, and producing marketing materials. The role often involves close collaboration with sales and communications departments and requires good organizational skills, accuracy, and creativity. The work is mostly office-based but can also include travel to trade shows, events, and client meetings.

A market consultant analyzes market trends, evaluates customer behaviors, and develops strategies to help companies achieve their business goals. Tasks often include market research, data collection, statistical processing, and advising on marketing and sales. The role also involves interpreting complex information and presenting insights in an understandable way for management or clients. Market consultants often work in a dynamic environment where the pace can be high, and tasks vary depending on the assignment. The work is usually performed at an office, but travel to client meetings or industry fairs can also occur.

A marketing communicator is responsible for planning, executing, and following up on the company's communication and marketing efforts. The work involves designing messages, creating content for various channels, and coordinating marketing activities to strengthen brands and drive sales. The role often requires close collaboration with colleagues in sales, graphic design, and digital media. The work environment is usually office-based, with elements of digital and creative work, and the pace can be high during campaigns or launches.

A Marketing Engineer combines technical expertise with business thinking and often analyzes markets, identifies new business opportunities, and develops strategies for launching technical products or services. Tasks include market analyses, customer surveys, product development, and collaboration with engineers as well as sales and marketing departments. The role often involves working closely with production and development teams to ensure customer needs are met and that the company's technical solutions reach the right target audience. The work environment is usually office-based but can also include travel to customers, trade shows, or suppliers, especially in international business.

A marketing consultant works on developing, implementing, and evaluating marketing strategies for companies and organizations. Tasks often include market analysis, target audience identification, campaign design, and advice on brand positioning. The consultant may work in-house at larger companies, within an agency environment, or as an independent consultant with various clients. The work environment is characterized by a fast pace, tight deadlines, and the need for constant environmental scanning, where digital tools and communication platforms are central to daily tasks.

A marketing specialist, analyst works with collecting, processing, and interpreting data about markets, customers, and competitors to support business decisions. Analyzing market trends, consumer behaviors, and campaign results are central parts of the role. The work is often done in close collaboration with sales and development teams, where reports and recommendations are presented to management and various departments. The work environment is typically office-based and characterized by a fast pace, deadlines, and demands for accuracy, but also offers opportunities for hybrid work and flexibility, especially within larger organizations or consulting firms. Digital tools and advanced analysis software are part of daily routines, and communication often occurs in both Swedish and English.

A marketing assistant works to support the marketing department and the company's sales efforts. Common tasks include producing and publishing content on social media, coordinating campaigns, managing contact with suppliers and customers, and developing marketing materials. The role may also include data analysis, working with newsletters, basic graphic production, and event administration. The work environment is often office-based, with many digital tools and a fast pace where collaboration and flexibility are important qualities.