Market developer salary

Salary for Marketing Developers

Understanding the salary for a marketing developer can be crucial for those considering a career in this field. The average salary for a marketing developer is 51 600 SEK per month. However, there is a significant difference between genders. Men in the profession earn an average of 55 800 SEK, while women earn 48700 SEK, meaning that women earn 87 percent of what men do. The hourly wage for a marketing developer, based on 166 working hours per month, is on average 310 SEK.

Highest and Lowest Salaries

The highest salary for a marketing developer is 60,900 SEK, belonging to a man working as a private-sector manager with a post-secondary education of 3 years or more. For women, the highest salary is 54,600 SEK. On the lower end of the scale, the salary for a woman working as a private-sector worker with a post-secondary education of 3 years or more is 44,900 SEK. For men, the lowest salary is 48,100 SEK.

Salary Development

The average salary has increased from 50 400 SEK to 51 600 SEK since the last measurement, indicating a positive salary development within the profession.

Job Responsibilities for a Marketing Developer

A marketing developer, often working under titles such as marketing analyst or marketer, plays a central role in analyzing and developing new markets and products. The work includes conducting market research, developing and implementing marketing strategies, and monitoring market trends and customer needs. It may also involve creating campaigns to increase product awareness and strengthen the company's brand.

Education and Qualifications

To become a marketing developer, a post-secondary education in marketing, economics, or a related field is usually required. A bachelor's degree is typically a basic requirement, but many employers prefer candidates with a master's degree or equivalent. The ability to analyze data, strong communication skills, and creative thinking are also important competencies for the profession.

Future Outlook and Job Market

According to forecasts from the Public Employment Service, the opportunities for work as marketing analysts and marketers are expected to be significant. Over a five-year period, demand is expected to remain unchanged. Despite this, there are recruitment difficulties while many are leaving the profession, opening up new opportunities. It is a paradoxical situation where there is a large potential supply of labor, but at the same time recruitment challenges.

Working Conditions and Benefits

Working conditions for marketing developers can vary depending on the company and industry. Many employers offer flexible working conditions, such as the ability to work from home and flexible hours. Some companies also provide benefits such as paid training and mobile devices to facilitate work. These benefits can have significant value for employees and contribute to a more attractive work environment.

Challenges in the Profession

Marketing developers face several challenges, including staying updated with rapid changes in market trends and technologies. Adapting marketing strategies to digital platforms and managing large amounts of data are also important aspects of the work. Another challenge is the constant need to be creative and innovative in a competitive industry.

Summary

Working as a marketing developer offers exciting opportunities in a dynamic and constantly evolving industry. Despite some challenges, the profession provides great opportunities for development and career advancement. With a competitive salary and good future prospects, it is an attractive choice for many interested in marketing and business development.