Market developer

What does a marketing developer do? – Tasks and work environment

A marketing developer works on identifying and creating new business opportunities for companies and organizations. Tasks often include analyzing market trends, mapping potential customer segments, developing new products or services, and designing strategies to position the company's offerings in the market. Collaboration with sales and marketing teams is common, as well as close contact with clients and partners. The work environment is usually office-based and characterized by a fast pace, deadlines, and the need for constant market monitoring. Digital tools and analysis platforms are central to daily work, requiring both analytical skills and technical knowledge.

Salary development over time

Marketing developers have experienced clear positive salary growth over the past three years. In 2022, the average salary was 50,400 SEK per month, increasing to 51 600 SEK in 2023. In 2024, the average salary has reached 54 500 SEK, which represents an increase of approximately 8.1% over the three-year period. This salary increase reflects continued high demand for skills in marketing development, especially considering digitalization's impact and the need for strategic market expertise. Salary development is also driven by competition for qualified candidates and increased requirements for specialized education and experience in the field.

Marketing developer salary – comprehensive overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month
• Highest salary: 78,400 SEK/month
• Hourly wage: 328 SEK
• Women: 51 800 SEK/month (88% of men's salary)
• Men: 58 500 SEK/month
• Regional differences: Salary levels may vary depending on location and industry, with larger metropolitan areas often offering higher wages.

Education and qualifications

The path to a career as a marketing developer usually involves a university or college degree in economics, marketing, business administration, or similar fields. Advanced knowledge in data analysis, digital marketing, and business development is advantageous. Practical experience through internships or trainee programs is highly valued, and there are also opportunities to supplement with certifications and short courses to strengthen your profile.

• Bachelor's degree: Economics, marketing, or business administration (3 years)
• Master's degree: Meritorious, especially in business development or market analysis (1–2 years)
• Certifications: Digital marketing, data analysis, project management
• Internship/trainee: Often required or highly advantageous for employment
• Prerequisites: High school diploma and eligibility for higher education
• Online courses: Opportunities to enhance skills in digital analysis or CRM systems

Common benefits and compensations

Marketing developers are often offered attractive benefits such as occupational pension, wellness allowances, bonus and incentive programs, and the possibility of remote work. In some cases, company cars, extra vacation days, and various forms of professional development are included, reflecting the high demands of the profession and competition for qualified candidates.

Competition and challenges

The competition for positions as a marketing developer is relatively high, especially at attractive workplaces and in metropolitan areas. At the same time, there are reports of difficulties recruiting individuals with the right skills, highlighting a paradoxical labor market where both supply and demand are high. The industry is changing rapidly, making knowledge of digitalization, data analysis, and sustainability increasingly important. The ability to quickly adapt to new technologies and market trends is crucial for long-term success in the profession.

Tips for those who want to become a marketing developer

To succeed as a marketing developer, it is good to combine analytical skills with creativity and strong communication abilities. Building a broad network and actively seeking internships during studies provide valuable contacts and insights into the industry. A curious and solution-oriented attitude helps to quickly learn new tools and methods, while good teamwork skills facilitate project work and contact with various stakeholders. Continuously staying updated on digital trends and business development enhances the chances of standing out in the job market. Finally, it is important to show drive, take initiative, and be prepared to adapt to changing market needs.

Key facts about marketing developers

• Education level: University degree, often bachelor's or master's
• Work environment: Office-based, often project-based and cross-functional
• Demand: Large opportunities for employment nationwide
• Typical work form: Full-time, often with remote work options
• Special skills: Digital marketing and data analysis

Career paths and future prospects

After three to five years in the profession, opportunities often open to advance to roles such as marketing manager, business developer, or project leader within larger organizations. Many also choose to specialize further in digital strategy, international expansion, or product management. According to the Swedish Public Employment Service’s forecast, the opportunities for employment as a marketing developer are large, although demand is expected to remain unchanged over five years. The recruitment situation is characterized by a certain shortage of the right skills, meaning that individuals with updated education and experience have good chances of employment. Currently, there are around 550 available jobs in the profession, indicating a dynamic job market.

Frequently asked questions about marketing developers

• What does a marketing developer earn?
  - A marketing developer has an average salary of 54 500 SEK per month, but this varies depending on experience, gender, and sector.
• What education is required to become a marketing developer?
  - Usually, a university degree in economics, marketing, or business administration, often supplemented with practical experience.
• Are there significant salary differences between men and women?
  - Yes, women earn on average 88% of what men do within the profession.
• What is the job market like for marketing developers?
  - The job market is good with many opportunities, and there are approximately 550 available jobs nationwide within the profession.
• What personal qualities are important in this profession?
  - Analytical skills, creativity, and good communication skills are especially valuable for marketing developers.
• What are the highest and lowest salaries for a marketing developer?
  - The highest salary is 78,400 SEK and the lowest 48,700 SEK per month, depending on gender, education, and sector.
• What career paths are available after a few years in the profession?
  - It is common to advance to roles such as marketing manager, business developer, or project leader after some years of experience.