- Salary statistics
- Market developer salary
Market developer salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
47 300 - 71 200 SEK / month
Women earn 86% of what men do.
Försäljning & inköp
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Salary progression Market developer
What does a marketing developer do? – Tasks and work environment
A marketing developer works on identifying and creating new business opportunities for companies and organizations. Tasks often include analyzing market trends, mapping potential customer segments, developing new products or services, and designing strategies to position the company's offerings in the market. Collaboration with sales and marketing teams is common, as well as close contact with clients and partners. The work environment is usually office-based and characterized by a fast pace, deadlines, and the need for constant market monitoring. Digital tools and analysis platforms are central to daily work, requiring both analytical skills and technical knowledge.
Salary development over time
Marketing developers have experienced clear positive salary growth over the past three years. In 2022, the average salary was 50,400 SEK per month, increasing to 54 500 SEK in 2023. In 2024, the average salary has reached 55 700 SEK, which represents an increase of approximately 8.1% over the three-year period. This salary increase reflects continued high demand for skills in marketing development, especially considering digitalization's impact and the need for strategic market expertise. Salary development is also driven by competition for qualified candidates and increased requirements for specialized education and experience in the field.
Marketing developer salary – comprehensive overview
- Average salary: 55 700 SEK/month
- Lowest salary: 48,700 SEK/month
- Highest salary: 78,400 SEK/month
- Hourly wage: 328 SEK
- Women: 52 200 SEK/month (86% of men's salary)
- Men: 60 400 SEK/month
- Regional differences: Salary levels may vary depending on location and industry, with larger metropolitan areas often offering higher wages.
Education and qualifications
The path to a career as a marketing developer usually involves a university or college degree in economics, marketing, business administration, or similar fields. Advanced knowledge in data analysis, digital marketing, and business development is advantageous. Practical experience through internships or trainee programs is highly valued, and there are also opportunities to supplement with certifications and short courses to strengthen your profile.
- Bachelor's degree: Economics, marketing, or business administration (3 years)
- Master's degree: Meritorious, especially in business development or market analysis (1–2 years)
- Certifications: Digital marketing, data analysis, project management
- Internship/trainee: Often required or highly advantageous for employment
- Prerequisites: High school diploma and eligibility for higher education
- Online courses: Opportunities to enhance skills in digital analysis or CRM systems
Many marketing developers work in project-based roles with varying workdays where creative problem solving is combined with strategic analysis. It is common for tasks to span multiple business areas, providing good opportunities for networking and broad skill development.
Common benefits and compensations
Marketing developers are often offered attractive benefits such as occupational pension, wellness allowances, bonus and incentive programs, and the possibility of remote work. In some cases, company cars, extra vacation days, and various forms of professional development are included, reflecting the high demands of the profession and competition for qualified candidates.
Competition and challenges
The competition for positions as a marketing developer is relatively high, especially at attractive workplaces and in metropolitan areas. At the same time, there are reports of difficulties recruiting individuals with the right skills, highlighting a paradoxical labor market where both supply and demand are high. The industry is changing rapidly, making knowledge of digitalization, data analysis, and sustainability increasingly important. The ability to quickly adapt to new technologies and market trends is crucial for long-term success in the profession.
Tips for those who want to become a marketing developer
To succeed as a marketing developer, it is good to combine analytical skills with creativity and strong communication abilities. Building a broad network and actively seeking internships during studies provide valuable contacts and insights into the industry. A curious and solution-oriented attitude helps to quickly learn new tools and methods, while good teamwork skills facilitate project work and contact with various stakeholders. Continuously staying updated on digital trends and business development enhances the chances of standing out in the job market. Finally, it is important to show drive, take initiative, and be prepared to adapt to changing market needs.
Key facts about marketing developers
- Education level: University degree, often bachelor's or master's
- Work environment: Office-based, often project-based and cross-functional
- Demand: Large opportunities for employment nationwide
- Typical work form: Full-time, often with remote work options
- Special skills: Digital marketing and data analysis
Career paths and future prospects
After three to five years in the profession, opportunities often open to advance to roles such as marketing manager, business developer, or project leader within larger organizations. Many also choose to specialize further in digital strategy, international expansion, or product management. According to the Swedish Public Employment Service’s forecast, the opportunities for employment as a marketing developer are large, although demand is expected to remain unchanged over five years. The recruitment situation is characterized by a certain shortage of the right skills, meaning that individuals with updated education and experience have good chances of employment. Currently, there are around 550 available jobs in the profession, indicating a dynamic job market.
Frequently asked questions about marketing developers
- What does a marketing developer earn?
- A marketing developer has an average salary of 55 700 SEK per month, but this varies depending on experience, gender, and sector. - What education is required to become a marketing developer?
- Usually, a university degree in economics, marketing, or business administration, often supplemented with practical experience. - Are there significant salary differences between men and women?
- Yes, women earn on average 86% of what men do within the profession. - What is the job market like for marketing developers?
- The job market is good with many opportunities, and there are approximately 550 available jobs nationwide within the profession. - What personal qualities are important in this profession?
- Analytical skills, creativity, and good communication skills are especially valuable for marketing developers. - What are the highest and lowest salaries for a marketing developer?
- The highest salary is 78,400 SEK and the lowest 48,700 SEK per month, depending on gender, education, and sector. - What career paths are available after a few years in the profession?
- It is common to advance to roles such as marketing manager, business developer, or project leader after some years of experience.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49300 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63800 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65700 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Market developer has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.
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