What does a travel agent at a travel agency do? – Tasks and work environment
A travel agent at a travel agency helps individuals and companies book trips, hotels, and related arrangements. Tasks include advising on destinations, managing booking systems, selling package tours, and handling customer inquiries. Contact is made via phone, email, and in-person meetings at the office or store. The job requires good customer service skills, accuracy, and the ability to quickly resolve customer issues. The work environment is usually office-based but can vary depending on the employer and season.
Salary development over time
Over the past three years, the salary for travel agents at travel agencies has increased from 31,800 SEK per month in 2022 to 32 500 SEK in 2023 and further to 34 100 SEK in 2024. This corresponds to a salary increase of approximately 7.2% over the period. The trend shows stable and slightly rising salary development, with factors such as increased demand for travel post-pandemic and a greater focus on qualified customer service contributing to the growth. The market has also been affected by digitalization and changing skill requirements, leading to more specialized and better-paid roles within the profession. It is also clear that the salary range is relatively broad, reflecting differences in experience, education, and employer.
Travel agent, travel agency salary – comprehensive overview
- Average salary: 34 100 SEK/month
- Lowest salary: 24,900 SEK/month (male, government sector, pre-secondary education)
- Highest salary: 39,100 SEK/month (male, public sector, post-secondary education < 3 years)
- Hourly wage: 205 SEK/hour (based on 166 working hours/month)
- Women's average salary: 34 200 SEK/month (101% of men's salary)
- Men's average salary: 34 000 SEK/month
- Regional differences: Small, but larger cities may offer slightly higher salaries and more career opportunities
Education and qualifications
To work as a travel agent at a travel agency, a high school diploma is usually required, preferably with a focus on tourism or commerce. Many employers view postgraduate courses in tourism, service, or sales positively. Practical experience and good language skills are often advantageous, as the profession demands strong communication and customer contact skills. Certifications from industry organizations can be an advantage during applications.
- High school diploma: Commerce or tourism program (3 years)
- Post-secondary courses: Tourism, sales, or customer service (6–24 months)
- Industry certificates: e.g., IATA diploma or similar
- Internship period: Often through education or as a trainee
- Good language skills: English and additional languages are advantageous
An unexpected aspect of the profession is that travel agents often get the opportunity to test destinations and travel spots through so-called study trips. This provides valuable experience and insights into the products sold, while also increasing motivation and knowledge within the team.
Common benefits and compensations
Travel agents at travel agencies are often offered benefits such as subsidized travel, wellness allowances, commission on sales, and sometimes bonuses for good results. It is also common for employers to invest in internal training and skill development to strengthen employees' industry knowledge.
Challenges and competition
The profession of a travel agent at a travel agency is characterized by high competition, especially in larger cities where many seek employment in the industry. Digitalization has changed the job market and requires professionals to be flexible and quickly adapt to new booking systems and customer behaviors. Increased self-service via the internet has led travel agencies to offer more specialized advice and personal service to retain customers. Seasonal variations are also a challenge, as demand spikes before holidays and vacation periods. The work can be stressful during these times and requires good stress tolerance and prioritization skills.
Tips for aspiring travel agents at a travel agency
To succeed as a travel agent, it is good to have a genuine interest in travel and new cultures, as this contributes to credibility in customer dialogue. Service orientation is crucial to ensure each customer receives a personal and professional experience. Good communication skills facilitate sales and problem-solving, especially when unexpected situations arise. Accuracy and organization are important when managing bookings and travel arrangements for multiple clients simultaneously. Flexibility and adaptability are needed to meet fluctuations in demand and changing work methods, especially when new digital tools are introduced. Investing in language skills and further education in tourism can also give an advantage in the job market. Finally, showing engagement and curiosity about new destinations and industry trends is always beneficial.
Key facts about travel agents at travel agencies
- Average salary: 34 100 SEK/month
- Women's average salary: 34 200 SEK/month (101% of men's salary)
- Salary range: 24,900–39,100 SEK/month
- Education level: High school diploma (commerce/tourism); certificates advantageous
- Number of job openings: 550 according to current statistics
Career paths and future prospects
After three to five years, a travel agent at a travel agency can advance to roles such as team leader, product manager, or specialized business travel consultant. There are also opportunities to work in marketing, digital booking systems, or industry training. Forecasts from the Employment Service indicate continued stable demand, with 550 job openings in the profession. Digitalization and increased complexity in travel are expected to sustain the need for qualified advisors, especially for more advanced and tailored travel solutions. Regionally, opportunities are greatest in larger urban areas and tourist-heavy regions.
Frequently asked questions about travel agents at travel agencies
- What is the salary of a travel agent at a travel agency?
- The average salary is 34 100 SEK/month, with a range between 24,900 and 39,100 SEK/month depending on experience and employer.
- Is there a difference in salary between men and women?
- Yes, women earn on average 101% of what men do in the profession.
- What education is required to become a travel agent at a travel agency?
- A high school diploma in commerce or tourism is recommended, along with relevant certificates and language skills.
- What does the work environment look like?
- The work environment is office-based, often with a high pace and lots of customer contact, especially during peak season.
- What benefits are common?
- Common benefits include subsidized travel, wellness allowances, and commission-based pay.
- How good are the job opportunities?
- Currently, there are 550 job openings within the profession according to recent statistics.
- Are there regional salary differences?
- Yes, salaries may be slightly higher in larger cities and tourist-heavy regions.
