What is the average salary of a male model?

The average salary for a male model is 32,300 SEK/month.

Are there salary differences between men and women models?

Yes, women earn on average 33,800 SEK while men earn 29,800 SEK, which means women earn 113% of men's salaries.

How does one become a model?

The most common way is to take short courses in modeling techniques and build a portfolio, often through agencies or networking within the industry.

What are the biggest challenges faced by male models?

Intense competition, irregular income, and the need to handle criticism and exposure are common challenges.

Is formal education required to work as a model?

No, formal educational requirements are lacking, but relevant training and experience are often crucial.

What are the future prospects for male models?

The outlook is stable with continued demand, especially for profiles with experience in digital media.

What is the highest and lowest salary for a male model?

The highest salary is 33,800 SEK (female), and the lowest is 29,800 SEK (male).

Mannequin salary

33 900 SEK

Event salespeople and store demonstrators etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

31 600 - 35 500 SEK / month

Women earn 109% of what men do.

Försäljning & inköp

Average salary 33 900 SEK/month Monthly gross salary

Salary range 31 600 - 35 500 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a male model do? – Tasks and work environment Salary development over time Male model salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Mannequin

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What does a male model do? – Tasks and work environment

A male model primarily works by showcasing clothing, accessories, and lifestyle products to audiences, photographers, or film crews. Tasks include participating in fashion shows, photo shoots for catalogs, advertisements, and digital media, as well as sometimes demonstrating in stores or at events. The work often involves collaboration with stylists, photographers, and makeup artists, and requires adapting to different themes and expressions. The environment can range from professional studio and runway settings to outdoor locations, with often irregular working hours including day and evening assignments.

Salary development over time

The salary for male models has shown a relatively stable but positive trend over the past three years. In 2022, the average salary was 30,600 SEK per month. In 2023, it increased to 32 300 SEK, representing an increase of approximately 2.9%. The latest measurement for 2024 shows an average salary of 33 900 SEK, which is a further increase of about 2.5% compared to the previous year. This salary growth reflects a continued demand for the profession, especially in digital marketing and e-commerce where visual presentation is central. Differences between genders are noticeable, with women generally earning higher salaries than men in the industry. Market demands for diversity and various presentation styles have also contributed to more profiles being sought after, which can positively impact overall salaries.

Male model salary – comprehensive overview

Average salary: 33 900 SEK/month
Lowest salary: 29,800 SEK/month
Highest salary: 33,800 SEK/month
Hourly wage: 194 SEK
Women’s average salary: 33,800 SEK/month
Men’s average salary: 29,800 SEK/month
Women earn: 109% of what men do

Many male models work alongside other creative professions, such as acting, dancing, or styling. This combination can provide greater flexibility and more job opportunities, especially in smaller markets where full-time positions are rare.

– statsskuld.se

Education and qualifications

There are no formal higher education requirements to work as a male model, but many take specialized courses or training in modeling techniques, runway walking, and posing. Practical experience, a portfolio, and networking within the fashion and advertising industry are often key to getting assignments. Physical requirements may vary depending on client preferences, but the industry has become more inclusive in recent years.

Short modeling courses: 1–6 months, often privately organized
Courses in runway and posing: From 1 day to several weeks
Internships/trainee positions: Common through agencies and fashion houses
Portfolio work: Self-shooting and collaborating with creatives
Networking: Participating in castings and industry events is recommended

Common benefits and compensations

In addition to base salary, allowances for travel, accommodation, and per diems are often provided for work in other locations. Some assignments include clothing and product access, and bonuses for larger campaigns or exclusive collaborations are common. Perks like wellness allowances are rare but do occur through larger agencies.

Competition and challenges

The competition in the modeling industry is high, especially in major cities and with large agencies or fashion houses. The availability of assignments varies throughout the year and is influenced by trends and market demand for different looks and personalities. Unstable employment and short-term contracts are common, requiring flexibility and resilience. Physical and mental strains, such as long working hours and constant appearance assessments, are realities for many. Digitalization and social media have increased competition but also created new opportunities for self-promotion and direct contact with clients.

Tips for aspiring male models

To succeed as a male model, it’s important to have strong self-confidence and the ability to handle criticism, as the profession involves constant exposure and evaluation. Being flexible and quick to adapt to different environments and teams is crucial, as well as patience due to waiting times and uncertainty about assignments. Professional conduct and punctuality are appreciated by agencies and clients, which can lead to repeat jobs. Building a strong portfolio and active networking increase chances of employment, especially in an industry where personal contacts are often key. Creativity is an asset when interpreting different themes and instructions in a unique way. Taking care of your health and well-being is also important, as the work can be physically and mentally demanding.

Key facts about male modeling

Educational requirements: No formal requirements, short courses common
Work environment: Varied – studio, runway, outdoor locations
Work form: Project-based and freelance work
Demand: 550 job openings within the profession (2024)
Gender distribution: Women have higher average salaries than men

Career paths and future outlook

After three to five years in the industry, a male model can develop their career by taking on larger and more profile-oriented assignments, working internationally, or combining modeling with other creative roles such as styling, casting, or teaching. Some move into advertising, events, or acting. The forecast from the Employment Service indicates that competition remains high, but digitalization and increased demand for diversity create new opportunities. With approximately 550 job openings, there is a certain need for profiles with unique expressions and social media experience. Regional differences exist, with major cities and fashion centers generally offering more assignments and higher salaries than smaller towns.

Frequently asked questions about male modeling

What is the average salary of a male model?
- The average salary is 33 900 SEK/month.
Are there salary differences between men and women models?
- Yes, women earn on average 33,800 SEK while men earn 29,800 SEK, which means women earn 109% of men's salaries.
How does one become a male model?
- The most common way is to take short courses in modeling techniques and build a portfolio, often via agencies or industry networking.
What are the main challenges for male models?
- High competition, irregular income, and the need to handle criticism and exposure are common challenges.
Is formal education necessary for a male model?
- No, but relevant training and experience are often crucial.
What are the future prospects for male models?
- The outlook is stable with continued demand, especially for profiles with digital media experience.
What are the highest and lowest salaries for a male model?
- The highest salary is 33,800 SEK (female), and the lowest is 29,800 SEK (male).

Richard Andersson - 2025-07-12 21:32:18

Occupation

Salary distributed by age and sector

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.

Salary per sector

Salary based on education

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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Mannequin has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.