How much does a Mannequin make

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  2. Mannequin
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Mannequin

32 300 kr

Event salespeople and store demonstrators etc.

29 800 - 33 800 kr / month

Women earn 113% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Mannequin

Average salary 32 300 kr
Males 29 800 kr
Females 33 800 kr
1 Likes 0 Comments 447 Vacant jobs ->

What does a male model do? – Tasks and work environment

A male model primarily works by showcasing clothing, accessories, and lifestyle products to audiences, photographers, or film crews. Tasks include participating in fashion shows, photo shoots for catalogs, advertisements, and digital media, as well as sometimes demonstrating in stores or at events. The work often involves collaboration with stylists, photographers, and makeup artists, and requires adapting to different themes and expressions. The environment can range from professional studio and runway settings to outdoor locations, with often irregular working hours including day and evening assignments.

Salary development over time

The salary for male models has shown a relatively stable but positive trend over the past three years. In 2022, the average salary was 30,600 SEK per month. In 2023, it increased to 31 500 SEK, representing an increase of approximately 2.9%. The latest measurement for 2024 shows an average salary of 32 300 SEK, which is a further increase of about 2.5% compared to the previous year. This salary growth reflects a continued demand for the profession, especially in digital marketing and e-commerce where visual presentation is central. Differences between genders are noticeable, with women generally earning higher salaries than men in the industry. Market demands for diversity and various presentation styles have also contributed to more profiles being sought after, which can positively impact overall salaries.

Male model salary – comprehensive overview

  • Average salary: 32 300 SEK/month
  • Lowest salary: 29,800 SEK/month
  • Highest salary: 33,800 SEK/month
  • Hourly wage: 194 SEK
  • Women’s average salary: 33,800 SEK/month
  • Men’s average salary: 29,800 SEK/month
  • Women earn: 113% of what men do

Many male models work alongside other creative professions, such as acting, dancing, or styling. This combination can provide greater flexibility and more job opportunities, especially in smaller markets where full-time positions are rare.

– statsskuld.se

Education and qualifications

There are no formal higher education requirements to work as a male model, but many take specialized courses or training in modeling techniques, runway walking, and posing. Practical experience, a portfolio, and networking within the fashion and advertising industry are often key to getting assignments. Physical requirements may vary depending on client preferences, but the industry has become more inclusive in recent years.

  • Short modeling courses: 1–6 months, often privately organized
  • Courses in runway and posing: From 1 day to several weeks
  • Internships/trainee positions: Common through agencies and fashion houses
  • Portfolio work: Self-shooting and collaborating with creatives
  • Networking: Participating in castings and industry events is recommended

Common benefits and compensations

In addition to base salary, allowances for travel, accommodation, and per diems are often provided for work in other locations. Some assignments include clothing and product access, and bonuses for larger campaigns or exclusive collaborations are common. Perks like wellness allowances are rare but do occur through larger agencies.

Competition and challenges

The competition in the modeling industry is high, especially in major cities and with large agencies or fashion houses. The availability of assignments varies throughout the year and is influenced by trends and market demand for different looks and personalities. Unstable employment and short-term contracts are common, requiring flexibility and resilience. Physical and mental strains, such as long working hours and constant appearance assessments, are realities for many. Digitalization and social media have increased competition but also created new opportunities for self-promotion and direct contact with clients.

Tips for aspiring male models

To succeed as a male model, it’s important to have strong self-confidence and the ability to handle criticism, as the profession involves constant exposure and evaluation. Being flexible and quick to adapt to different environments and teams is crucial, as well as patience due to waiting times and uncertainty about assignments. Professional conduct and punctuality are appreciated by agencies and clients, which can lead to repeat jobs. Building a strong portfolio and active networking increase chances of employment, especially in an industry where personal contacts are often key. Creativity is an asset when interpreting different themes and instructions in a unique way. Taking care of your health and well-being is also important, as the work can be physically and mentally demanding.

Key facts about male modeling

  • Educational requirements: No formal requirements, short courses common
  • Work environment: Varied – studio, runway, outdoor locations
  • Work form: Project-based and freelance work
  • Demand: 550 job openings within the profession (2024)
  • Gender distribution: Women have higher average salaries than men

Career paths and future outlook

After three to five years in the industry, a male model can develop their career by taking on larger and more profile-oriented assignments, working internationally, or combining modeling with other creative roles such as styling, casting, or teaching. Some move into advertising, events, or acting. The forecast from the Employment Service indicates that competition remains high, but digitalization and increased demand for diversity create new opportunities. With approximately 550 job openings, there is a certain need for profiles with unique expressions and social media experience. Regional differences exist, with major cities and fashion centers generally offering more assignments and higher salaries than smaller towns.

Frequently asked questions about male modeling

  • What is the average salary of a male model?
    - The average salary is 32 300 SEK/month.
  • Are there salary differences between men and women models?
    - Yes, women earn on average 33,800 SEK while men earn 29,800 SEK, which means women earn 113% of men's salaries.
  • How does one become a male model?
    - The most common way is to take short courses in modeling techniques and build a portfolio, often via agencies or industry networking.
  • What are the main challenges for male models?
    - High competition, irregular income, and the need to handle criticism and exposure are common challenges.
  • Is formal education necessary for a male model?
    - No, but relevant training and experience are often crucial.
  • What are the future prospects for male models?
    - The outlook is stable with continued demand, especially for profiles with digital media experience.
  • What are the highest and lowest salaries for a male model?
    - The highest salary is 33,800 SEK (female), and the lowest is 29,800 SEK (male).

Richard Andersson

Richard Andersson - 2025-07-12 21:32:18

Occupation
Who has the highest salary?
The highest salary for a Mannequin is 33800 kr. This salary belongs to a woman working in the Privately employed officials with a unspecified education. The highest salary for a man in this profession is 29800 kr.
Who has the lowest salary?
The lowest salary for a Mannequin is 29800 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 33000 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 29000 kr 30100 kr
45-54 32500 kr 34400 kr
55-64 29100 kr 30700 kr
Snitt 113% 30600 kr 32300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Mannequin has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.

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