What does a Säljfrämjare do? – Tasks and work environment
Säljfrämjare primarily work on planning, executing, and following up activities that stimulate sales of products or services. Common tasks include analyzing market trends, developing campaigns, collaborating with sales and marketing departments, and maintaining contact with retailers and suppliers. The role often involves responsibilities for product placement, demonstrations, and training store staff. The work environment varies between office work and field visits, where flexibility and good communication skills are central. Säljfrämjare are typically employed by companies focused on retail, wholesale, or manufacturing industries.
Salary development over time
Salaries for Säljfrämjare have shown a clear positive trend over the past three years. In 2022, the average salary was 46,700 SEK, increasing to 49 600 SEK in 2023 and reaching 51 300 SEK in 2024. This represents a total increase of approximately 9.9% during the period. This salary growth reflects a strong demand for qualified Säljfrämjare, especially within companies with developed sales and marketing organizations. Factors such as digitalization, increased competition, and the need for specialized skills have contributed to rising wages in the profession. The market has also been characterized by a balance between supply and demand, enabling stable and steady salary development for the profession.
Säljfrämjare salary – comprehensive overview
- Average salary: 51 300 SEK/month
- Lowest salary: 38,200 SEK/month (female, government sector)
- Highest salary: 61,500 SEK/month (male, private sector employee)
- Hourly wage (average): 309 SEK
- Women: 47 200 SEK/month
- Men: 53 000 SEK/month
- Women earn: 89% of men's wages
- Regional differences: Salary levels may vary depending on region, company size, and industry.
Education and qualifications
To work as a Säljfrämjare, a high school education with a focus on trade, economics, or marketing is usually required, but many also have post-secondary education. Practical experience from sales or marketing is often advantageous and can be decisive for employment. Further education, certifications, or courses in sales, marketing, and communication are common ways to strengthen one's competence in the profession.
- High school: Trade, economics, or marketing focus
- Post-secondary education: YH (vocational) or university, 2–3 years
- Courses/certifications: In sales, marketing, or communication
- Internship/trainee: Practical experience from sales or marketing departments
- Prerequisites: Good knowledge of Swedish and English, some IT skills
Many Säljfrämjare get the opportunity to work closely with product development and marketing teams, providing a unique insight into the entire company's value chain. It is common for the role to develop into more strategic tasks over time. A Säljfrämjare can quickly build a broad network and gain experience from multiple business areas.
Common benefits and compensations
Säljfrämjare are often offered performance-based bonuses in addition to base salary, as well as benefits such as company cars, wellness allowances, and mobile phones. Other common compensations include pension contributions, extra vacation days, and opportunities for further education and internal career programs. In some cases, commissions based on achieved sales targets are also included.
Competition and challenges
The job market for Säljfrämjare is characterized by moderate competition and a balanced recruitment situation. Despite a stable number of vacancies, approximately 550 in the profession, it can be challenging to stand out in the selection process, as employers often seek candidates with both experience and proven sales success. Digitalization and changing buying behaviors demand continuous skills development, especially in digital sales and analysis. Additionally, the role is often goal-oriented, which can mean pressure and a high pace, with tasks varying greatly across industries and companies.
Tips for aspiring Säljfrämjare
To succeed as a Säljfrämjare, it is good to have a strong drive and the ability to independently seek new opportunities. Self-confidence combined with attentiveness makes it easier to tailor messages to different customers and situations. Analytical skills help in evaluating campaigns and sales data, while communication skills are crucial for internal and external collaboration. Flexibility and the ability to quickly adapt to changing market conditions are also important. Building a network and staying updated on industry trends provide competitive advantages. Finally, perseverance and the ability to handle setbacks are central qualities for long-term success in the profession.
Key facts about Säljfrämjare
- Average salary: 51 300 SEK/month
- Salary range: 38,200–61,500 SEK/month
- Gender difference: Women earn 89% of men's wages
- Job market: 550 job openings nationwide
- Education level: High school or post-secondary education
Career paths and future prospects
After a few years of experience as a Säljfrämjare, opportunities open up for roles such as sales manager, key account manager, or marketing coordinator. Specializing in product management or business development is also common, especially for those combining sales skills with analytical abilities. Projections from the Employment Service indicate that job opportunities within the profession of company salespersons are considered moderate, and demand is expected to remain unchanged over the next five years. The recruitment situation is balanced, which means the job market is stable but competition for the most attractive positions can be high.
Frequently asked questions about Säljfrämjare
- What is the average salary for a Säljfrämjare?
- A Säljfrämjare has an average salary of 51 300 SEK per month.
- What is the highest salary for a Säljfrämjare?
- The highest salary is 61,500 SEK and applies to a man employed privately with at least three years of post-secondary education.
- How large is the salary gap between men and women?
- Women earn 89% of what men do within the profession of Säljfrämjare.
- What education is required to become a Säljfrämjare?
- High school education with a focus on trade, economics, or marketing is common, but post-secondary education is often advantageous.
- What are the future prospects for Säljfrämjare?
- Job opportunities are considered moderate, and demand is expected to remain unchanged over the next five years.
- What common benefits are offered?
- Bonuses, company cars, wellness allowances, mobile phones, and opportunities for further training are common benefits for Säljfrämjare.
- How many job openings are there for Säljfrämjare?
- There are approximately 550 job openings within the profession of company salespersons, including Säljfrämjare.
