Shop assistant, specialist shop

What does a retail assistant in retail trade do? – Tasks and work environment

A retail assistant in retail trade mainly works with sales and customer service within specialized stores, where the range is often limited to a specific product category or industry. Common tasks include greeting customers, providing product advice, restocking goods, displaying the assortment, and handling cash or payment systems. The work environment is often variable and can involve both solo work and teamwork, depending on the store's size and focus. Physical activity occurs in stocking shelves and standing for most of the workday, and the pace can vary with seasons and customer flow.

Salary development over time

The salary for retail assistants in retail trade has seen steady growth in recent years. In 2022, the average salary was 30,900 SEK per month, which increased to 31 900 SEK in 2023. During 2024, the average salary has risen further to 33 800 SEK, representing an increase of approximately 9.4% over the three-year period. This development can partly be explained by increased competition for labor, inflation-adjusted wage agreements, and a growing focus on customer service and product knowledge in retail. Despite this positive trend, gender pay gaps remain clear, and regional variations occur depending on the store's location and size.

Retail assistant in retail trade salary – comprehensive overview

• Average salary: 33 800 SEK/month
• Lowest salary: 31,200 SEK (men), 32,100 SEK (women)
• Highest salary: 36,300 SEK (men), 35,800 SEK (women)
• Hourly wage: 203 SEK
• Gender differences: Women earn 33 200 SEK (96% of men's salary, 34 700 SEK)
• Regional differences: Present, depending on store location and sector

Education and qualifications

To work as a retail assistant in retail trade, usually no longer formal education is required, but high school education in commerce and service is often advantageous. Many employers value practical experience and personal suitability highly, especially for stores with a specialized focus where product knowledge is crucial. Certifications or internal training may be offered depending on the store's range and requirements.

• High school education: Business and administration program (3 years)
• Internship/Trainee: Often possible via school or directly in the store
• Internal training: Product and sales courses at the workplace
• Prerequisites: Service-oriented and communicative, sometimes some sales experience
• Tips for choosing: Select specialization based on interest in specific industry or product area

Common benefits and compensations

Common benefits for retail assistants in retail trade include staff discounts, evening and weekend supplement, and the possibility of bonuses for good sales. Some employers also offer wellness allowances, occupational pension, and opportunities for training within the company.

Competition and challenges

The competition for jobs as a retail assistant in retail trade can be fierce, especially in regions with many stores and varying demand for labor. Many work part-time, which often results in a pool of job seekers. Recruitment difficulties may arise, particularly in specialized stores where product knowledge and customer service are central. The profession requires the ability to handle stressful periods and quickly adapt to new routines and campaigns. Seasonal variations and digitalization of retail also demand flexibility and a willingness to continuously develop skills.

Tips for those who want to become a retail assistant in retail trade

To succeed as a retail assistant in retail trade, it is good to have a genuine interest in the types of products the store sells and to be service-minded when meeting customers. Being communicative and attentive makes it easier to understand customer needs and build long-term relationships. Flexibility is an important trait, as tasks and priorities can change quickly during the workday. Showing initiative by taking responsibility for product displays and store orderliness is often appreciated by employers. A positive attitude and ability to collaborate with colleagues contribute to a good work environment and job satisfaction. It can also be valuable to stay updated on new products and trends in the industry to provide the best possible advice to customers. Finally, accuracy in cash handling and inventory management is crucial for building trust and ensuring the store’s profitability.

Key facts about Retail Assistant in retail trade

• Education level: High school education recommended, but not required
• Work environment: Physical, social, and often variable
• Typical employment form: Part-time or full-time, often with varying hours
• Demand: Large opportunities for employment nationwide
• Special skills: Product knowledge and customer service highly valued

Career paths and future prospects

After three to five years as a retail assistant in retail trade, opportunities may exist to advance to roles such as store salesperson with increased responsibility, department manager, or store manager. Specializations in areas like purchasing, visual merchandising, or training new employees are also possible paths. According to the Swedish Public Employment Service's forecasts, the opportunities for employment as a store salesperson are expected to be great, and demand is expected to remain unchanged over the next five years. The recruitment situation is characterized by many part-time workers, which can create a paradox between supply and demand. Currently, there are 549 available jobs in the profession, indicating a continued healthy job market for the role moving forward.

Common questions about Retail Assistant in retail trade

• What does a Retail Assistant in retail trade earn?
  - The average salary is 33 800 SEK per month, but it varies between 31,200 SEK and 36,300 SEK depending on experience, gender, and employer.
• How does the difference look between men and women in the profession?
  - Men earn on average 34 700 SEK and women 33 200 SEK, which means women earn 96% of what men do.
• What education is required to become a retail assistant in retail trade?
  - High school education in commerce is recommended, but many employers also hire without formal education if personal suitability is present.
• Are there many job openings in the profession?
  - Yes, currently there are 549 available positions according to the latest data.
• What is the work environment like for a retail assistant?
  - The work environment is often social, physical, and requires flexibility and good customer service skills.
• What opportunities for advancement are available?
  - It is possible to advance to roles such as department manager, store manager, or specialize in purchasing and training.
• How does store location affect salary?
  - Regional differences exist, with higher salaries in metropolitan areas and for specialized stores.