How much does a Store demonstrator make

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  2. Store demonstrator
Image that illustrates Store demonstrator

Store demonstrator

32 300 kr

Event salespeople and store demonstrators etc.

29 800 - 33 800 kr / month

Women earn 113% of what men do.

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What will be the salary after tax?

Salary progression Store demonstrator

Average salary 32 300 kr
Males 29 800 kr
Females 33 800 kr
1 Likes 0 Comments 448 Vacant jobs ->

What does a store demonstrator do? – Tasks and work environment

A store demonstrator is responsible for showcasing and demonstrating products in retail stores, shopping centers, or at events. Tasks include engaging customers, answering questions about products, handing out samples, and sometimes making direct sales on the spot. The profession often involves working at different workplaces and times, providing a varied work environment with direct contact with people. Flexibility, good communication skills, and a high level of service are required to succeed in the role.

Salary development over time

The salary of store demonstrators has seen a steady but clear increase over the past three years. In 2022, the average salary was 30,600 SEK per month, rising to 31 500 SEK in 2023. In 2024, the average salary has reached 32 300 SEK. This development represents a total increase of approximately 5.6% over the period. The trend indicates continued demand for the profession, which can be explained by increased retail activity and more customer engagement in physical stores. Gender differences are notably significant, with women earning a higher average salary than men.

Store demonstrator salary – complete overview

  • Average salary: 32 300 SEK/month
  • Lowest salary: 29,800 SEK/month (men), 33,000 SEK/month (women)
  • Highest salary: 33,800 SEK/month (women), 29,800 SEK/month (men)
  • Hourly wage: 194 SEK
  • Gender differences: Women earn 113% of what men do
  • Regional differences: Limited data available

Education and qualifications

The path to becoming a store demonstrator is often flexible and rarely requires formal education, although experience in service or sales is advantageous. Most employers seek candidates with good social skills, the ability to take initiative, and an outgoing personality. Practical experience and shorter internal training are common within the profession.

  • Formal education: Not mandatory, but a high school diploma is recommended
  • Courses: Sales and service courses can be advantageous
  • Internship: Workplace internships or trainee programs are common
  • Prerequisites: Good Swedish language skills, social ability
  • Self-study: Online courses in sales and customer service can provide advantages

Working as a store demonstrator often means being the first to present new products and innovations to customers. The role requires both creativity and quick adaptability, as each workday can offer new environments and challenges. This makes the profession particularly interesting for those who appreciate variety and direct customer contact.

– statsskuld.se

Common benefits and compensations

In addition to base salary, store demonstrators often have access to performance-based bonuses, travel allowances, meal allowances, and employee discounts on the products demonstrated. Shorter training programs and flexible working hours are other common benefits within the profession.

Competition and challenges

Competition within the profession varies depending on season and region, but overall demand remains stable due to the retail sector's need for engaged staff. Challenges include irregular working hours, high flexibility requirements, and the ability to quickly adapt to new products and workplaces. Physical endurance may be necessary as the work often involves standing and extensive customer interaction. Digitalization and changing consumer behaviors also impact the industry, requiring continuous development of working methods and customer engagement. Standing out in the competition requires drive and the ability to create positive customer experiences.

Tips for those wanting to become a store demonstrator

To succeed as a store demonstrator, it helps to be outgoing and proactive, which facilitates the introduction of new products to customers. Good communication skills are crucial and make it easier to build trust and engage visitors in the store. Flexibility is a valuable asset, as workplaces and hours often vary. Showing patience and being able to interact professionally with different types of customers is important for creating positive experiences. Self-leadership and the ability to work independently are appreciated by employers, especially at larger events. The ability to quickly familiarize oneself with new products and adapt work methods to different situations also provides a competitive advantage. Finally, being attentive and curious about both products and customer needs is beneficial.

Key facts about store demonstrators

  • Education level: High school diploma recommended, no higher education required
  • Work environment: Varies, often in stores or at events
  • Typical employment form: Hourly employment or project-based
  • Demand: High, with 550 available jobs in the profession
  • Special skills: Communication and sales

Career paths and future prospects

After three to five years as a store demonstrator, there are opportunities to advance to supervisory roles, team leader for demonstration groups, or further education in sales and marketing. Some choose to move into store management or event coordination. According to the Swedish Public Employment Service, demand for store demonstrators remains high, with over 550 available jobs in Sweden within the profession. Digital skills and experience with product launches are seen as advantageous for those looking to develop further in the industry. However, the future of the profession is influenced by changes within retail and consumer behavior, which can create new opportunities and demands for increased specialization.

Frequently asked questions about store demonstrators

  • What does a store demonstrator earn?
    - A store demonstrator has an average salary of 32 300 SEK per month.
  • How has the salary development looked for store demonstrators?
    - Salaries have increased from 30,600 SEK in 2022 to 32 300 SEK in 2024.
  • Are there differences between men's and women's salaries in the profession?
    - Yes, women earn an average of 33,800 SEK while men earn 29,800 SEK.
  • Is specific education required to become a store demonstrator?
    - No, formal education is rarely necessary, but experience in sales is advantageous.
  • What is the work environment like for store demonstrators?
    - The work is varied and often takes place in stores or at events, with lots of customer contact.
  • What career opportunities are available after a few years?
    - It is common to advance to team leader, store manager, or event coordinator after some years.
  • What are the future prospects for the profession?
    - Demand is high with over 550 available jobs according to current forecasts.

Richard Andersson

Richard Andersson - 2025-07-14 15:33:39

Occupation
Who has the highest salary?
The highest salary for a Store demonstrator is 33800 kr. This salary belongs to a woman working in the Privately employed officials with a unspecified education. The highest salary for a man in this profession is 29800 kr.
Who has the lowest salary?
The lowest salary for a Store demonstrator is 29800 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 33000 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 29000 kr 30100 kr
45-54 32500 kr 34400 kr
55-64 29100 kr 30700 kr
Snitt 113% 30600 kr 32300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Store demonstrator has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.

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