Marketingman

What does a Marketingman do? – Tasks and work environment

A Marketingman analyzes markets, develops and implements marketing strategies, and monitors campaigns and results. The role often involves collecting and interpreting data on customer behaviors, trends, and competitors to make well-informed marketing decisions. Typical tasks include planning and coordinating marketing efforts, creating marketing communications, and collaborating with sales teams and external partners. The work environment is generally office-based but may also involve travel, attending trade shows, and client meetings. The pace is often fast, requiring good prioritization skills, with digital tools and analytics platforms being a natural part of daily work.

Salary development over time

The salary for a Marketingman has steadily increased over the past three years. In 2022, the average salary was 50,400 SEK per month, rising in 2023 to 51 600. In 2024, the trend continued upward, and the average salary reached 54 500, representing an approximate 8.1% increase over the period. This salary development reflects increased demand for qualified marketing skills and digital expertise, as well as intensified competition for experienced Marketingmen. The industry has also been influenced by digitalization and increased specialization, leading employers to pay more for the right competencies. Recent years’ salary increases can also be linked to a greater focus on measurability and analytics in marketing, where advanced knowledge is increasingly valued.

Marketingman salary – comprehensive overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education < 3 years)
• Highest salary: 78,400 SEK/month (male, private sector, research education)
• Hourly wage (average): 328 SEK
• Women/men: Women earn on average 51 800 SEK, men 58 500 SEK (women 88% of men's salary)
• Regional differences: Salary levels may vary depending on region, employer, and sector

Education and qualifications

To work as a Marketingman, a post-secondary education in marketing, economics, or communication is usually required. Many employers also value practical experience and knowledge in digital marketing, analytical tools, and project management. Both longer and shorter courses exist, and supplementary certifications or courses can enhance competitiveness in the job market.

• Formal degree: Bachelor's degree (3 years) in marketing, economics, or similar
• Further education: Master's or specialization in digital marketing
• Certifications: Examples include Google Analytics, HubSpot, or similar
• Internship/trainee: Internships during studies or trainee programs are recommended
• Prerequisites: Often high school diploma with focus on economics or social sciences
• Online courses: Opportunities to supplement with self-study and digital training

Common benefits and compensations

Benefits for Marketingmen often include occupational pension, wellness allowance, flexible working hours, and the possibility of remote work. Other common compensations include performance-based bonuses, professional development, company car or mobile phone, and opportunities to participate in internal and external training. In some cases, extra vacation days and discounts on company products or services are offered.

Challenges and competition

The profession of Marketingman is characterized by high competition, especially for attractive employers and leading positions. At the same time, recruitment difficulties are reported, as many companies seek specialized skills in digital marketing and analytics. The industry changes rapidly and requires continuous skills development to stay relevant. One challenge is balancing creative elements with measurable results and ROI, while workload can be high during intensive campaign periods. Salary differences between genders and sectors also exist, which can influence career choices and expectations.

Tips for aspiring Marketingmen

To succeed as a Marketingman, it is good to combine analytical curiosity with strong teamwork skills and creative thinking. Developing proficiency in digital tools and staying updated on marketing trends provides a clear advantage in the job market. Building networks and taking initiative, such as through projects or internships, demonstrates engagement and responsibility. Flexibility and the ability to manage change are important, as well as clear communication internally and externally. Being organized and independent facilitates working under high tempo with multiple projects. Finally, continuously developing your skills through training and certifications prepares you for future industry demands.

Key facts about Marketingman

• Educational level: Bachelor's degree in marketing or economics is most common
• Work environment: Office-based, often with a high pace and digital tools
• Demand: Great opportunities for employment nationwide
• Employment type: Both permanent positions and consultancy work are common
• Special skills: Digital marketing and data analysis are highly valued

Career paths and future outlook

After three to five years in the profession, a Marketingman can advance to roles such as marketing manager, digital strategist, or project leader in marketing. Specializations in data analysis, content marketing, or brand strategy are common paths for further development. Forecasts from the Employment Service indicate that job opportunities within the profession are large and demand is expected to remain unchanged over the next five years. Recruitment difficulties are also reported, which can benefit those with the right skills. There were a total of 550 job openings in the sector at the latest measurement. Those who invest in continuous skills development and digital understanding are well prepared for future industry demands.

Frequently asked questions about Marketingman

• What does a Marketingman earn?
  - A Marketingman has an average salary of 54 500 SEK per month.
• What do the salary differences between genders look like?
  - Men earn on average 58 500 SEK, women 51 800 SEK; women earn 88% of men's salary.
• What education is required to become a Marketingman?
  - Most commonly a bachelor's degree in marketing, economics, or similar.
• What are the future prospects for Marketingmen?
  - Job opportunities are plentiful, and demand is expected to remain unchanged over the next five years.
• Are there significant regional salary differences?
  - Salary levels vary depending on region and employer, especially between urban and rural areas.
• What are the most common benefits for Marketingmen?
  - Occupational pension, wellness allowance, bonuses, and remote work options are common benefits.
• What is the highest and lowest salary for a Marketingman?
  - The highest salary is 78,400 SEK (male, private sector, research education). The lowest salary is 48,700 SEK (female, public sector, short post-secondary education).