Telephone salesman

What does a telemarketer do? – Tasks and work environment

A telemarketer primarily works by contacting potential or existing customers via phone to sell products or services. Tasks include presenting offers, answering questions, handling objections, and often placing orders and documenting conversations in sales support systems. The work environment is often office-based with open-plan offices where several salespeople work together, but remote work opportunities also exist. The pace is fast, and performance expectations can be high, as compensation is often partly commission-based and goal-oriented. Social and communication skills are constantly tested, and workdays are characterized by many calls and a clear focus on results.

Salary development over time

Salaries for telemarketers have shown a clear upward trend in recent years. In 2022, the average salary was 29,500 SEK per month, which increased to 32 400 SEK in 2023 and further to 33 200 SEK in 2024. This corresponds to a total salary increase of approximately 12.5% during the period. The increase can be partly explained by general wage developments in the labor market, but also by an increased focus on retaining and attracting competent salespeople in an industry where staff turnover has traditionally been high. Women have experienced slightly stronger salary growth than men, resulting in female telemarketers earning more on average than their male colleagues. Although the profession is often seen as an entry-level job, employers have gradually increased base salaries to meet competition for labor, especially in larger cities where demand is high.

Telemarketer salary – comprehensive overview

• Average salary: 33 200 SEK/month
• Lowest salary: 30,800 SEK/month (men), 33,700 SEK/month (women)
• Highest salary: 35,000 SEK/month (men), 34,500 SEK/month (women)
• Hourly wage (average): 200 SEK/hour
• Gender differences: Women earn 106% of what men do
• Regional differences: Salary variations occur, higher salaries are more common in larger cities

Education and qualifications

To work as a telemarketer, usually no formal education beyond high school is required, although some employers may ask for specific courses in sales or customer service. Many employers offer internal training or introductory programs for new hires, covering key sales techniques and products. Practical experience and communication skills are highly valued, and it is common for people without prior sales experience to get the chance to grow into the role.

• High school diploma: Most common basic requirement, especially in sales, trade, or service-oriented programs
• Internal training: The majority of employers offer introductory programs
• Certifications/courses: Voluntary courses in sales or customer communication can be advantageous
• Internship/trainee: Some companies offer internships or trainee programs for beginners
• Prerequisites: Good Swedish language skills, both spoken and written, and computer literacy are often minimum requirements

Common benefits and compensation

In addition to the base salary, performance-based commissions are often offered, which can cause total income to vary significantly depending on sales results. Other common benefits include wellness allowances, team sales competitions, bonuses, and sometimes remote work options. Some employers also offer subsidized lunches, collective insurance policies, and opportunities for further training within the company.

Competition and challenges

The competition within the telemarketing industry is noticeable, both for the most attractive workplaces and the best salespeople. High staff turnover and performance demands can contribute to a stressful work environment, especially for those who struggle with rejection or stress. At the same time, there are good opportunities for those who are persistent and results-oriented, as skilled telemarketers often quickly advance within the company or move to other roles. Challenges such as digitalization and changing consumer habits require constant development of work methods and sales techniques, and staying up-to-date with products and technology is essential.

Tips for those who want to become a telemarketer

To succeed as a telemarketer, it is important to be persistent, as the profession often involves a high number of calls and many rejections. Good communication skills are crucial to convey messages convincingly and attentively. Being attentive and able to adapt conversations to customer needs increases the chances of building trust and increasing sales. Self-discipline and goal orientation help maintain motivation even during periods of lower results. Additionally, curiosity and the ability to quickly learn about new products are important, as the range of products often shifts. Finally, being positive and patient contributes to a better work environment and increased well-being for oneself and colleagues.

Key facts about Telemarketers

• Average salary: 33 200 SEK/month
• Gender difference: Women earn 106% of what men do
• Hourly wage (average): 200 SEK/hour
• Education requirements: High school diploma is most common, internal training available
• Demand: 550 job openings within the profession (May 2024)

Career paths and future prospects

After three to five years as a telemarketer, there are good opportunities to advance to roles such as team leader, sales coach, or account manager—especially for those who demonstrate clear results and leadership qualities. Some choose to specialize in B2B sales or move on to roles within customer service and support. Forecasts from the Employment Service do not provide an exact assessment for the profession due to limited data, but the large number of available positions indicates continued demand. Digitalization, automation, and changing purchasing behaviors may influence the profession's content, but personal phone sales remain important in many industries. For those who are flexible and eager to develop, further education and career advancement within sales, marketing, or customer relations are possible.

Frequently asked questions about Telemarketers

• What is the average salary of a Telemarketer?
  - The average salary for a telemarketer is 33 200 SEK per month.
• What does the salary range look like for telemarketers?
  - Salaries range from 30,800 SEK to 35,000 SEK per month depending on experience, education, and gender.
• What education is required to become a telemarketer?
  - High school diploma is most common, but most employers also offer internal training.
• Are there differences in salary between men and women?
  - Yes, women earn on average 106% of what men do within the profession.
• How many job openings are there for telemarketers?
  - There are approximately 550 job openings in the profession according to recent data.
• What is the typical hourly wage for a telemarketer?
  - The average for hourly workers is 200 SEK per hour.
• What career paths are available for a telemarketer?
  - Common next steps include team leader, sales coach, account manager, or progressing within sales and customer service.