- Salary statistics
- Telephone salesman salary
Telephone salesman salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
31 300 - 35 700 SEK / month
Women earn 105% of what men do.
Försäljning & inköp
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Salary progression Telephone salesman
What does a telemarketer do? – Tasks and work environment
A telemarketer primarily works by contacting potential or existing customers via phone to sell products or services. Tasks include presenting offers, answering questions, handling objections, and often placing orders and documenting conversations in sales support systems. The work environment is often office-based with open-plan offices where several salespeople work together, but remote work opportunities also exist. The pace is fast, and performance expectations can be high, as compensation is often partly commission-based and goal-oriented. Social and communication skills are constantly tested, and workdays are characterized by many calls and a clear focus on results.
Salary development over time
Salaries for telemarketers have shown a clear upward trend in recent years. In 2022, the average salary was 29,500 SEK per month, which increased to 32 100 SEK in 2023 and further to 32 800 SEK in 2024. This corresponds to a total salary increase of approximately 12.5% during the period. The increase can be partly explained by general wage developments in the labor market, but also by an increased focus on retaining and attracting competent salespeople in an industry where staff turnover has traditionally been high. Women have experienced slightly stronger salary growth than men, resulting in female telemarketers earning more on average than their male colleagues. Although the profession is often seen as an entry-level job, employers have gradually increased base salaries to meet competition for labor, especially in larger cities where demand is high.
Telemarketer salary – comprehensive overview
- Average salary: 32 800 SEK/month
- Lowest salary: 30,800 SEK/month (men), 33,700 SEK/month (women)
- Highest salary: 35,000 SEK/month (men), 34,500 SEK/month (women)
- Hourly wage (average): 200 SEK/hour
- Gender differences: Women earn 105% of what men do
- Regional differences: Salary variations occur, higher salaries are more common in larger cities
Education and qualifications
To work as a telemarketer, usually no formal education beyond high school is required, although some employers may ask for specific courses in sales or customer service. Many employers offer internal training or introductory programs for new hires, covering key sales techniques and products. Practical experience and communication skills are highly valued, and it is common for people without prior sales experience to get the chance to grow into the role.
- High school diploma: Most common basic requirement, especially in sales, trade, or service-oriented programs
- Internal training: The majority of employers offer introductory programs
- Certifications/courses: Voluntary courses in sales or customer communication can be advantageous
- Internship/trainee: Some companies offer internships or trainee programs for beginners
- Prerequisites: Good Swedish language skills, both spoken and written, and computer literacy are often minimum requirements
Many telemarketers quickly develop a very strong ability to read and adapt to different personality types over the phone. This competence is valuable far beyond sales work and can open doors to roles within customer service, leadership, and training.
Common benefits and compensation
In addition to the base salary, performance-based commissions are often offered, which can cause total income to vary significantly depending on sales results. Other common benefits include wellness allowances, team sales competitions, bonuses, and sometimes remote work options. Some employers also offer subsidized lunches, collective insurance policies, and opportunities for further training within the company.
Competition and challenges
The competition within the telemarketing industry is noticeable, both for the most attractive workplaces and the best salespeople. High staff turnover and performance demands can contribute to a stressful work environment, especially for those who struggle with rejection or stress. At the same time, there are good opportunities for those who are persistent and results-oriented, as skilled telemarketers often quickly advance within the company or move to other roles. Challenges such as digitalization and changing consumer habits require constant development of work methods and sales techniques, and staying up-to-date with products and technology is essential.
Tips for those who want to become a telemarketer
To succeed as a telemarketer, it is important to be persistent, as the profession often involves a high number of calls and many rejections. Good communication skills are crucial to convey messages convincingly and attentively. Being attentive and able to adapt conversations to customer needs increases the chances of building trust and increasing sales. Self-discipline and goal orientation help maintain motivation even during periods of lower results. Additionally, curiosity and the ability to quickly learn about new products are important, as the range of products often shifts. Finally, being positive and patient contributes to a better work environment and increased well-being for oneself and colleagues.
Key facts about Telemarketers
- Average salary: 32 800 SEK/month
- Gender difference: Women earn 105% of what men do
- Hourly wage (average): 200 SEK/hour
- Education requirements: High school diploma is most common, internal training available
- Demand: 550 job openings within the profession (May 2024)
Career paths and future prospects
After three to five years as a telemarketer, there are good opportunities to advance to roles such as team leader, sales coach, or account manager—especially for those who demonstrate clear results and leadership qualities. Some choose to specialize in B2B sales or move on to roles within customer service and support. Forecasts from the Employment Service do not provide an exact assessment for the profession due to limited data, but the large number of available positions indicates continued demand. Digitalization, automation, and changing purchasing behaviors may influence the profession's content, but personal phone sales remain important in many industries. For those who are flexible and eager to develop, further education and career advancement within sales, marketing, or customer relations are possible.
Frequently asked questions about Telemarketers
- What is the average salary of a Telemarketer?
- The average salary for a telemarketer is 32 800 SEK per month. - What does the salary range look like for telemarketers?
- Salaries range from 30,800 SEK to 35,000 SEK per month depending on experience, education, and gender. - What education is required to become a telemarketer?
- High school diploma is most common, but most employers also offer internal training. - Are there differences in salary between men and women?
- Yes, women earn on average 105% of what men do within the profession. - How many job openings are there for telemarketers?
- There are approximately 550 job openings in the profession according to recent data. - What is the typical hourly wage for a telemarketer?
- The average for hourly workers is 200 SEK per hour. - What career paths are available for a telemarketer?
- Common next steps include team leader, sales coach, account manager, or progressing within sales and customer service.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26400 kr | 26800 kr |
| 25-34 | 97% | 34100 kr | 34500 kr |
| 35-44 | 110% | 35400 kr | 36300 kr |
| Snitt | 105% | 32300 kr | 32800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26400 kr | 26800 kr |
| 25-34 | 97% | 34100 kr | 34500 kr |
| 35-44 | 110% | 35400 kr | 36300 kr |
| Snitt | 105% | 32300 kr | 32800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26400 kr | 26800 kr |
| 25-34 | 97% | 34100 kr | 34500 kr |
| 35-44 | 110% | 35400 kr | 36300 kr |
| Snitt | 105% | 32300 kr | 32800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26800 kr | 27200 kr |
| 25-34 | 97% | 34400 kr | 34800 kr |
| 35-44 | 110% | 34200 kr | 35000 kr |
| Snitt | 105% | 31600 kr | 32100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26800 kr | 27200 kr |
| 25-34 | 97% | 34400 kr | 34800 kr |
| 35-44 | 110% | 34200 kr | 35000 kr |
| Snitt | 105% | 31600 kr | 32100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26800 kr | 27200 kr |
| 25-34 | 97% | 34400 kr | 34800 kr |
| 35-44 | 110% | 34200 kr | 35000 kr |
| Snitt | 105% | 31600 kr | 32100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 25800 kr | 26000 kr |
| 25-34 | 97% | 33200 kr | 33900 kr |
| 35-44 | 110% | 37500 kr | 38400 kr |
| Snitt | 105% | 33400 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 25800 kr | 26000 kr |
| 25-34 | 97% | 33200 kr | 33900 kr |
| 35-44 | 110% | 37500 kr | 38400 kr |
| Snitt | 105% | 33400 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 25800 kr | 26000 kr |
| 25-34 | 97% | 33200 kr | 33900 kr |
| 35-44 | 110% | 37500 kr | 38400 kr |
| Snitt | 105% | 33400 kr | 33800 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Telephone salesman has the SSYK code 5242, which we use to match against the SCB database to obtain the latest salary statistics.
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