Sales manager, company salary

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Sales manager, company salary

53 200 SEK

Corporate salespeople

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 000 - 64 000 SEK / month

Women earn 92% of what men do.

Försäljning & inköp

Average salary 53 200 SEK/month Monthly gross salary
Salary range 38 000 - 64 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a sales manager within a company do? – Tasks and work environment Salary development over time Sales manager, company salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Sales manager, company

Average salary 53 200 kr
Males 54 400 kr
Females 49 900 kr
1 Likes 0 Comments 2113 Vacant jobs ->

What does a sales manager within a company do? – Tasks and work environment

A sales manager within a company is responsible for planning, leading, and following up on sales activities within an organization. The role involves developing and implementing strategies to achieve set sales goals, coaching and motivating the sales team, and analyzing market trends and customer behaviors. Tasks vary depending on the company's size and industry but often include budget responsibility, personnel management, and building long-term customer relationships. The work environment is often office-based but can also involve travel to clients or participation in trade shows and events.

Salary development over time

The salary for sales managers within companies has shown a clear upward trend in recent years. In 2022, the average salary was 46,700 SEK per month, increasing to 51 300 SEK in 2023. In 2024, the average salary has reached 53 200 SEK, representing a total increase of just over 9.8% over three years. This development reflects an increased focus on business development in the corporate sector and a growing demand for experienced sales leaders. The general salary trend in sales professions has also been influenced by higher educational and specialized requirements. Gender differences in earnings persist, as reflected in the salary statistics.

Sales manager, company salary – comprehensive overview

  • Average salary: 53 200 SEK/month
  • Lowest salary: 38,200 SEK/month (female, public sector)
  • Highest salary: 61,500 SEK/month (male, private sector, education 3+ years)
  • Hourly wage: 309 SEK
  • Gender differences: Men 54 400 SEK, women 49 900 SEK (women earn 92% of men's salary)
  • Regional differences: Data missing for specific regions, but salary levels are often influenced by whether the location is a major city or elsewhere in the country.

Education and qualifications

To work as a sales manager within a company, a post-secondary education in sales, economics, or marketing is usually required. Many employers prefer candidates with experience in sales and leadership, as well as good communication skills. Some workplaces offer internal training programs or trainee positions to develop leadership skills.

  • Post-secondary education: For example, a university degree in economics, marketing, or sales (2–4 years)
  • Certifications: Leadership courses, sales certificates, and project management training can be advantageous
  • Internship/trainee: Common in larger companies
  • Prerequisites: Several years of sales experience, preferably with personnel responsibility
  • Self-study: Online courses in sales techniques and leadership are a supplement

Many sales managers within companies have backgrounds as successful salespeople and advance by taking on more responsibility and mentoring colleagues. The role often requires a balance between operational work and strategic thinking, making each day different depending on the company's needs and goals.

– statsskuld.se

Common benefits and compensation

Sales managers within companies are often offered attractive benefits beyond the base salary. These can include performance-based bonuses, company cars, wellness allowances, pension contributions, and sometimes educational grants. In some cases, flexible working hours and remote work options are available, especially in larger companies.

Competition and challenges

The competition for positions as a sales manager within companies is relatively high, especially in metropolitan regions where many companies are established. Challenges may include constantly meeting sales targets, managing staff turnover, and adapting to changing market conditions. The demand for digital competence and understanding data analysis is increasing, as is the need to quickly switch between strategy and operational responsibility. Gender pay gaps and representation issues also pose challenges for the industry, despite ongoing efforts toward equality.

Tips for those who want to become a sales manager within a company

To succeed as a sales manager within a company, it is good to combine a business drive with strong communication skills and a coaching leadership style. Being analytical and able to interpret sales data provides better decision-making support and enhances team performance. Good organizational skills facilitate daily work, especially when coordinating multiple projects and goals. Flexibility and the ability to adapt quickly to new conditions are crucial in a changing industry. Building trust internally and externally is key to long-term business relationships. Leadership training and experience in managing others are valuable merits, and actively seeking feedback helps development in the role. A genuine interest in sales and seeing others' success as your own are personal qualities often associated with successful sales managers.

Key facts about sales managers within a company

  • Average salary: 53 200 SEK/month
  • Salary range: 38,200–61,500 SEK/month
  • Gender pay gap: Women earn 92% of men's salary
  • Work environment: Office-based, often with travel and high pace
  • Number of job openings: Approximately 550 within the profession

Career paths and future outlook

After three to five years as a sales manager within a company, opportunities open to advance to roles such as sales director, business development manager, or even regional manager. Some choose to specialize in strategic sales or customer relationship management. According to the Swedish Public Employment Service's forecasts for corporate salespeople, the opportunities for employment are assessed as medium, and the recruitment situation is characterized by balance. Demand is expected to remain unchanged over the next five years, which implies stable future prospects but also a need for continuous skill development to stay competitive in the job market.

Frequently asked questions about sales managers within companies

  • What does a sales manager earn in a company?
    - A sales manager within a company has an average salary of 53 200 SEK per month, with a salary range between 38,200 SEK and 61,500 SEK.
  • What are the gender differences in the profession?
    - Men earn an average of 54 400 SEK and women 49 900 SEK, which means women earn 92% of men's salaries.
  • What education is required to become a sales manager within a company?
    - Post-secondary education in economics, marketing, or sales, along with several years of experience in sales and leadership, are common requirements.
  • Are there many job openings for sales managers within companies?
    - Yes, there are approximately 550 job openings within the profession.
  • What are the future prospects for sales managers within companies?
    - The outlook is stable with medium opportunities for employment and unchanged demand over the next five years.
  • What benefits are common for sales managers within companies?
    - Common benefits include bonuses, company cars, wellness allowances, pension contributions, and sometimes flexible working hours.
  • What are the career opportunities after a few years?
    - After a few years as a sales manager, there are opportunities to advance to sales director, regional manager, or business developer.

Richard Andersson

Richard Andersson - 2025-07-10 23:21:37

Occupation
Who has the highest salary?
The highest salary for a Sales manager, company is 64000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 57200 kr.
Who has the lowest salary?
The lowest salary for a Sales manager, company is 38000 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 47100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 85% 32800 kr 34100 kr
25-34 95% 45100 kr 47100 kr
35-44 91% 50900 kr 53600 kr
45-54 98% 53100 kr 56100 kr
55-64 90% 54700 kr 57700 kr
65-68 55100 kr 57700 kr
Snitt 92% 50600 kr 53200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Sales manager, company has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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