Advertising Secretary

What does an Advertising Secretary do? – Tasks and work environment

An Advertising Secretary primarily works with administrative and coordinating tasks within advertising and marketing departments. The workday involves managing correspondence, booking meetings, preparing presentation materials, and assisting project managers or marketing directors in campaign work. The role often includes responsibility for documentation, invoicing, and keeping track of deadlines and deliveries. The work environment is mostly office-based, with collaboration in teams and demands for good communication with internal and external contacts. Flexibility, accuracy, and the ability to quickly switch between tasks are key qualities for success in the profession.

Salary development over time

The salary for Advertising Secretaries has shown steady growth over the past three years. In 2022, the average salary was 37,400 SEK per month, increasing to 38 500 SEK in 2023. The most recent year, 2024, the average salary has risen further to 39 700 SEK. This development corresponds to a total increase of approximately 6.1% over the period. The salary increase reflects both a generally strong job market for administrative roles in marketing and an increased need for qualified administrative competence as the advertising industry digitalizes. Despite the positive trend, there is a clear gender pay gap, with men earning significantly more on average than women in the same role. Salary development is also influenced by factors such as education level, experience, and geographic location.

Advertising Secretary salary – comprehensive overview

• Average salary: 39 700 SEK/month
• Salary range: 34,600–48,200 SEK/month
• Lowest salary: 34,600 SEK/month (men), 35,500 SEK/month (women)
• Highest salary: 48,200 SEK/month (men), 40,000 SEK/month (women)
• Hourly wage: 239 SEK
• Gender pay gap: Women earn 87% of what men do (43 700 SEK/month for men, 38 200 SEK/month for women)
• Regional differences: Data on variations is lacking, but salary levels may vary between urban and rural areas

Education and qualifications

The path to working as an Advertising Secretary usually involves high school education with a focus on economics, administration, or media, but it is also common to supplement with post-secondary courses in marketing or communication. Practical experience in similar administrative roles is often advantageous, and many employers value good IT skills and familiarity with marketing tools. Although formal requirements vary, a combination of the right education and practical experience provides the best opportunities for employment and salary development.

• High school education: Economics, administration, or media (3 years)
• Post-secondary courses: Marketing, communication, or project management
• IT skills: Good knowledge of Office suite and administrative systems
• Internship: Experience from marketing departments or advertising agencies is advantageous
• Language skills: English and Swedish, spoken and written

Common benefits and compensations

Advertising Secretaries are often offered benefits such as wellness allowances, subsidized lunches, and flexible working hours. Some employers also provide opportunities for remote work and extra vacation weeks. Collective agreements may include insurance and pension contributions, as well as opportunities for skills development through internal or external courses. Benefits vary depending on the size of the workplace and whether it is private or public.

Competition and challenges

The competition for positions as an Advertising Secretary is considered moderate, with medium opportunities for employment according to the Swedish Public Employment Service's forecasts for marketing and sales assistants. The profession is impacted by increasing digitalization within the advertising industry, which raises requirements for technical skills and adaptability. Challenges may include tight deadlines, high work pace, and managing multiple projects simultaneously. At the same time, the role is important for ensuring structure and order in often creative environments. Over time, automation and digital tools may change the nature of the profession, but the need for skilled coordinators is expected to remain.

Tips for those wanting to become an Advertising Secretary

To succeed as an Advertising Secretary, it is beneficial to develop a strong sense of order and structure, as the work often involves handling many tasks simultaneously. An eye for detail helps to avoid mistakes in document handling and project follow-up. Being communicative and attentive facilitates collaboration with internal teams and external contacts, while flexibility is crucial when tasks change quickly. It is recommended to actively seek internships or summer jobs in advertising or marketing to build experience. Staying updated on digital tools and marketing trends provides additional competitive advantages. A positive attitude towards problem-solving and the ability to work independently are also valuable qualities in the role.

Key facts about Advertising Secretaries

• Average salary: 39 700 SEK/month
• Salary range: 34,600–48,200 SEK/month
• Education level: High school education with supplementary courses
• Work environment: Office-based, often in advertising or marketing teams
• Demand: 550 job openings nationwide within the profession

Career paths and future prospects

After three to five years as an Advertising Secretary, there are good opportunities to advance to roles such as project coordinator, marketing assistant, or even project manager within the advertising and communications industry. Many choose to further their education in marketing, digital communication, or event management to broaden their skills and increase career prospects. According to the Swedish Public Employment Service's forecast for marketing and sales assistants, the job market is expected to be balanced, with medium opportunities for employment and demand expected to remain unchanged over the next five years. This indicates that the profession is relatively stable, but competition for attractive positions can be fierce, especially in larger cities where many aspire to work in advertising.

Frequently asked questions about Advertising Secretaries

• What is the average salary of an Advertising Secretary?
  - The average salary is 39 700 SEK per month.
• What are the highest and lowest salaries for Advertising Secretaries?
  - The highest salary is 48,200 SEK and the lowest 34,600 SEK per month, depending on gender and sector.
• Are there gender differences in salary?
  - Yes, women earn on average 87% of what men do in the profession.
• What education is required to become an Advertising Secretary?
  - High school education with a focus on economics, administration, or media, along with supplementary courses, is recommended.
• What is the job market like for Advertising Secretaries?
  - There are moderate opportunities for employment and about 550 job openings nationwide within the profession.
• What personal qualities are important in this profession?
  - Attention to detail, flexibility, good communication skills, and organizational sense are very important.
• What career opportunities are available after a few years?
  - Common development paths include project coordinator, marketing assistant, or project manager.