How much does a Store manager (specialist shop), selling make

  1. Salary statistics
  2. Store manager (specialist shop), selling
Image that illustrates Store manager (specialist shop), selling

Store manager (specialist shop), selling

37 800 kr

Sales-oriented store managers and department managers in stores

34 600 - 41 000 kr / month

Women earn 101% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Store manager (specialist shop), selling

Average salary 37 800 kr
Males 37 500 kr
Females 38 000 kr
1 Likes 0 Comments 10 Vacant jobs ->

What does a retail store manager do – tasks and work environment

A retail store manager with sales responsibility leads the daily operations in a specialized store environment. Tasks include personnel management, scheduling, inventory handling, and results responsibility, but also active sales on the floor. The role involves setting sales targets, analyzing key figures, and continuously working to improve the customer experience. The work environment is often fast-paced and requires high presence among both customers and staff, where flexibility and stress management are important qualities.

Salary development over time

The salary for retail store managers with a sales focus has shown a steady and positive development over the past three years. In 2022, the average salary was 35,500 SEK, which increased to 36 800 SEK in 2023. During 2024, the average salary has risen further to 37 800 SEK, representing a total increase of approximately 6.5% over three years. The trend indicates a steady rise, driven by increased competition for competent managers and higher demands for broader leadership skills. The salary increase can also be linked to higher expectations for sales results and increased complexity in the role, especially as retail changes and digitalizes.

Retail store manager (retail), sales-based salary – comprehensive overview

  • Average salary: 37 800 SEK/month
  • Lowest salary: 34,600 SEK/month
  • Highest salary: 41,000 SEK/month
  • Hourly wage (average): 227 SEK
  • Women: 38 000 SEK/month
  • Men: 37,500 SEK/month
  • Women earn: 101% of men's salary

Education and qualifications

To work as a retail store manager, a minimum of a high school education is usually required, preferably with a focus on commerce or economics. Many employers also value experience from retail or sales, and internal training or leadership courses can be advantageous. Practical experience and social skills often weigh more than formal degrees, but post-secondary education in commerce, economics, or leadership can provide advantages when advancing in the profession.

  • High school education: e.g., Business and Administration program (3 years)
  • Post-secondary education: Courses in commerce, economics, or leadership (6–24 months)
  • Internships: Previous experience from retail or sales is highly meritorious
  • Internal training: Common in larger chains
  • Prerequisites: Social competence and leadership ability

Working as a retail store manager often means being both a leader and an inspirer for your team. Many successful managers emphasize the importance of quickly switching between strategic thinking and practical work on the store floor.

– statsskuld.se

Common benefits and compensation

Among the most common benefits for retail store managers are pension schemes, wellness allowances, and the possibility of bonuses linked to the store’s sales results. Other common compensations include employee discounts, further training, and sometimes company cars, depending on store size and employer policies.

Competition and challenges

The competition for positions as retail store manager is relatively high, especially within attractive store chains and larger cities. A clear challenge is balancing sales targets with personnel management and meeting increased demands for digital competence. The industry is also affected by changing consumer behaviors and increased e-commerce, which require flexibility and continuous skills development. Retaining and motivating staff is another central challenge, particularly in environments with many young and mobile employees.

Tips for aspiring retail store managers

To succeed as a retail store manager, it’s good to combine clear leadership with a genuine sense of service. Being communicative and attentive makes it easier to motivate the team and create a positive work environment. It’s also important to be results-oriented and willing to take responsibility for the store’s sales figures. Good organizational skills help manage scheduling and logistics, while flexibility facilitates quick adaptations to daily changes. Showing engagement for both customers and staff increases the chances of success in the role, and a willingness to constantly learn new things is appreciated by both employers and colleagues.

Key facts about retail store managers

  • Education level: High school or post-secondary courses
  • Work environment: Retail environment with high pace and customer focus
  • Work form: Full-time, often with varying hours
  • Demand: 550 job openings in Sweden right now
  • Gender distribution: Women have slightly higher average salaries than men

Career paths and future prospects

After three to five years as a retail store manager, there are good opportunities to advance to district manager, regional manager, or specialist roles within purchasing, training, or sales. Increased digitalization of retail also opens doors to roles within e-commerce and omnichannel strategy. According to the Swedish Public Employment Service, the future outlook is stable, with continued demand for competent retail managers, especially in larger cities and growing retail categories. The possibility to switch to related industries, such as wholesale or chain management, is also good.

Frequently asked questions about retail store managers, sales-based

  • What does a retail store manager earn?
    - The average salary is 37 800 SEK/month, but varies depending on experience, region, and store chain.
  • Are there gender differences in salary?
    - Yes, women earn on average 38 000 SEK/month, men 37,500 SEK/month, which means women earn approximately 101% of men's salaries.
  • What education is required to become a retail store manager?
    - A high school education with a focus on commerce is most common, but leadership courses and experience are also highly valuable.
  • What is the job market like for retail store managers?
    - Currently, there are 550 job openings in Sweden.
  • What characterizes a good retail store manager?
    - Ability to lead and motivate, good organizational skills, and a strong customer focus are central qualities.
  • What is the highest salary for a retail store manager?
    - The highest salary is 41,000 SEK/month and belongs to a woman with a high school education.
  • What are the most common benefits for retail store managers?
    - Pension schemes, wellness contributions, bonuses, and employee discounts are common benefits.

Richard Andersson

Richard Andersson - 2025-07-10 14:23:42

Occupation
Who has the highest salary?
The highest salary for a Store manager (specialist shop), selling is 41000 kr. This salary belongs to a woman working in the Privately employed officials with a upper secondary education, maximum 2 years. The highest salary for a man in this profession is 37500 kr.
Who has the lowest salary?
The lowest salary for a Store manager (specialist shop), selling is 34600 kr. This salary belongs to a woman also working in the Privately employed officials. The lowest salary for a man in this profession is 37500 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32000 kr 32700 kr
25-34 91% 38100 kr 39300 kr
35-44 93% 35800 kr 36100 kr
45-54 89% 36400 kr 36800 kr
55-64 37600 kr 0 kr
Snitt 101% 37000 kr 37800 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
Register an account before you can comment

To write a comment you need to create an account.

Default Avatar

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Store manager (specialist shop), selling has the SSYK code 5221, which we use to match against the SCB database to obtain the latest salary statistics.

Search salary statistics for occupation
8000 kr
<-|->
90000 kr
Vacant jobs
Show more
Similar occupations
Latest posts
  • Public Opinion - Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Public Opinion

    Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Wed, 19 Nov 2025 - 08:35
  • National Debt - The National Debt – Level, Development, and Significance for Sweden

    National Debt

    The National Debt – Level, Development, and Significance for Sweden

    Wed, 8 Oct 2025 - 08:00
Salary, Taxes, and Fees
Net salary 31 377
Net salary
31 377
Taxes
11 738
Fees
12 129

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

Swedish Church Member

* Updated with 2025 taxes

Explore more topics