What does a retail store manager earn?

The average salary is 37,800 SEK/month, but varies depending on experience, region, and store chain.

Are there gender differences in salary?

Yes, women earn on average 38,000 SEK/month, men 37,500 SEK/month, which means women earn approximately 101% of men's salaries.

What education is required to become a retail store manager?

A high school education with a focus on commerce is most common, but leadership courses and experience are also highly valuable.

What is the job market like for retail store managers?

Currently, there are 550 job openings in this profession in Sweden.

What characterizes a good retail store manager?

Ability to lead and motivate, strong organizational skills, and a strong customer focus are key qualities.

What is the highest salary for a retail store manager?

The highest salary is 41,000 SEK/month and belongs to a woman with a high school education.

What are the most common benefits for retail store managers?

Pension schemes, wellness contributions, bonuses, and employee discounts are common benefits.

Store manager (specialist shop), selling salary

39 500 SEK

Sales-oriented store managers and department managers in stores

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

36 700 - 43 000 SEK / month

Women earn 94% of what men do.

Försäljning & inköp

Average salary 39 500 SEK/month Monthly gross salary

Salary range 36 700 - 43 000 SEK Latest available range Data year 2025 Latest published dataset

Jump to

Salary trend About the role What does a retail store manager do – tasks and work environment Salary development over time Retail store manager (retail), sales-based salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Store manager (specialist shop), selling

1 Likes 0 Comments 92 Vacant jobs ->

What does a retail store manager do – tasks and work environment

A retail store manager with sales responsibility leads the daily operations in a specialized store environment. Tasks include personnel management, scheduling, inventory handling, and results responsibility, but also active sales on the floor. The role involves setting sales targets, analyzing key figures, and continuously working to improve the customer experience. The work environment is often fast-paced and requires high presence among both customers and staff, where flexibility and stress management are important qualities.

Salary development over time

The salary for retail store managers with a sales focus has shown a steady and positive development over the past three years. In 2022, the average salary was 35,500 SEK, which increased to 37 800 SEK in 2023. During 2024, the average salary has risen further to 39 500 SEK, representing a total increase of approximately 6.5% over three years. The trend indicates a steady rise, driven by increased competition for competent managers and higher demands for broader leadership skills. The salary increase can also be linked to higher expectations for sales results and increased complexity in the role, especially as retail changes and digitalizes.

Retail store manager (retail), sales-based salary – comprehensive overview

Average salary: 39 500 SEK/month
Lowest salary: 34,600 SEK/month
Highest salary: 41,000 SEK/month
Hourly wage (average): 227 SEK
Women: 38 500 SEK/month
Men: 37,500 SEK/month
Women earn: 94% of men's salary

Education and qualifications

To work as a retail store manager, a minimum of a high school education is usually required, preferably with a focus on commerce or economics. Many employers also value experience from retail or sales, and internal training or leadership courses can be advantageous. Practical experience and social skills often weigh more than formal degrees, but post-secondary education in commerce, economics, or leadership can provide advantages when advancing in the profession.

High school education: e.g., Business and Administration program (3 years)
Post-secondary education: Courses in commerce, economics, or leadership (6–24 months)
Internships: Previous experience from retail or sales is highly meritorious
Internal training: Common in larger chains
Prerequisites: Social competence and leadership ability

Working as a retail store manager often means being both a leader and an inspirer for your team. Many successful managers emphasize the importance of quickly switching between strategic thinking and practical work on the store floor.

– statsskuld.se

Common benefits and compensation

Among the most common benefits for retail store managers are pension schemes, wellness allowances, and the possibility of bonuses linked to the store’s sales results. Other common compensations include employee discounts, further training, and sometimes company cars, depending on store size and employer policies.

Competition and challenges

The competition for positions as retail store manager is relatively high, especially within attractive store chains and larger cities. A clear challenge is balancing sales targets with personnel management and meeting increased demands for digital competence. The industry is also affected by changing consumer behaviors and increased e-commerce, which require flexibility and continuous skills development. Retaining and motivating staff is another central challenge, particularly in environments with many young and mobile employees.

Tips for aspiring retail store managers

To succeed as a retail store manager, it’s good to combine clear leadership with a genuine sense of service. Being communicative and attentive makes it easier to motivate the team and create a positive work environment. It’s also important to be results-oriented and willing to take responsibility for the store’s sales figures. Good organizational skills help manage scheduling and logistics, while flexibility facilitates quick adaptations to daily changes. Showing engagement for both customers and staff increases the chances of success in the role, and a willingness to constantly learn new things is appreciated by both employers and colleagues.

Key facts about retail store managers

Education level: High school or post-secondary courses
Work environment: Retail environment with high pace and customer focus
Work form: Full-time, often with varying hours
Demand: 550 job openings in Sweden right now
Gender distribution: Women have slightly higher average salaries than men

Career paths and future prospects

After three to five years as a retail store manager, there are good opportunities to advance to district manager, regional manager, or specialist roles within purchasing, training, or sales. Increased digitalization of retail also opens doors to roles within e-commerce and omnichannel strategy. According to the Swedish Public Employment Service, the future outlook is stable, with continued demand for competent retail managers, especially in larger cities and growing retail categories. The possibility to switch to related industries, such as wholesale or chain management, is also good.

Frequently asked questions about retail store managers, sales-based

What does a retail store manager earn?
- The average salary is 39 500 SEK/month, but varies depending on experience, region, and store chain.
Are there gender differences in salary?
- Yes, women earn on average 38 500 SEK/month, men 37,500 SEK/month, which means women earn approximately 94% of men's salaries.
What education is required to become a retail store manager?
- A high school education with a focus on commerce is most common, but leadership courses and experience are also highly valuable.
What is the job market like for retail store managers?
- Currently, there are 550 job openings in Sweden.
What characterizes a good retail store manager?
- Ability to lead and motivate, good organizational skills, and a strong customer focus are central qualities.
What is the highest salary for a retail store manager?
- The highest salary is 41,000 SEK/month and belongs to a woman with a high school education.
What are the most common benefits for retail store managers?
- Pension schemes, wellness contributions, bonuses, and employee discounts are common benefits.

Richard Andersson - 2025-07-10 14:23:42

Occupation

Salary distributed by age and sector

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36500 kr	39100 kr
35-44	93%	37400 kr	38000 kr
45-54	81%	40800 kr	41800 kr
55-64	90%	39200 kr	40800 kr
Snitt	94%	38200 kr	39500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
25-34	110%	35600 kr	36500 kr
35-44	93%	39200 kr	39600 kr
45-54	81%	45100 kr	46400 kr
55-64	90%	43100 kr	43900 kr
Snitt	94%	40300 kr	41100 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		33000 kr	34100 kr
25-34	110%	36800 kr	40200 kr
35-44	93%	36000 kr	36700 kr
45-54	81%	36900 kr	37700 kr
55-64	90%	37800 kr	39700 kr
Snitt	94%	36800 kr	38500 kr

* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.

Salary per sector

Salary based on education

Register an account before you can comment

To write a comment you need to create an account.

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Store manager (specialist shop), selling has the SSYK code 5221, which we use to match against the SCB database to obtain the latest salary statistics.