Sales assistant

What does a sales assistant do? – tasks and work environment

A sales assistant supports salespeople and sales departments in their daily work. Typical tasks include receiving customer orders, managing order administration, following up on deliveries, and providing information to both customers and colleagues. The role can also include preparing quotes, simple marketing efforts, and contact with suppliers. The work environment is usually office-based but may also occur in retail stores, warehouses, or field sales depending on the company's operations. The pace varies but is often high, especially before campaigns, seasonal changes, or major deliveries.

Salary development over time

The salary of a sales assistant has steadily increased in recent years. In 2022, the average salary was 37,400 SEK per month, which increased to 38 500 SEK in 2023. In the latest year, 2024, the average salary continued upward to 39 700 SEK, representing a total increase of approximately 6.1% over three years. This positive trend is linked to increased demand for qualified administrative staff in sales, as well as a greater focus on digitalized workflows where sales assistants often take on expanded responsibilities. Market changes have also led companies to value experience and flexibility more, positively affecting salary levels.

Sales assistant salary – comprehensive overview

• Average salary: 39 700 SEK/month
• Lowest salary: 34,600 SEK/month (male), 35,500 SEK/month (female)
• Highest salary: 48,200 SEK/month (male), 40,000 SEK/month (female)
• Hourly wage: 239 SEK
• Gender differences: Women earn 87% of what men do (men: 43 700 SEK, women: 38 200 SEK)
• Regional differences: Salary levels vary depending on location and labor market, but detailed figures are not available

Education and qualifications

The path to becoming a sales assistant is often flexible and accessible to many. Usually, a high school education with a focus on commerce, economics, or administration is required. Additional merit is gained from experience in customer service, sales, or relevant internships. Many employers also appreciate shorter vocational training, certifications, or internal trainee programs to quickly enter the role.

• High school education: Business and administration program (3 years)
• Vocational training: For example, sales or marketing assistant, 1–2 years
• Certifications/courses: In sales, customer service, or business systems
• Internship: Common during education and often advantageous for employment
• Prerequisites: Good computer skills and communication ability are highly valued

Common benefits and compensations

Common benefits for sales assistants include wellness allowances, occupational pension, flexible working hours, and opportunities for bonuses or commissions based on performance. Many also offer skills development and internal training to strengthen the role. Other appreciated benefits may include subsidized lunches, staff discounts, and access to occupational health services.

Competition and challenges

The labor market for sales assistants is characterized by a balance between supply and demand. According to the latest forecast from the Swedish Public Employment Service, job opportunities are expected to be moderate with demand remaining unchanged over the next five years. Competition may be higher in metropolitan areas where many seek the same positions, while smaller towns sometimes have fewer openings. The profession requires flexibility and adaptability, especially as tasks evolve with digitalization and new working methods. Staying updated on new systems, processes, and customer requirements is crucial for success and standing out in the competition.

Tips for those who want to become a sales assistant

To succeed as a sales assistant, it is good to combine accuracy with strong customer service skills and an ability to work systematically. Being communicative and attentive facilitates contact with both customers and colleagues, often leading to smoother collaboration. Patience and stress resilience are important, especially during busy periods or rapid changes. Showing initiative and being solution-oriented often earns trust to handle more advanced tasks. Flexibility and quick adaptation to new routines and systems are also key to thriving and developing in the role. Building good relationships and being open to feedback help grow professionally and create long-term opportunities. Lastly, a positive attitude is appreciated, contributing to a pleasant work environment and strong team spirit.

Key facts about Sales Assistant

• Salary range: 34,600–48,200 SEK/month
• Average salary: 39 700 SEK/month
• Gender differences: Women earn 87% of what men do
• Educational requirements: High school education, often complemented with courses or internships
• Work environment: Office-based, sometimes retail or warehouse, often high-paced

Career paths and future prospects

After three to five years as a sales assistant, there are often opportunities to advance to roles such as salesperson, account manager, marketing coordinator, or team leader. Many also choose to further their education in sales, marketing, or economics to broaden their career options. The Swedish Public Employment Service's forecast shows that demand for marketing and sales assistants is expected to remain unchanged over the coming five years, maintaining a balance between supply and demand. With over 550 job openings nationwide, good opportunities exist, especially for those with the right education and experience. Digital skills and the ability to work with modern business systems further increase chances.

Frequently asked questions about Sales Assistant

• What does a Sales Assistant earn?
  - A sales assistant has an average salary of 39 700 SEK per month, but the salary varies between 34,600 and 48,200 SEK depending on experience, region, and gender.
• What education is required to become a sales assistant?
  - High school education in commerce, administration, or economics is most common, often combined with shorter vocational training or internships.
• Are there gender differences in salary?
  - Yes, men earn an average of 43 700 SEK while women earn 38 200 SEK, which means women earn approximately 87% of men's salaries.
• What are the future prospects for sales assistants?
  - The forecast indicates that demand for sales assistants will remain unchanged over the next five years, according to the Swedish Public Employment Service.
• What tasks does a sales assistant perform?
  - Tasks include order handling, customer contact, administration, preparing quotes, and supporting sales and marketing teams.
• What personal qualities are important?
  - Customer service orientation, accuracy, flexibility, and good communication skills are key to success in the profession.
• How many job openings are there for sales assistants?
  - There are approximately 550 job openings in this profession in Sweden.