What does a Model earn?

A model has an average salary of 32,300 SEK per month in Sweden.

Are there salary differences between women and men?

Yes, women earn an average of 33,800 SEK while men earn 29,800 SEK per month.

Is education required to become a model?

No, formal education is not required, but courses and internships can be helpful.

What is the job market like for models?

There are approximately 550 available jobs within the profession, but competition is high.

What are the most common work environments for models?

Photo studios, event venues, and outdoor locations are the most common workplaces.

What is the highest salary for a model?

The highest salary is 33,800 SEK, which applies to a woman working as a private sector employee.

What does working as a project-based model entail?

It involves working on a project basis with varying assignments and employers.

Model salary

33 900 SEK

Event salespeople and store demonstrators etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

31 600 - 35 500 SEK / month

Women earn 109% of what men do.

Försäljning & inköp

Average salary 33 900 SEK/month Monthly gross salary

Salary range 31 600 - 35 500 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a model do? – Tasks and work environment Salary development over time Model salary – complete overview Open jobs Related occupations About the data

Salary progression Model

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What does a model do? – Tasks and work environment

A model works to present and promote products, clothing, or services by participating in photoshoots, fashion shows, and advertising campaigns. Job tasks vary depending on the nature of the assignment and can include everything from posing in front of the camera to walking the runway or appearing in commercials. The work often takes place in creative environments such as photo studios, event venues, or outdoor locations. Flexibility and adaptability are important qualities, as the work environment can change quickly, and working days are often irregular and sometimes long.

Salary development over time

The salary for models has shown steady growth over the past three years. In 2022, the average salary was 30,600 SEK per month, increasing to 32 300 in 2023 and further to 33 900 in 2024. This represents a total salary increase of approximately 5.6% during the period. The development reflects an increased demand for models as marketing and brand building become increasingly important for companies in fashion, advertising, and event industries. Salary differences between genders are evident in the statistics, with women earning more on average than men in the profession. The overall trend indicates that competition for assignments remains high, keeping salaries stable but with some upward movement for sought-after profiles.

Model salary – complete overview

Average salary: 33 900 SEK/month
Lowest salary: 29,800 SEK/month
Highest salary: 33,800 SEK/month
Hourly wage (average): 194 SEK
Women: 33,800 SEK/month
Men: 29,800 SEK/month
Women earn: 109% of what men do

Education and qualifications

No formal education is required to work as a model, but many start their careers by taking model courses or workshops to learn the basics of posing, walking techniques, and movement in front of the camera. Practical experience is essential, and most build a portfolio through collaborations with photographers and agencies. Some employers may have specific height or appearance requirements depending on the type of assignment, but there is also a growing demand for models with diverse backgrounds and looks.

Model courses: 1–12 weeks, often in the evenings or on weekends
Internships/portfolio work: Collaborations with photographers and agencies
No formal prerequisites: Personal drive and commitment are important
Online courses: Available for self-study in catwalk, posing, and presence
Tip: Building a network and a strong portfolio increases chances of getting assignments

Many models get the opportunity to travel and work internationally, gaining unique experiences and meeting different cultures. This can also mean the possibility to build a global network and work for well-known brands. The combination of creativity and travel makes the profession attractive to many.

– statsskuld.se

Common benefits and compensation

In addition to the base salary, models often have access to benefits such as travel allowances, per diems, and sometimes clothing or products from the brands they represent. Some clients also offer compensation for preparatory work, such as fittings and casting. Flexible working hours and the possibility of remote work are also common in the industry.

Competition and challenges

The modeling profession is highly competitive, with the number of applicants often exceeding available assignments. High standards are set for appearance, flexibility, and the ability to adapt to different work environments. To succeed, it is necessary to continuously maintain and develop one's portfolio and actively network within the industry. Irregular hours and uncertainty about future assignments are common challenges. Additionally, the work can be mentally demanding due to the industry's high standards regarding performance and appearance.

Tips for aspiring models

To succeed as a model, it is good to be confident and have a strong personal presence, as these qualities often determine which assignments are offered. Being persistent and goal-oriented is important to handle rejection and continue building a portfolio, while flexibility is needed to adapt to various tasks and environments. Networking with photographers, agencies, and other industry players increases chances of more and higher-quality assignments. It is also valuable to invest time in practicing posing and catwalk techniques, which can improve work quality and open doors to international opportunities. Creativity and the ability to interpret different themes or brands make a big difference in photoshoots and shows. Finally, it is important to care for one's physical and mental well-being, as the profession can be demanding and energy-consuming.

Key facts about Models

Education level: No formal education required
Work environment: Photo studios, event venues, and outdoor locations
Work form: Often project- and assignment-based
Demand: Approximately 550 available jobs within the profession
Gender distribution: Women have a higher average salary than men

Career paths and future prospects

After three to five years in the profession, a model can develop into a senior model, join an agency, or specialize in niche areas such as advertising, fashion shows, or product modeling. Some progress to roles such as model coach, booker, or start their own business in the industry. The employment agency's forecasts indicate continued competition for assignments, but there is stable demand with around 550 available jobs in the profession. The increasing diversity and demand for different types of models are expected to contribute to broader career opportunities in the future.

Common questions about Models

What does a Model earn?
- A model has an average salary of 33 900 SEK per month in Sweden.
Are there salary differences between women and men?
- Yes, women earn an average of 33,800 SEK while men earn 29,800 SEK per month.
Is education required to become a model?
- No, formal education is not required, but courses and internships can be helpful.
What is the job market like for models?
- There are approximately 550 available jobs within the profession, but competition is high.
What are the most common work environments for models?
- Photo studios, event venues, and outdoor locations are the most common workplaces.
What is the highest salary for a model?
- The highest salary is 33,800 SEK, which applies to a woman working as a private sector employee.
What does working as a project-based model mean?
- It involves working on a project basis with varying assignments and employers.

Richard Andersson - 2025-07-13 01:45:44

Occupation

Salary distributed by age and sector

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
18-24		27100 kr	28400 kr
25-34		32400 kr	33900 kr
45-54		33800 kr	35700 kr
55-64		32200 kr	34200 kr
Snitt	109%	32300 kr	33900 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
Snitt	109%	30800 kr	31800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

Age	Women's salary as a percentage of men's	Base salary	Monthly salary
55-64		32500 kr	34700 kr
Snitt	109%	32900 kr	34800 kr

* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.

Salary per sector

Salary based on education

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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Model has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.

Model salary

Model salary

Salary progression Model

What does a model do? – Tasks and work environment

Salary development over time

Model salary – complete overview

Education and qualifications

Common benefits and compensation

Competition and challenges

Tips for aspiring models

Key facts about Models

Career paths and future prospects

Common questions about Models

Salary distributed by age and sector

About the data

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