- Salary statistics
- Model salary
Model salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
31 600 - 35 500 SEK / month
Women earn 109% of what men do.
Försäljning & inköp
Related tools
Salary progression Model
What does a model do? – Tasks and work environment
A model works to present and promote products, clothing, or services by participating in photoshoots, fashion shows, and advertising campaigns. Job tasks vary depending on the nature of the assignment and can include everything from posing in front of the camera to walking the runway or appearing in commercials. The work often takes place in creative environments such as photo studios, event venues, or outdoor locations. Flexibility and adaptability are important qualities, as the work environment can change quickly, and working days are often irregular and sometimes long.
Salary development over time
The salary for models has shown steady growth over the past three years. In 2022, the average salary was 30,600 SEK per month, increasing to 32 300 in 2023 and further to 33 900 in 2024. This represents a total salary increase of approximately 5.6% during the period. The development reflects an increased demand for models as marketing and brand building become increasingly important for companies in fashion, advertising, and event industries. Salary differences between genders are evident in the statistics, with women earning more on average than men in the profession. The overall trend indicates that competition for assignments remains high, keeping salaries stable but with some upward movement for sought-after profiles.
Model salary – complete overview
- Average salary: 33 900 SEK/month
- Lowest salary: 29,800 SEK/month
- Highest salary: 33,800 SEK/month
- Hourly wage (average): 194 SEK
- Women: 33,800 SEK/month
- Men: 29,800 SEK/month
- Women earn: 109% of what men do
Education and qualifications
No formal education is required to work as a model, but many start their careers by taking model courses or workshops to learn the basics of posing, walking techniques, and movement in front of the camera. Practical experience is essential, and most build a portfolio through collaborations with photographers and agencies. Some employers may have specific height or appearance requirements depending on the type of assignment, but there is also a growing demand for models with diverse backgrounds and looks.
- Model courses: 1–12 weeks, often in the evenings or on weekends
- Internships/portfolio work: Collaborations with photographers and agencies
- No formal prerequisites: Personal drive and commitment are important
- Online courses: Available for self-study in catwalk, posing, and presence
- Tip: Building a network and a strong portfolio increases chances of getting assignments
Many models get the opportunity to travel and work internationally, gaining unique experiences and meeting different cultures. This can also mean the possibility to build a global network and work for well-known brands. The combination of creativity and travel makes the profession attractive to many.
Common benefits and compensation
In addition to the base salary, models often have access to benefits such as travel allowances, per diems, and sometimes clothing or products from the brands they represent. Some clients also offer compensation for preparatory work, such as fittings and casting. Flexible working hours and the possibility of remote work are also common in the industry.
Competition and challenges
The modeling profession is highly competitive, with the number of applicants often exceeding available assignments. High standards are set for appearance, flexibility, and the ability to adapt to different work environments. To succeed, it is necessary to continuously maintain and develop one's portfolio and actively network within the industry. Irregular hours and uncertainty about future assignments are common challenges. Additionally, the work can be mentally demanding due to the industry's high standards regarding performance and appearance.
Tips for aspiring models
To succeed as a model, it is good to be confident and have a strong personal presence, as these qualities often determine which assignments are offered. Being persistent and goal-oriented is important to handle rejection and continue building a portfolio, while flexibility is needed to adapt to various tasks and environments. Networking with photographers, agencies, and other industry players increases chances of more and higher-quality assignments. It is also valuable to invest time in practicing posing and catwalk techniques, which can improve work quality and open doors to international opportunities. Creativity and the ability to interpret different themes or brands make a big difference in photoshoots and shows. Finally, it is important to care for one's physical and mental well-being, as the profession can be demanding and energy-consuming.
Key facts about Models
- Education level: No formal education required
- Work environment: Photo studios, event venues, and outdoor locations
- Work form: Often project- and assignment-based
- Demand: Approximately 550 available jobs within the profession
- Gender distribution: Women have a higher average salary than men
Career paths and future prospects
After three to five years in the profession, a model can develop into a senior model, join an agency, or specialize in niche areas such as advertising, fashion shows, or product modeling. Some progress to roles such as model coach, booker, or start their own business in the industry. The employment agency's forecasts indicate continued competition for assignments, but there is stable demand with around 550 available jobs in the profession. The increasing diversity and demand for different types of models are expected to contribute to broader career opportunities in the future.
Common questions about Models
- What does a Model earn?
- A model has an average salary of 33 900 SEK per month in Sweden. - Are there salary differences between women and men?
- Yes, women earn an average of 33,800 SEK while men earn 29,800 SEK per month. - Is education required to become a model?
- No, formal education is not required, but courses and internships can be helpful. - What is the job market like for models?
- There are approximately 550 available jobs within the profession, but competition is high. - What are the most common work environments for models?
- Photo studios, event venues, and outdoor locations are the most common workplaces. - What is the highest salary for a model?
- The highest salary is 33,800 SEK, which applies to a woman working as a private sector employee. - What does working as a project-based model mean?
- It involves working on a project basis with varying assignments and employers.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 27100 kr | 28400 kr | |
| 25-34 | 32400 kr | 33900 kr | |
| 45-54 | 33800 kr | 35700 kr | |
| 55-64 | 32200 kr | 34200 kr | |
| Snitt | 109% | 32300 kr | 33900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 27100 kr | 28400 kr | |
| 25-34 | 32400 kr | 33900 kr | |
| 45-54 | 33800 kr | 35700 kr | |
| 55-64 | 32200 kr | 34200 kr | |
| Snitt | 109% | 32300 kr | 33900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 27100 kr | 28400 kr | |
| 25-34 | 32400 kr | 33900 kr | |
| 45-54 | 33800 kr | 35700 kr | |
| 55-64 | 32200 kr | 34200 kr | |
| Snitt | 109% | 32300 kr | 33900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 109% | 30800 kr | 31800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 109% | 30800 kr | 31800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 109% | 30800 kr | 31800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 32500 kr | 34700 kr | |
| Snitt | 109% | 32900 kr | 34800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 32500 kr | 34700 kr | |
| Snitt | 109% | 32900 kr | 34800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 32500 kr | 34700 kr | |
| Snitt | 109% | 32900 kr | 34800 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Model has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.
-
Join Us as an Events Sales Rep at Killnoise
Event salespeople and store demonstrators etc.
Fri, 10 Jul 2026 - 21:57 -
Sales Representative at MH Enterprises in Stockholm – Start Your Career with Top Brands
Event salespeople and store demonstrators etc.
Fri, 10 Jul 2026 - 21:57 -
Join KILLNOISE – Event Sales Representative for Festivals and Events
Event salespeople and store demonstrators etc.
Fri, 10 Jul 2026 - 21:56 -
Now Hiring: Events Sales Rep at KILLNOISE
Event salespeople and store demonstrators etc.
Fri, 10 Jul 2026 - 21:48 -
Event Sales Representative – KILLNOISE
Event salespeople and store demonstrators etc.
Fri, 10 Jul 2026 - 21:43
Compare salary, work tasks and job outlook in adjacent occupations to find roles with similar skills or pay levels.
-
Average salary: 53 200 SEK/month • Försäljning & inköp
Corporate salespeople
Compare with Model
Fri, 10 Jul 2026 - 01:51 -
Insurance Broker Assistant salary
Average salary: 40 900 SEK/month • Försäljning & inköp
Marketing and sales assistants
Compare with Model
Thu, 9 Jul 2026 - 17:42 -
Cashier, bank, post office salary
Average salary: 47 400 SEK/month • Försäljning & inköp
Bank officials
Compare with Model
Mon, 6 Jul 2026 - 14:19 -
Store salesman, Systembolaget salary
Average salary: 33 800 SEK/month • Försäljning & inköp
Store salespersons, groceries
Compare with Model
Sat, 11 Jul 2026 - 00:48 -
Salesman, travel agency salary
Average salary: 36 800 SEK/month • Försäljning & inköp
Travel agents and traffic assistants etc.
Compare with Model
Thu, 9 Jul 2026 - 21:58 -
Average salary: 34 700 SEK/month • Försäljning & inköp
Renters
Compare with Model
Thu, 9 Jul 2026 - 22:20
