Advertising project manager

What does a Reklamprojektledare do? – Tasks and work environment

A Reklamprojektledare is responsible for planning, coordinating, and managing advertising campaigns from idea to delivery. The role involves close contact with both internal creative teams and external clients, where project goals, budgets, and deadlines are continuously monitored. The work environment is often fast-paced and requires the ability to quickly prioritize and solve problems that arise during the campaign. Many Reklamprojektledare work at advertising agencies or in-house departments within larger companies, where the workday is characterized by meetings, check-ins, and collaboration across disciplines.

Salary development over time

Over the past three years, the salary for Reklamprojektledare has shown a steady upward trend. In 2022, the average salary was 50,400 SEK, which increased to 51 600 SEK in 2023 and reached 54 500 SEK in 2024. This represents a total salary increase of approximately 8.1% during the period. This development can be linked to increased demand for project management skills within marketing, where digitalization and more specialized campaigns have led to greater need for coordination. Reklamprojektledare with broad experience and updated digital skills have been particularly attractive on the job market, contributing to continued upward pressure on salaries. The trend also shows that employers value the ability to manage complex projects and quickly adapt to changing requirements.

Reklamprojektledare salary – comprehensive overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education less than 3 years)
• Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
• Hourly wage (average): 328 SEK
• Gender differences: Men earn 58 500 SEK, women earn 51 800 SEK (88 % of men's salary)
• Regional differences: Data varies depending on labor market demand and city location

Education and qualifications

The path to becoming a Reklamprojektledare often involves post-secondary education in marketing, communication, or project management. Practical experience from the advertising industry and good knowledge of digital tools are strong merits. Many employers also value certifications in project management methods and experience leading creative teams.

• Bachelor's degree in marketing, communication, or similar (3 years)
• Certifications in project management, e.g., PMP or PRINCE2
• Internships or trainee positions at advertising agencies or marketing departments
• Courses in digital marketing and campaign management
• Prerequisites vary, but experience in coordination and leadership is often desirable

Common benefits and compensations

Reklamprojektledare are often offered benefits such as wellness allowances, flexible working hours, and remote work opportunities. Occupational pension, bonus programs tied to project results, and skills development are also common. In some cases, insurances and subsidized lunches are part of the employment package.

Competition and challenges

The profession of Reklamprojektledare is characterized by high competition, especially for attractive positions at larger agencies and in metropolitan areas. At the same time, there is a continuous need for new project managers, as many leave the industry for other roles within marketing or related fields. The challenges often involve managing parallel projects, tight deadlines, and high demands from both clients and creative teams. Success requires ongoing skills development and the ability to quickly adapt to new digital tools and changing market conditions. The industry is dynamic, which means workload can vary significantly during different periods.

Tips for those wanting to become Reklamprojektledare

To succeed as a Reklamprojektledare, it is good to combine strong organizational skills with a genuine interest in communication and marketing. Gaining experience through internships or project work provides valuable insights into the industry’s working methods and makes it easier to handle stressful situations. The ability to be attentive and clear in communication facilitates collaboration with both creatives and clients, while thoroughness helps keep within budget and deadlines. Curiosity and willingness to learn new digital tools are a big advantage, as is taking initiative and driving projects toward set goals. A positive attitude and good teamwork skills make everyday work smoother and increase chances of success in the profession.

Key facts about Reklamprojektledare

• Salary range: 48,700–78,400 SEK/month
• Educational level: Bachelor's degree in marketing or communication
• Work environment: Fast-paced and project-based, often at agencies or in-house
• Gender differences: Women earn 88 % of men's salaries
• Number of job vacancies: 550 in the profession

Career paths and future prospects

After three to five years of experience as a Reklamprojektledare, opportunities open up to advance to senior project manager, client manager, or agency director. Some choose to specialize in digital strategy, brand development, or switch to related roles such as marketing manager. According to the Swedish Public Employment Service’s forecast, job opportunities within the profession are large, and demand is expected to remain unchanged over the next five years. At the same time, competition for attractive positions can be fierce, especially in big cities. Many leave the profession for new roles, creating a continuous need for new Reklamprojektledare in the job market.

Frequently asked questions about Reklamprojektledare

• What does a Reklamprojektledare earn?
  - The average salary for a Reklamprojektledare is 54 500 SEK per month.
• What does the salary range look like for Reklamprojektledare?
  - Salaries vary between 48,700 SEK and 78,400 SEK per month depending on experience, education, and sector.
• Are there differences between men's and women's salaries?
  - Yes, women earn on average 88 % of men's salaries within the profession.
• What education is required to become a Reklamprojektledare?
  - A bachelor's degree in marketing, communication, or similar is recommended.
• What are the future prospects for Reklamprojektledare?
  - Job opportunities are considered ample, and demand is expected to remain unchanged in the coming years.
• What benefits are common for Reklamprojektledare?
  - Common benefits include wellness allowances, flexible working hours, occupational pension, and remote work options.
• What career paths are available after a few years in the profession?
  - After a few years, one can advance to senior project manager, agency director, or specialize in digital strategy.