How much does a Photo model make

  1. Salary statistics
  2. Photo model
Image that illustrates Photo model

Photo model

32 300 kr

Event salespeople and store demonstrators etc.

29 800 - 33 800 kr / month

Women earn 113% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Photo model

Average salary 32 300 kr
Males 29 800 kr
Females 33 800 kr
1 Likes 0 Comments 447 Vacant jobs ->

What does a fashion model do? – Tasks and work environment

A fashion model primarily works by posing for photoshoots used in advertising, fashion campaigns, catalogs, magazines, and digital media. The tasks can vary greatly depending on the type of assignment but often involve interpreting and conveying different themes, styles, or emotions in front of the camera. Fashion models work closely with photographers, stylists, makeup artists, and art directors to achieve the desired result. The work environment varies between photo studios, outdoor locations, and sometimes travel to different places, requiring flexibility and adaptability. Irregular working hours and periods of intense work are common in the profession.

Salary development over time

Over the past three years, the average monthly salary for fashion models has increased steadily. In 2022, the average salary was 30,600 SEK, followed by an increase to 31 500 SEK in 2023. In 2024, the average salary has reached 32 300 SEK, representing a total increase of approximately 5.6% during the period. This positive trend can partly be explained by increased demand for diversity and new profiles in advertising and fashion, as well as a general appreciation of creative roles. The salary differences between genders are noticeable, with women earning more on average than men. The relatively stable salary development also indicates high competition for the most attractive assignments and that employers are willing to pay more for experienced or highly sought-after models.

Many fashion models work alongside other creative professions, such as stylists, makeup artists, or social media influencers. Combining multiple roles increases the chances of securing continuous assignments and developing within the fashion and advertising industry.

– statsskuld.se

Fashion model salary – complete overview

  • Average salary: 32 300 SEK/month
  • Lowest salary: 29,800 SEK/month
  • Highest salary: 33,800 SEK/month
  • Hourly rate: 194 SEK
  • Women: 33,800 SEK/month
  • Men: 29,800 SEK/month
  • Women earn: 113% of what men do

Education and qualifications

There are no formal educational requirements to work as a fashion model, but many choose to attend courses or workshops to improve their skills in front of the camera. The industry values experience, a professional attitude, and a strong portfolio. Qualities such as flexibility, patience, and the ability to collaborate with different professionals are essential.

  • Modeling technique courses: 1–3 months, often evening classes or online
  • Workshops in posing and runway: Short, intensive training sessions
  • Internships and traineeships: Opportunities to assist established models or photographers
  • Portfolio: Self-initiated efforts to build a strong portfolio book
  • Prerequisites: Often none, but some agencies have height and age requirements

Common benefits and compensations

Fashion models are often offered various benefits depending on the client and type of employment. This can include travel allowances, free access to makeup and styling on site, and the possibility to keep clothes or products used during photoshoots. Longer contracts may also include pension contributions and health insurance, especially if the model is employed by larger agencies or companies.

Competition and challenges

Working as a fashion model is highly competitive, with many applicants for each assignment and high demands on appearance, personality, and professionalism. The industry evolves quickly, and trends can emerge in a short time, requiring constant adaptation. Uncertainty about workload and income is a challenge, as is handling rejection and criticism. Many models therefore combine the profession with other employment to achieve a more stable economy. Building a personal brand and network is crucial for success and long-term opportunities.

Tips for aspiring fashion models

To succeed as a fashion model, it’s important to combine self-confidence with an open attitude and willingness to learn. Endurance and patience during long workdays are vital, as is the ability to direct and collaborate with different professionals. Those who are flexible and can adapt to various themes and environments have a better chance of getting recurring assignments. A professional demeanor and punctuality build trust with employers and agencies. Having an eye for details and understanding what the client wants increases the chances of standing out. Investing time in building and updating a portfolio demonstrates commitment and development willingness. Finally, taking care of your health and staying updated on trends and industry requirements is essential.

Key facts about fashion modeling

  • Education level: Often no formal requirements, but courses and workshops are common
  • Work environment: Photo studio, outdoor locations, travel
  • Typical employment type: Assignments or project-based
  • Demand: About 550 available jobs in the profession
  • Special skills: Posing, improvisation, teamwork

Career paths and future prospects

After 3–5 years in the profession, many fashion models have built a broader network and can take on more advanced and well-paid assignments, such as international campaigns or collaborations with major brands. Some choose to further educate themselves in fashion, styling, or photography, while others move into roles as agents, bookers, or coaches within the modeling industry. According to the Swedish Public Employment Service, demand remains relatively stable, with approximately 550 available jobs in the profession. The industry’s development is influenced by digitalization and increased use of social media, which offers more opportunities for new profiles to break through. At the same time, competition remains high, especially for the most attractive roles.

Frequently asked questions about fashion modeling

  • What does a fashion model earn?
    - A fashion model has an average salary of 32 300 SEK per month, but the salary varies depending on experience and assignments.
  • How does one become a fashion model?
    - There are no formal requirements, but courses and a strong portfolio increase the chances of getting assignments.
  • Are there differences between men and women?
    - Yes, women earn an average of 33,800 SEK, while men earn 29,800 SEK per month.
  • What is the job market like for fashion models?
    - There are approximately 550 available jobs in the profession, but competition is fierce.
  • What qualities are important for a fashion model?
    - Self-confidence, flexibility, teamwork skills, and patience are crucial qualities in the profession.
  • What is a typical hourly rate for fashion models?
    - A common hourly rate is 194 SEK.

Richard Andersson

Richard Andersson - 2025-07-11 02:23:35

Occupation
Who has the highest salary?
The highest salary for a Photo model is 33800 kr. This salary belongs to a woman working in the Privately employed officials with a unspecified education. The highest salary for a man in this profession is 29800 kr.
Who has the lowest salary?
The lowest salary for a Photo model is 29800 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 33000 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 29000 kr 30100 kr
45-54 32500 kr 34400 kr
55-64 29100 kr 30700 kr
Snitt 113% 30600 kr 32300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Photo model has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.

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Net salary
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