- Salary statistics
- Travel producer salary
Travel producer salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
36 000 - 45 200 SEK / month
Women earn 85% of what men do.
Försäljning & inköp
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Salary progression Travel producer
What does a Travel Producer do? – Tasks and Work Environment
A Travel Producer is responsible for planning, developing, and executing trips, events, and experiences for various target groups. Tasks include selecting destinations, arranging transportation, booking activities, negotiating with suppliers, and managing customer contacts. The role requires a combination of creativity, precision, and logistical management under time pressure, often involving project management. The work environment is mainly office-based but can also include travel and on-site participation at events or destinations, particularly during high season. Digital tools and systems are frequently used for booking administration and maintaining contact with partners.
Salary development over time
Salary development for Travel Producers has varied over the past three years. In 2022, the average salary was 33,400 SEK per month, which increased significantly to 40 000 SEK in 2023. This represents a salary increase of approximately 24.5% between 2022 and 2023, likely due to increased demand for qualified producers as the travel and event industry recovers after the pandemic. In 2024, the average salary has been adjusted downward to 40 300 SEK, a decrease of about 3.8% compared to the previous year. This change may reflect market stabilization and increased competition for positions. Overall, the trend shows a strong recovery period followed by stabilization, with the industry remaining attractive but with somewhat more restrained salary growth.
Travel Producer salary – comprehensive overview
- Average salary: 40 300 SEK/month
- Lowest salary: 36,800 SEK/month
- Highest salary: 44,000 SEK/month
- Hourly wage (average): 240 SEK
- Women: 38 200 SEK/month (85% of men's salary)
- Men: 44,000 SEK/month
- Regional differences: Data unavailable
Education and qualifications
To work as a Travel Producer, a post-secondary education in tourism, events, or project management is usually required. Many employers seek experience in planning and administration, as well as good language skills and digital competence. Practical experience is often advantageous and can be gained through internships or trainee programs within the travel industry.
- Post-secondary education: Tourism, events, or project management (2–3 years)
- Courses/certifications: Project management, digital booking systems
- Internships: Strongly recommended during education
- Prerequisites: Good language skills, administrative ability
- Online courses: Available in travel production and events
Many Travel Producers get opportunities to travel and experience destinations as part of their work. It is common for employers to offer study trips so staff can evaluate new destinations and partners, providing both inspiration and valuable product knowledge.
Common benefits and compensations
Benefits for Travel Producers often include wellness allowances, opportunities for remote work, employee discounts on travel, and sometimes bonuses linked to project results. Some employers also offer development opportunities through training and participation in industry events.
Competition and challenges
The job market for Travel Producers is characterized by relatively strong competition, especially in metropolitan areas where larger players dominate. Seasonal variations require flexibility and the ability to handle periods of high activity. Digitalization and increased automation are changing job tasks, making IT skills and digital booking system expertise increasingly important. Global uncertainties related to travel and rapid changes in demand can also pose challenges for both employees and employers. Despite this, the profession remains attractive for those interested in travel, project management, and customer relations.
Tips for aspiring Travel Producers
To succeed as a Travel Producer, it is beneficial to combine structure and creativity with a strong interest in people and travel. The first step is to acquire relevant education in tourism or events, preferably with internships to build your network. The ability to communicate clearly and manage multiple projects simultaneously is crucial, as is being solution-oriented when unexpected problems arise. Staying updated on digital tools and trends in the travel industry is important, as technology and customer behaviors change rapidly. An open mind and curiosity help in discovering new destinations and collaborations, while accuracy and responsibility create security for employers and clients. Finally, patience and flexibility are key qualities as workload varies throughout the year.
Key facts about Travel Producer
- Average salary: 40 300 SEK/month
- Lowest salary: 36,800 SEK/month
- Education level: Post-secondary, approx. 2–3 years
- Work environment: Office-based with travel elements
- Demand: 550 job openings in Sweden (2024)
Career paths and future outlook
After three to five years in the profession, a Travel Producer can advance to roles such as project manager, team leader, or product manager within travel and event companies. There are also opportunities to specialize in corporate travel, themed trips, or destination development. Forecasts from the Public Employment Service indicate that demand for qualified Travel Producers is expected to remain strong, especially for those with digital skills and experience in sustainability issues. However, industry influences such as economic cycles and global events make flexibility and continuous skill development important for long-term career growth.
Frequently asked questions about Travel Producer
- What does a Travel Producer earn?
- A Travel Producer has an average salary of 40 300 SEK per month, with a range between 36,800 and 44,000 SEK. - Are there salary differences between men and women?
- Yes, men earn an average of 44,000 SEK, while women have an average salary of 38 200 SEK, which is 85% of men's salaries. - What education is required to become a Travel Producer?
- Post-secondary education in tourism, events, or project management (2–3 years) is recommended. - What are the future prospects for a Travel Producer?
- Demand remains strong with 550 job openings in Sweden, especially for those with digital skills. - What are the job responsibilities of a Travel Producer?
- Responsibilities include planning, booking, project management, and customer contact for trips and events. - What benefits are common in this profession?
- Benefits often include wellness allowances, employee discounts, and opportunities for remote work. - What is the work environment like for a Travel Producer?
- Mainly office-based, but may involve travel and participation in events.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 33700 kr | 34000 kr | |
| 35-44 | 44700 kr | 44800 kr | |
| 45-54 | 44500 kr | 44900 kr | |
| 55-64 | 45100 kr | 45300 kr | |
| Snitt | 85% | 40000 kr | 40300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 33700 kr | 34000 kr | |
| 35-44 | 44700 kr | 44800 kr | |
| 45-54 | 44500 kr | 44900 kr | |
| 55-64 | 45100 kr | 45300 kr | |
| Snitt | 85% | 40000 kr | 40300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 33700 kr | 34000 kr | |
| 35-44 | 44700 kr | 44800 kr | |
| 45-54 | 44500 kr | 44900 kr | |
| 55-64 | 45100 kr | 45300 kr | |
| Snitt | 85% | 40000 kr | 40300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 85% | 44600 kr | 45200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 85% | 44600 kr | 45200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 85% | 44600 kr | 45200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 33100 kr | 33400 kr | |
| 35-44 | 38700 kr | 38800 kr | |
| 45-54 | 45800 kr | 45900 kr | |
| Snitt | 85% | 37900 kr | 38200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 33100 kr | 33400 kr | |
| 35-44 | 38700 kr | 38800 kr | |
| 45-54 | 45800 kr | 45900 kr | |
| Snitt | 85% | 37900 kr | 38200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 33100 kr | 33400 kr | |
| 35-44 | 38700 kr | 38800 kr | |
| 45-54 | 45800 kr | 45900 kr | |
| Snitt | 85% | 37900 kr | 38200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Travel producer has the SSYK code 3332, which we use to match against the SCB database to obtain the latest salary statistics.
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