Marketing strategists

What does a Marketing Strategist do? – Tasks and Work Environment

A Marketing Strategist works on analyzing markets, identifying business opportunities, and developing strategic plans to strengthen the company's position and competitiveness. The role often involves collecting and interpreting market data, tracking trends, and providing recommendations for launches, campaigns, and long-term investments. The work environment is typically office-based and characterized by a fast pace, tight deadlines, and close collaboration with marketing, sales, and management functions. The profession also involves regular contact with external actors such as agencies and suppliers, as well as the need to quickly adapt to changes in the external environment.

Salary development over time

The salary for Marketing Strategists has shown a clear positive trend over the past three years. In 2022, the average salary was 50,400 SEK per month, which increased to 51 600 SEK in 2023 and further to 54 500 SEK in 2024. This corresponds to an increase of about 8.1% during this period. The trend reflects a continued high demand for analytical skills within marketing and strategic work, while digitalization and increased competition among companies have strengthened the need for qualified strategists. The salary increase can also be explained by the fact that the role often requires an academic background and several years of experience, which drives up compensation levels. Overall, salary development is stable and follows the increasing importance of data-driven decision-making in business.

Marketing Strategist salary – comprehensive overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month (female, public sector, shorter post-secondary education)
• Highest salary: 78,400 SEK/month (male, private sector, postgraduate education)
• Hourly wage: 328 SEK/hour
• Gender differences: Men 58 500 SEK, women 51 800 SEK (women earn 88% of what men do)
• Regional differences: Salary levels may vary between metropolitan regions and other parts of the country, with higher salaries in Stockholm, Gothenburg, and Malmö

Education and qualifications

The path to becoming a Marketing Strategist usually involves an academic degree in economics, marketing, or similar fields. To succeed, good analytical skills, strategic thinking, and experience working with both qualitative and quantitative data are required. Employers also value experience from internships or trainee programs, as well as supplementary courses in digital marketing and data analysis.

• Bachelor’s degree in economics, marketing, or similar (3 years)
• Master’s/postgraduate education (1–2 years, often advantageous)
• Certifications in digital marketing, analysis tools, and project management
• Internships/trainee programs during studies are highly recommended
• Prerequisites often include mathematics, statistics, and communication skills
• Online courses and self-study can strengthen competence in data analysis and digital platforms

Common benefits and compensation

Marketing Strategists are often offered competitive benefits such as occupational pension, wellness allowance, flexible working hours, and remote work opportunities. Other common compensations include bonus programs, training allowances, and sometimes company cars, especially in larger firms and international corporations. Opportunities for skill development through courses and conferences are also common.

Competition and challenges

The market for Marketing Strategists is characterized by high competition for the most attractive positions, especially in major cities and among leading companies. At the same time, recruitment difficulties are reported, meaning that demand for qualified labor often exceeds supply. The role requires continuously staying updated on digital developments and being able to adapt quickly to changing market conditions. Expectations to deliver tangible results and business value are high, which can create a demanding work environment. However, the industry's rapid change also creates good opportunities for those who are flexible and eager to develop in their careers.

Tips for those who want to become a Marketing Strategist

To succeed as a Marketing Strategist, it is good to combine analytical precision with creative problem-solving skills. A strong interest in business development and the ability to quickly understand new markets and trends are crucial. Building a broad network and actively seeking internships increase the chances of a successful career start, while strong communication skills facilitate collaboration with different departments. It is also important to be curious about digital tools and data-driven approaches, and to continuously update oneself in new analysis methods and marketing techniques. Besides education and experience, perseverance and initiative are necessary to stand out in the competition. An humble attitude towards feedback and an interest in understanding customer needs are also valuable qualities in the profession.

Key facts about Marketing Strategists

• Educational level: Bachelor’s degree or higher, often in economics or marketing
• Work environment: Office-based, often project-based with international contacts
• Demand: Large opportunities for nationwide employment (about 550 job openings)
• Gender differences: Women earn 88% of men's salaries
• Digital skills: Highly sought after in the profession

Career paths and future prospects

After three to five years in the profession, opportunities often open for roles such as Senior Marketing Strategist, Marketing Manager, or responsible for business development. Some choose to specialize in areas like digital strategy, brand development, or business analysis. According to the Swedish Public Employment Service’s forecast, job opportunities for Marketing Strategists remain large nationwide, and demand is expected to stay unchanged over the next five years. At the same time, the recruitment situation is characterized by many leaving the profession, creating a continuous need for new skills. For those wishing to broaden their careers, opportunities within management consulting, product management, or international marketing roles are also available.

Frequently asked questions about Marketing Strategists

• What is the average salary for a Marketing Strategist?
  - The average salary is 54 500 SEK per month.
• How has the salary development for Marketing Strategists looked?
  - Salaries have increased from 50,400 SEK in 2022 to 54 500 SEK in 2024, an increase of about 8%.
• Are there significant differences between men and women?
  - Yes, women earn 88% of what men do within the profession.
• What education is required to become a Marketing Strategist?
  - A bachelor’s degree in economics, marketing, or a related field is recommended.
• What are the future prospects?
  - Job opportunities are considered large nationwide, and demand is expected to remain unchanged over the next five years.
• What is the highest and lowest salary for Marketing Strategists?
  - The highest salary is 78,400 SEK and the lowest is 48,700 SEK per month.
• What are the most common benefits?
  - Common benefits include occupational pension, wellness allowance, bonuses, and flexible working hours.