Marketing strategists salary

  1. Salary statistics
  2. Marketing strategists salary
Image that illustrates Marketing strategists

Marketing strategists salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

Related tools

Calculate take-home pay for Marketing strategists 55 700 SEK/month prefilled Calculate gross salary for Marketing strategists Start from net pay More salary pages Browse more roles Open jobs for Marketing strategists 335 matching jobs in Försäljning & inköp

Jump to

Salary trend About the role What does a Marketing Strategist do? – Tasks and Work Environment Salary development over time Marketing Strategist salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Marketing strategists

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 335 Vacant jobs ->

What does a Marketing Strategist do? – Tasks and Work Environment

A Marketing Strategist works on analyzing markets, identifying business opportunities, and developing strategic plans to strengthen the company's position and competitiveness. The role often involves collecting and interpreting market data, tracking trends, and providing recommendations for launches, campaigns, and long-term investments. The work environment is typically office-based and characterized by a fast pace, tight deadlines, and close collaboration with marketing, sales, and management functions. The profession also involves regular contact with external actors such as agencies and suppliers, as well as the need to quickly adapt to changes in the external environment.

Salary development over time

The salary for Marketing Strategists has shown a clear positive trend over the past three years. In 2022, the average salary was 50,400 SEK per month, which increased to 54 500 SEK in 2023 and further to 55 700 SEK in 2024. This corresponds to an increase of about 8.1% during this period. The trend reflects a continued high demand for analytical skills within marketing and strategic work, while digitalization and increased competition among companies have strengthened the need for qualified strategists. The salary increase can also be explained by the fact that the role often requires an academic background and several years of experience, which drives up compensation levels. Overall, salary development is stable and follows the increasing importance of data-driven decision-making in business.

Marketing Strategist salary – comprehensive overview

  • Average salary: 55 700 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, shorter post-secondary education)
  • Highest salary: 78,400 SEK/month (male, private sector, postgraduate education)
  • Hourly wage: 328 SEK/hour
  • Gender differences: Men 60 400 SEK, women 52 200 SEK (women earn 86% of what men do)
  • Regional differences: Salary levels may vary between metropolitan regions and other parts of the country, with higher salaries in Stockholm, Gothenburg, and Malmö

Education and qualifications

The path to becoming a Marketing Strategist usually involves an academic degree in economics, marketing, or similar fields. To succeed, good analytical skills, strategic thinking, and experience working with both qualitative and quantitative data are required. Employers also value experience from internships or trainee programs, as well as supplementary courses in digital marketing and data analysis.

  • Bachelor’s degree in economics, marketing, or similar (3 years)
  • Master’s/postgraduate education (1–2 years, often advantageous)
  • Certifications in digital marketing, analysis tools, and project management
  • Internships/trainee programs during studies are highly recommended
  • Prerequisites often include mathematics, statistics, and communication skills
  • Online courses and self-study can strengthen competence in data analysis and digital platforms

Many Marketing Strategists have the opportunity to work internationally, as Swedish companies often operate on global markets. This offers exciting career opportunities and demands the ability to quickly understand different cultures and business logics.

– statsskuld.se

Common benefits and compensation

Marketing Strategists are often offered competitive benefits such as occupational pension, wellness allowance, flexible working hours, and remote work opportunities. Other common compensations include bonus programs, training allowances, and sometimes company cars, especially in larger firms and international corporations. Opportunities for skill development through courses and conferences are also common.

Competition and challenges

The market for Marketing Strategists is characterized by high competition for the most attractive positions, especially in major cities and among leading companies. At the same time, recruitment difficulties are reported, meaning that demand for qualified labor often exceeds supply. The role requires continuously staying updated on digital developments and being able to adapt quickly to changing market conditions. Expectations to deliver tangible results and business value are high, which can create a demanding work environment. However, the industry's rapid change also creates good opportunities for those who are flexible and eager to develop in their careers.

Tips for those who want to become a Marketing Strategist

To succeed as a Marketing Strategist, it is good to combine analytical precision with creative problem-solving skills. A strong interest in business development and the ability to quickly understand new markets and trends are crucial. Building a broad network and actively seeking internships increase the chances of a successful career start, while strong communication skills facilitate collaboration with different departments. It is also important to be curious about digital tools and data-driven approaches, and to continuously update oneself in new analysis methods and marketing techniques. Besides education and experience, perseverance and initiative are necessary to stand out in the competition. An humble attitude towards feedback and an interest in understanding customer needs are also valuable qualities in the profession.

Key facts about Marketing Strategists

  • Educational level: Bachelor’s degree or higher, often in economics or marketing
  • Work environment: Office-based, often project-based with international contacts
  • Demand: Large opportunities for nationwide employment (about 550 job openings)
  • Gender differences: Women earn 86% of men's salaries
  • Digital skills: Highly sought after in the profession

Career paths and future prospects

After three to five years in the profession, opportunities often open for roles such as Senior Marketing Strategist, Marketing Manager, or responsible for business development. Some choose to specialize in areas like digital strategy, brand development, or business analysis. According to the Swedish Public Employment Service’s forecast, job opportunities for Marketing Strategists remain large nationwide, and demand is expected to stay unchanged over the next five years. At the same time, the recruitment situation is characterized by many leaving the profession, creating a continuous need for new skills. For those wishing to broaden their careers, opportunities within management consulting, product management, or international marketing roles are also available.

Frequently asked questions about Marketing Strategists

  • What is the average salary for a Marketing Strategist?
    - The average salary is 55 700 SEK per month.
  • How has the salary development for Marketing Strategists looked?
    - Salaries have increased from 50,400 SEK in 2022 to 55 700 SEK in 2024, an increase of about 8%.
  • Are there significant differences between men and women?
    - Yes, women earn 86% of what men do within the profession.
  • What education is required to become a Marketing Strategist?
    - A bachelor’s degree in economics, marketing, or a related field is recommended.
  • What are the future prospects?
    - Job opportunities are considered large nationwide, and demand is expected to remain unchanged over the next five years.
  • What is the highest and lowest salary for Marketing Strategists?
    - The highest salary is 78,400 SEK and the lowest is 48,700 SEK per month.
  • What are the most common benefits?
    - Common benefits include occupational pension, wellness allowance, bonuses, and flexible working hours.

Richard Andersson

Richard Andersson - 2025-07-12 19:39:49

Occupation
Who has the highest salary?
The highest salary for a Marketing strategists is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Marketing strategists is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
Register an account before you can comment

To write a comment you need to create an account.

Default Avatar

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing strategists has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

Search salary statistics for occupation
8000 kr
90000 kr
Vacant jobs
Show more
Similar occupations

Compare salary, work tasks and job outlook in adjacent occupations to find roles with similar skills or pay levels.

  • Read more about working as Head of chartering

    Head of chartering salary

    Average salary: 40 100 SEK/month • Försäljning & inköp

    Forwarding agents and transport brokers

    Compare with Marketing strategists

    Wed, 24 Jun 2026 - 05:50
  • Read more about working as Loan chambers

    Loan chambers salary

    Average salary: 47 400 SEK/month • Försäljning & inköp

    Bank officials

    Compare with Marketing strategists

    Tue, 23 Jun 2026 - 14:58
  • Read more about working as Area sales manager

    Area sales manager salary

    Average salary: 53 200 SEK/month • Försäljning & inköp

    Corporate salespeople

    Compare with Marketing strategists

    Wed, 24 Jun 2026 - 04:56
  • Read more about working as Cashier, bank, post office

    Cashier, bank, post office salary

    Average salary: 30 400 SEK/month • Försäljning & inköp

    Cashiers etc.

    Compare with Marketing strategists

    Tue, 23 Jun 2026 - 15:02
  • Read more about working as Lot seller

    Lot seller salary

    Average salary: 30 400 SEK/month • Försäljning & inköp

    Cashiers etc.

    Compare with Marketing strategists

    Mon, 22 Jun 2026 - 10:07
  • Read more about working as Space manager

    Space manager salary

    Average salary: 44 700 SEK/month • Försäljning & inköp

    Other intermediaries

    Compare with Marketing strategists

    Tue, 23 Jun 2026 - 15:03
Latest posts
  • Promocode - Discount code for Smartphoto

    Promocode

    Discount code for Smartphoto

    Mon, 22 Jun 2026 - 12:00
  • Public Opinion - Novus Opinion Poll 2026-06-17 – Social Democrats Lose

    Public Opinion

    Novus Opinion Poll 2026-06-17 – Social Democrats Lose

    Wed, 17 Jun 2026 - 09:35
  • National Debt - National Debt – Level, GDP Share, and Development to 2026

    National Debt

    National Debt – Level, GDP Share, and Development to 2026

    Mon, 8 Jun 2026 - 09:59
  • Inflation - Inflation May 2026 – KPIF Rises to 1.5 Percent

    Inflation

    Inflation May 2026 – KPIF Rises to 1.5 Percent

    Thu, 4 Jun 2026 - 08:30
  • Tips - Create a Professional Website with AI - That's Why I Built Deffe.com

    Tips

    Create a Professional Website with AI - That's Why I Built Deffe.com

    Tue, 19 May 2026 - 22:28
  • Municipality -

    Municipality

    Tue, 19 May 2026 - 00:35
Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

Swedish Church Member

* Updated with 2026 taxes

Explore more topics

Continue exploring Statsskuld.se

Hand-picked next steps that connect calculators, public data and articles.

Latest articles