Marketing strategists salary

51 600 kr

Marketing analysts and marketers etc.

What will be the salary after tax?

44 900 - 60 900 kr / month

Women earn 87% of what men do.

Försäljning & inköp

Salary progression Marketing strategists

Average salary 51 600 kr
Males 55 800 kr
Females 48 700 kr
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Marketing Strategist: An Overview

A marketing strategist, also known as a market analyst or marketer, plays a crucial role in shaping and implementing marketing strategies for companies. By analyzing market trends, understanding consumer behaviors, and developing effective marketing campaigns, they help businesses achieve their objectives. The profession requires a combination of analytical and creative skills, as well as a deep understanding of both digital and traditional marketing.

Salary for Marketing Strategists

The average salary for marketing strategists is 51 600 SEK per month. There is a salary discrepancy between genders in the profession; men earn an average of 55 800 SEK while women earn 48 700 SEK. This means that women earn approximately 87% of what men do. It is also worth noting that the average salary has increased by 48700 SEK since the last measurement.

Education and Qualifications

To become a marketing strategist, a bachelor's degree in marketing, business administration, or a related field is typically required. Many employers also prefer candidates with a master's degree and practical experience in marketing. Certifications in digital marketing, analytics tools, or project management can also be advantageous.

Job Responsibilities

A marketing strategist's job responsibilities may vary depending on the company's size and industry, but some common duties include:

  • Analyzing market data and consumer behaviors
  • Developing and implementing marketing strategies
  • Planning and executing marketing campaigns
  • Evaluating the effectiveness of campaigns
  • Coordinating with other departments, such as sales and product development

Job Outlook

According to the labor market assessment, job opportunities for marketing strategists are significant. Over a five-year period, demand is expected to remain unchanged. The recruitment situation is characterized by recruitment difficulties while many individuals leave the profession. This creates a paradox where there is a need for new marketing strategists but also a large potential supply of candidates.

Benefits

Benefits for marketing strategists can vary depending on the employer. Common benefits may include paid training and courses, a company-paid mobile phone, and sometimes the opportunity to work remotely. These benefits can be an important factor to consider when choosing an employer.

Key Considerations

To succeed as a marketing strategist, it is important to stay updated on the latest trends and tools in marketing. The profession requires both creativity and analytical skills, so balancing these two aspects is crucial. Additionally, being flexible and adaptable is important as the marketing landscape is constantly evolving.

Who has the highest salary?
The highest salary for a Marketing strategists is 60900 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 54600 kr.
Who has the lowest salary?
The lowest salary for a Marketing strategists is 44900 kr. This salary belongs to a woman also working in the Privately employed workers. The lowest salary for a man in this profession is 48100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 110% 32100 kr 32300 kr
25-34 95% 43800 kr 44100 kr
35-44 91% 51600 kr 52200 kr
45-54 85% 56400 kr 57400 kr
55-64 82% 64400 kr 65700 kr
Snitt 87% 50900 kr 51600 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing strategists has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 450
Net salary
31 450
Taxes
11 658
Fees
12 134

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2024 taxes