- Salary statistics
- Internet salesmen
Internet salesmen
30 800 - 35 000 kr / month
Women earn 106% of what men do.
Försäljning & inköp
Salary progression Internet salesmen
What does an Internet Salesperson do? – Tasks and Work Environment
An Internet Salesperson primarily works with selling goods or services via digital channels. Tasks may include contacting potential customers through email, chat, or social media, following up on leads, and closing deals online. The work is often done in close collaboration with other salespeople and marketers, using various digital tools to streamline the sales process. The work environment is generally office-based, but remote work is also common, especially in companies focused on digital operations.
Salary Development Over Time
Over the past three years, Internet Salespersons have seen a clear increase in salary. In 2022, the average salary was 29,500 SEK per month, rising to 32 400 in 2023. In 2024, the average salary has increased further to 33 200, representing an approximate 12.5% increase over the period. This positive trend can largely be explained by increased demand for digital sales and a growing need for skills in e-commerce and online marketing. The salary growth also reflects a broader shift towards more qualified tasks and higher demands for digital understanding within the profession.
Internet Salesperson Salary – Complete Overview
- Average salary: 33 200 SEK/month
- Lowest salary: 30,800 SEK/month (men), 33,700 SEK/month (women)
- Highest salary: 35,000 SEK/month (men), 34,500 SEK/month (women)
- Hourly wage (average): 200 SEK/hour
- Gender differences: Women earn 106% of what men do
- Regional differences: Data varies, but larger cities tend to offer higher salaries
Education and Qualifications
To work as an Internet Salesperson, a high school diploma is usually required, preferably with a focus on sales, commerce, or marketing. Many employers also value experience in customer contact and digital tools. It is common to supplement with shorter courses in digital marketing or online sales, and internships or trainee positions can provide valuable experience. Self-study and certifications in e-commerce can also improve employment prospects.
- High school diploma: Commerce, economics, or sales (3 years)
- Shorter post-secondary courses: Digital sales, e-commerce, marketing
- Certifications: Focused on e-commerce or digital marketing
- Internships/traineeships: Common in larger companies
- Self-study: Possible via online courses and industry-specific training
The work of an Internet Salesperson is rapidly changing with new technology and shifting customer behaviors. Staying updated on trends in digital sales and tools such as CRM systems or AI-based analytics can provide clear competitive advantages in the job market.
Common Benefits and Compensation
Internet Salespersons are often offered performance-based bonuses in addition to base salary, especially upon reaching sales targets. Other common benefits include wellness allowances, occupational pension, remote work options, and access to training and development programs. Some employers also offer discounts on company products or services.
Competition and Challenges
The profession of an Internet Salesperson is characterized by a competitive job market where digital skills and communication ability are crucial. Increasing demands for results and continuous development in digital technology mean ongoing training is necessary to stay competitive. The industry has grown quickly, leading to more job openings but also higher expectations for sales efficiency and customer management. Challenges may also include high sales targets and the need to adapt to new methods and platforms.
Tips for Aspiring Internet Salespersons
To succeed as an Internet Salesperson, it is important to be goal-oriented and communicative. Having drive and the ability to work independently are key to achieving sales goals, while the ability to collaborate and build customer relationships contributes to long-term success. Curiosity and willingness to learn new digital tools make it easier to adapt to industry changes. Being attentive to customer needs facilitates the sales process, and analytical skills help interpret data and improve results. Finally, patience and resilience are valuable traits in a role where the pace is often high and challenges vary.
Key Facts About Internet Salespersons
- Education level: High school diploma, often supplemented with short courses
- Work environment: Office-based or remote, digital tools are central
- Typical employment type: Permanent employment with performance-based bonuses
- Demand: 550 job openings within the profession in spring 2024
- Gender distribution: Women have slightly higher average salaries than men
Career Paths and Future Outlook
After three to five years in the profession, an Internet Salesperson can advance to roles such as team leader, sales manager, or specialized salesperson within e-commerce and digital marketing. Some also choose to further their education in business development or project management to broaden their career opportunities. The prognosis from the Employment Service shows no clear assessment due to limited data, but the digital sales industry generally has good future prospects. Continued digitalization and increased e-commerce are expected to sustain demand for skilled Internet Salespersons, especially in larger cities and growth regions.
Frequently Asked Questions about Internet Salespersons
- What does an Internet Salesperson earn?
- The average salary is 33 200 SEK per month, with variation depending on experience and employer. - What education is required to become an Internet Salesperson?
- A high school diploma, preferably with a focus on sales or marketing, is most common. Additional education in digital sales can be advantageous. - Are there salary differences between men and women?
- Yes, women earn on average 106% of what men do within the profession. - What are the future prospects for Internet Salespersons?
- Projections are unavailable, but the industry is growing and there are 550 job openings according to current statistics. - What are the tasks of an Internet Salesperson?
- Tasks include selling via digital channels, customer engagement, and managing online leads. - What is the typical work environment?
- Office environments are most common, but remote work also occurs. - What are the most common benefits?
- Bonuses, wellness allowances, occupational pension, and opportunities for further training are typical benefits.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 26800 kr | 27300 kr |
| 25-34 | 95% | 32500 kr | 33000 kr |
| 35-44 | 98% | 34800 kr | 35800 kr |
| 45-54 | 38000 kr | 38700 kr | |
| Snitt | 106% | 32600 kr | 33200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 26800 kr | 27300 kr |
| 25-34 | 95% | 32500 kr | 33000 kr |
| 35-44 | 98% | 34800 kr | 35800 kr |
| 45-54 | 38000 kr | 38700 kr | |
| Snitt | 106% | 32600 kr | 33200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 26800 kr | 27300 kr |
| 25-34 | 95% | 32500 kr | 33000 kr |
| 35-44 | 98% | 34800 kr | 35800 kr |
| 45-54 | 38000 kr | 38700 kr | |
| Snitt | 106% | 32600 kr | 33200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 27400 kr | 27800 kr |
| 25-34 | 95% | 33000 kr | 33500 kr |
| 35-44 | 98% | 35100 kr | 36100 kr |
| Snitt | 106% | 31900 kr | 32400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 27400 kr | 27800 kr |
| 25-34 | 95% | 33000 kr | 33500 kr |
| 35-44 | 98% | 35100 kr | 36100 kr |
| Snitt | 106% | 31900 kr | 32400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 27400 kr | 27800 kr |
| 25-34 | 95% | 33000 kr | 33500 kr |
| 35-44 | 98% | 35100 kr | 36100 kr |
| Snitt | 106% | 31900 kr | 32400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 25300 kr | 26000 kr |
| 25-34 | 95% | 31400 kr | 31900 kr |
| 35-44 | 98% | 34500 kr | 35500 kr |
| Snitt | 106% | 33900 kr | 34500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 25300 kr | 26000 kr |
| 25-34 | 95% | 31400 kr | 31900 kr |
| 35-44 | 98% | 34500 kr | 35500 kr |
| Snitt | 106% | 33900 kr | 34500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 93% | 25300 kr | 26000 kr |
| 25-34 | 95% | 31400 kr | 31900 kr |
| 35-44 | 98% | 34500 kr | 35500 kr |
| Snitt | 106% | 33900 kr | 34500 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Internet salesmen has the SSYK code 5242, which we use to match against the SCB database to obtain the latest salary statistics.
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