Marketing strategist salary

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Marketing strategist salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

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Calculate take-home pay for Marketing strategist 55 700 SEK/month prefilled Calculate gross salary for Marketing strategist Start from net pay More salary pages Browse more roles Open jobs for Marketing strategist 376 matching jobs in Försäljning & inköp

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Salary trend About the role What does a Marketing Strategist do? – Tasks and Work Environment Salary development over time Marketing Strategist Salary – Complete Overview Open jobs Related occupations About the data FAQ

Salary progression Marketing strategist

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 376 Vacant jobs ->

What does a Marketing Strategist do? – Tasks and Work Environment

A Marketing Strategist is responsible for analyzing, planning, and developing the company's marketing efforts at both strategic and operational levels. The role involves identifying target audiences, designing marketing plans, conducting competitor analyses, and providing recommendations on brand positioning and campaigns. Work often includes digital channels, data analysis, and budgeting. The work environment is typically office-based, with close collaboration with colleagues from sales, product development, and communications. The role requires a high degree of independence, analytical skills, and decision-making based on data and market trends.

Salary development over time

The salary of a Marketing Strategist has shown a clear upward trend in recent years. In 2022, the average salary was 50,400 SEK per month, increasing to 54 500 SEK in 2023. By 2024, the average salary has risen further to 55 700 SEK, representing a total increase of approximately 8% over three years. This salary development reflects an increased demand for strategic skills in marketing, where digitalization and data-driven analysis have become increasingly important. Salary increases are also influenced by many Marketing Strategists having high educational levels and specialized knowledge, making the profession attractive to qualified candidates. The labor market has also experienced recruitment difficulties, which can further drive up salary levels.

Marketing Strategist Salary – Complete Overview

  • Average salary: 55 700 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, postgraduate education < 3 years)
  • Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
  • Hourly wage (average): 328 SEK
  • Gender differences: Women earn 52 200 SEK, men 60 400 SEK (women earn 86% of men's salary)
  • Regional differences: Data is lacking on specific regions, but variation may occur between larger cities and rural areas.

Education and Qualifications

The path to becoming a Marketing Strategist usually involves postgraduate education in economics, marketing, statistics, or communication. Many employers require a bachelor's or master's degree, and practical experience through internships or trainee programs is advantageous. The profession also requires good analytical skills and knowledge of digital analysis tools and marketing platforms.

  • Bachelor's degree: Usually in economics, marketing, statistics, or communication (3 years)
  • Master's degree: Often provides an advantage for qualified positions (1–2 additional years)
  • Certifications: In digital marketing, data analysis, or project management
  • Internships/traineeships: Valued and common during education
  • Prerequisites: Good knowledge of statistics, analysis, and digital tools
  • Online courses: Can be a way to build skills in SEO, Google Analytics, or CRM systems

The role of a Marketing Strategist has evolved rapidly in recent years, especially with the increased importance of digital and data-driven approaches. The ability to combine creativity with technical understanding has become increasingly important for success in the profession.

– statsskuld.se

Common Benefits and Compensation

Marketing Strategists are often offered competitive benefits beyond base salary. Common perks include occupational pension, wellness allowances, flexible working hours, and remote work options. Other benefits may include bonus programs, training allowances, and company cars, especially for senior roles or larger companies.

Competition and Challenges

Competition for positions as a Marketing Strategist is generally high, but demand for the skill set remains strong according to the Swedish Employment Agency's forecasts. The recruitment situation is characterized by difficulties in finding the right expertise, while many leave the profession for other challenges. Increasing digitalization and demands for advanced data analysis mean employers seek increasingly specialized knowledge. To stand out, a broad understanding of marketing and deeper insight into specific areas such as digital strategy or brand development are required. Continuous skills development and adaptation to new tools and platforms are crucial for long-term success.

Tips for aspiring Marketing Strategists

To succeed as a Marketing Strategist, it is good to combine analytical ability with creative thinking and strong communication skills. Building a solid educational foundation in economics or marketing, supplemented with courses in digital analysis, is a good first step. Gaining practical experience through internships or projects provides valuable insights into the industry. Being curious and keeping up with developments in digital tools and trends is important, as is taking initiative and driving change. The ability to collaborate and network facilitates both career start and growth. Finally, persistence and a willingness to continuously learn new skills are essential to stay relevant in a rapidly changing job market.

Key Facts about Marketing Strategist

  • Education level: Bachelor's or master's in economics/marketing
  • Work environment: Office-based, often with flexible hours
  • Demand: Great opportunities for nationwide employment
  • Typical employment type: Permanent employment, both private and public sectors
  • Core skills: Analysis, strategy, digital marketing

Career paths and future prospects

After three to five years as a Marketing Strategist, there are good opportunities to advance to roles such as Marketing Manager, Digital Strategist, Brand Manager, or Project Leader within larger marketing organizations. Some choose to specialize in areas like digital marketing, CRM, or data analysis. The Swedish Employment Agency's forecasts indicate that opportunities for employment as a Marketing Strategist and related roles are large, with approximately 550 current job openings nationwide. Demand is expected to remain unchanged over the next five years, but skill requirements continue to increase with digitalization and technological development. Those who continuously update their skills and gain experience have excellent prospects for a career in the field.

Frequently Asked Questions about Marketing Strategist

  • What does a Marketing Strategist earn?
    - The average salary is 55 700 SEK per month, but varies between 48,700 SEK and 78,400 SEK depending on experience, education, and sector.
  • Are there salary differences between genders?
    - Yes, women earn on average 52 200 SEK and men 60 400 SEK, which means women earn 86% of men's salaries.
  • What education is required to become a Marketing Strategist?
    - A bachelor's degree in economics, marketing, or statistics is most common, often supplemented with courses in digital analysis and internships.
  • What are the future prospects for Marketing Strategists?
    - Job opportunities are considered large nationwide, and demand is expected to remain unchanged over the next five years.
  • What tasks does a Marketing Strategist perform?
    - The profession involves analyzing markets, developing strategies, planning campaigns, and working with brand development and digital marketing.
  • Are there regional salary differences?
    - Specific data is lacking, but generally salaries can be higher in larger cities compared to smaller towns.
  • What career paths are available after a few years in the profession?
    - Common pathways include advancing to Marketing Manager, Digital Strategist, or Project Leader, or specializing in data analysis and digital marketing.

Richard Andersson

Richard Andersson - 2025-07-12 19:38:11

Occupation
Who has the highest salary?
The highest salary for a Marketing strategist is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Marketing strategist is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing strategist has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Net salary
31 390
Taxes
11 718
Fees
12 582

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* Updated with 2026 taxes

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