Marketing strategist

What does a Marketing Strategist do? – Tasks and Work Environment

A Marketing Strategist is responsible for analyzing, planning, and developing the company's marketing efforts at both strategic and operational levels. The role involves identifying target audiences, designing marketing plans, conducting competitor analyses, and providing recommendations on brand positioning and campaigns. Work often includes digital channels, data analysis, and budgeting. The work environment is typically office-based, with close collaboration with colleagues from sales, product development, and communications. The role requires a high degree of independence, analytical skills, and decision-making based on data and market trends.

Salary development over time

The salary of a Marketing Strategist has shown a clear upward trend in recent years. In 2022, the average salary was 50,400 SEK per month, increasing to 51 600 SEK in 2023. By 2024, the average salary has risen further to 54 500 SEK, representing a total increase of approximately 8% over three years. This salary development reflects an increased demand for strategic skills in marketing, where digitalization and data-driven analysis have become increasingly important. Salary increases are also influenced by many Marketing Strategists having high educational levels and specialized knowledge, making the profession attractive to qualified candidates. The labor market has also experienced recruitment difficulties, which can further drive up salary levels.

Marketing Strategist Salary – Complete Overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month (female, public sector, postgraduate education < 3 years)
• Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
• Hourly wage (average): 328 SEK
• Gender differences: Women earn 51 800 SEK, men 58 500 SEK (women earn 88% of men's salary)
• Regional differences: Data is lacking on specific regions, but variation may occur between larger cities and rural areas.

Education and Qualifications

The path to becoming a Marketing Strategist usually involves postgraduate education in economics, marketing, statistics, or communication. Many employers require a bachelor's or master's degree, and practical experience through internships or trainee programs is advantageous. The profession also requires good analytical skills and knowledge of digital analysis tools and marketing platforms.

• Bachelor's degree: Usually in economics, marketing, statistics, or communication (3 years)
• Master's degree: Often provides an advantage for qualified positions (1–2 additional years)
• Certifications: In digital marketing, data analysis, or project management
• Internships/traineeships: Valued and common during education
• Prerequisites: Good knowledge of statistics, analysis, and digital tools
• Online courses: Can be a way to build skills in SEO, Google Analytics, or CRM systems

Common Benefits and Compensation

Marketing Strategists are often offered competitive benefits beyond base salary. Common perks include occupational pension, wellness allowances, flexible working hours, and remote work options. Other benefits may include bonus programs, training allowances, and company cars, especially for senior roles or larger companies.

Competition and Challenges

Competition for positions as a Marketing Strategist is generally high, but demand for the skill set remains strong according to the Swedish Employment Agency's forecasts. The recruitment situation is characterized by difficulties in finding the right expertise, while many leave the profession for other challenges. Increasing digitalization and demands for advanced data analysis mean employers seek increasingly specialized knowledge. To stand out, a broad understanding of marketing and deeper insight into specific areas such as digital strategy or brand development are required. Continuous skills development and adaptation to new tools and platforms are crucial for long-term success.

Tips for aspiring Marketing Strategists

To succeed as a Marketing Strategist, it is good to combine analytical ability with creative thinking and strong communication skills. Building a solid educational foundation in economics or marketing, supplemented with courses in digital analysis, is a good first step. Gaining practical experience through internships or projects provides valuable insights into the industry. Being curious and keeping up with developments in digital tools and trends is important, as is taking initiative and driving change. The ability to collaborate and network facilitates both career start and growth. Finally, persistence and a willingness to continuously learn new skills are essential to stay relevant in a rapidly changing job market.

Key Facts about Marketing Strategist

• Education level: Bachelor's or master's in economics/marketing
• Work environment: Office-based, often with flexible hours
• Demand: Great opportunities for nationwide employment
• Typical employment type: Permanent employment, both private and public sectors
• Core skills: Analysis, strategy, digital marketing

Career paths and future prospects

After three to five years as a Marketing Strategist, there are good opportunities to advance to roles such as Marketing Manager, Digital Strategist, Brand Manager, or Project Leader within larger marketing organizations. Some choose to specialize in areas like digital marketing, CRM, or data analysis. The Swedish Employment Agency's forecasts indicate that opportunities for employment as a Marketing Strategist and related roles are large, with approximately 550 current job openings nationwide. Demand is expected to remain unchanged over the next five years, but skill requirements continue to increase with digitalization and technological development. Those who continuously update their skills and gain experience have excellent prospects for a career in the field.

Frequently Asked Questions about Marketing Strategist

• What does a Marketing Strategist earn?
  - The average salary is 54 500 SEK per month, but varies between 48,700 SEK and 78,400 SEK depending on experience, education, and sector.
• Are there salary differences between genders?
  - Yes, women earn on average 51 800 SEK and men 58 500 SEK, which means women earn 88% of men's salaries.
• What education is required to become a Marketing Strategist?
  - A bachelor's degree in economics, marketing, or statistics is most common, often supplemented with courses in digital analysis and internships.
• What are the future prospects for Marketing Strategists?
  - Job opportunities are considered large nationwide, and demand is expected to remain unchanged over the next five years.
• What tasks does a Marketing Strategist perform?
  - The profession involves analyzing markets, developing strategies, planning campaigns, and working with brand development and digital marketing.
• Are there regional salary differences?
  - Specific data is lacking, but generally salaries can be higher in larger cities compared to smaller towns.
• What career paths are available after a few years in the profession?
  - Common pathways include advancing to Marketing Manager, Digital Strategist, or Project Leader, or specializing in data analysis and digital marketing.