How much does a Marketing strategist make

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Marketing strategist salary

51 600 kr

Marketing analysts and marketers etc.

What will be the salary after tax?

44 900 - 60 900 kr / month

Women earn 87% of what men do.

Försäljning & inköp

Salary progression Marketing strategist

Average salary 51 600 kr
Males 55 800 kr
Females 48 700 kr
Profession Marketing strategist and its salary
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What does a Marketing Strategist do?

A Marketing Strategist works on developing and implementing strategies to promote the company's products or services. Job responsibilities include market analysis, target audience research, campaign planning, and evaluating marketing efforts. The role often involves collaboration with other departments such as sales and product development to ensure that marketing strategies align with the company's overall goals.

Marketing Strategist salary

What does a Marketing Strategist earn? According to our survey, the average salary for a Marketing Strategist is 51 600 SEK per month. Men in the profession earn an average of 55 800 SEK, while women earn 48700 SEK, which means that women earn 87% of what men do. The highest reported salary is 60,900 SEK for a man and 54,600 SEK for a woman. The lowest salary for a man is 48,100 SEK, while the lowest for a woman is 44,900 SEK. The average hourly wage is 310 SEK.

Salary development over time

We see that the salary development for Marketing Strategists has been positive. Last year, the average salary was 50 400 SEK and has now increased to 51 600 SEK, indicating a steady increase in line with market development.

Education and qualifications

To become a Marketing Strategist, a post-secondary education in marketing, economics, or communication is often required. It is also common to have a bachelor's degree in business administration or marketing. Practical experience and specialization in a specific area can give a competitive edge in the career.

Common benefits

Marketing Strategists are often offered benefits such as a company mobile phone, the possibility of remote work, and paid training and professional development. These benefits are important for attracting and retaining talent in a competitive industry.

Competition and challenges

The Employment Service assesses that job opportunities as a Marketing Strategist are significant, although there are recruitment difficulties. The profession is characterized by high turnover, where many leave the profession while there are many job vacancies, creating a paradoxical recruitment situation.

Key facts about Marketing Strategist

  • Average salary: 51 600 SEK/month
  • Education: Post-secondary education in marketing or economics
  • Work environment: Office environment, often with the possibility of remote work
  • Future prospects: Significant opportunities, but competition for positions

Tips for those who want to work as a Marketing Strategist

For those considering becoming a Marketing Strategist, it is important to stay updated with the latest trends in digital marketing and analytical tools. Further education and certifications in specific areas such as SEO or social media can also increase your chances of advancing in your career.

Career paths

After a few years of experience, a Marketing Strategist can advance to roles such as Marketing Manager or Communications Manager. There are also opportunities to specialize in areas such as digital marketing or brand strategy.

Future prospects and demand

According to the Employment Service, the demand for Marketing Strategists is expected to remain unchanged over the next five years. The profession offers good job opportunities, especially for those with the right skills and experience.

Frequently asked questions about Marketing Strategist

  • What does a Marketing Strategist earn? A Marketing Strategist earns an average of 51 600 SEK per month.
  • How do you become a Marketing Strategist? Typically, a post-secondary education in marketing or economics is required.
  • Is it easy to find a job? Yes, job opportunities are considered to be significant according to the Employment Service.
  • Is it stressful to work as a Marketing Strategist? It can be stressful, especially during campaign periods or rapid market changes.
  • What qualities are important as a Marketing Strategist? Analytical skills, creativity, and good communication skills are important qualities.
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Richard Andersson

Richard Andersson - 2025-04-21 12:49:10

Occupation
Who has the highest salary?
The highest salary for a Marketing strategist is 60900 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 54600 kr.
Who has the lowest salary?
The lowest salary for a Marketing strategist is 44900 kr. This salary belongs to a woman also working in the Privately employed workers. The lowest salary for a man in this profession is 48100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 110% 32100 kr 32300 kr
25-34 95% 43800 kr 44100 kr
35-44 91% 51600 kr 52200 kr
45-54 85% 56400 kr 57400 kr
55-64 82% 64400 kr 65700 kr
Snitt 87% 50900 kr 51600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing strategist has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Net salary
31 377
Taxes
11 738
Fees
12 129

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