Marketer, analyst

What does a marketing specialist, analyst do? – Tasks and work environment

A marketing specialist, analyst works with collecting, processing, and interpreting data about markets, customers, and competitors to support business decisions. Analyzing market trends, consumer behaviors, and campaign results are central parts of the role. The work is often done in close collaboration with sales and development teams, where reports and recommendations are presented to management and various departments. The work environment is typically office-based and characterized by a fast pace, deadlines, and demands for accuracy, but also offers opportunities for hybrid work and flexibility, especially within larger organizations or consulting firms. Digital tools and advanced analysis software are part of daily routines, and communication often occurs in both Swedish and English.

Salary development over time

The salary for marketing specialists, analysts has steadily increased in recent years. In 2022, the average salary was 50,400 SEK per month, increasing to 51 600 SEK in 2023. The latest update for 2024 shows a continued positive trend with an average salary of 54 500 SEK per month, which corresponds to an increase of over 8% over the three-year period. This development reflects a high demand for analytical skills in marketing, driven by digitalization and data-driven business development. This is especially evident in the private sector and among those with higher education levels. The salary gap between genders persists, with women earning 88% of men's salaries, which remains a challenge for the industry. Regional variations occur, with metropolitan regions often offering slightly higher salaries than smaller towns.

Marketing specialist, analyst salary – comprehensive overview

• Average salary: 54 500 SEK/month
• Highest salary: 78,400 SEK/month (private sector, male, research education)
• Lowest salary: 48,700 SEK/month (public sector, female, shorter post-secondary education)
• Hourly wage: 328 SEK
• Gender differences: Women earn 88% of what men do (men: 58 500 SEK, women: 51 800 SEK)
• Regional differences: Metropolitan regions often offer higher salaries than other parts of the country

Education and qualifications

To work as a marketing specialist, analyst, a university degree in economics, marketing, statistics, or a related field is usually required. A combination of analytical ability, technical skills, and understanding of business strategy is crucial. Many employers prefer candidates with experience working with digital analysis tools and the ability to interpret large data sets. Internships, trainee programs, and further education are common pathways into the profession.

• Formal degree: Bachelor's or master's degree in economics, marketing, statistics, or similar (3–5 years)
• Certifications: Courses in digital analysis, data science, or certificates in Google Analytics are advantageous
• Internship or trainee: Provides valuable work experience and networking opportunities
• Prerequisites: Good knowledge of statistics, Excel, and digital analysis tools
• Self-study/online: A range of online courses in data analysis and marketing are available

Common benefits and compensations

Marketing specialists, analysts are often offered benefits such as wellness allowances, occupational pensions, flexitime, and the possibility of remote work. Bonuses or commission-based compensation may occur, especially in the private sector. Access to training budgets and professional development, subsidized lunches or gym memberships, and insurance solutions via the employer are common.

Competition and challenges

The competition for jobs as a marketing specialist, analyst, is significant, especially at attractive workplaces and in metropolitan regions. At the same time, there is a paradox in the job market: many leave the profession, leading to recruitment difficulties despite a relatively large pool of candidates. Technological changes and increased demands for data-driven decision-making mean professionals must be quick to learn new skills and adapt. Employers often seek both analytical competence and the ability to communicate results clearly to different audiences. Long-term, demand for the profession is expected to remain stable, providing a solid but challenging job market.

Tips for those who want to become a marketing specialist, analyst

To succeed as a marketing specialist, analyst, it is good to combine curiosity with strong analytical skills and an interest in business development. Deepening knowledge of digital analysis tools and staying updated on the latest trends in data analysis is essential. A structured work approach and precision facilitate processing and interpreting large data sets. Communication skills are important for presenting complex insights understandably to colleagues and decision-makers. Building a network through internships, trainee programs, or industry events can provide valuable contacts and opportunities. Flexibility and a willingness to learn new things make it easier to adapt to the rapidly changing demands of the profession. Finally, an interest in business strategy and market trends is a great asset at the start of your career.

Key facts about marketing specialists, analysts

• Education level: Bachelor's or master's degree in economics, marketing, or statistics
• Work environment: Office-based, often high digitalization and hybrid options
• Demand: Great opportunities for work, especially in the private sector
• Work form: Full-time is most common, but part-time and consulting assignments occur
• Special skills: Data analysis, digital tools, and communication ability

Career paths and future prospects

After three to five years in the role as a marketing specialist, analyst, it is common to advance to positions such as senior analyst, marketing manager, business developer, or specialist in digital marketing. Some choose to move into consultancy or start their own business in analysis and strategy. Forecasts from the Employment Service indicate significant opportunities nationwide, but demand is expected to remain unchanged over the next five years. The recruitment situation is characterized by difficulties, even as many leave the profession, opening opportunities for new candidates. A total of 550 job openings are reported within the profession, highlighting good chances for those with the right skills and experience.

Frequently asked questions about marketing specialists, analysts

• What is the average salary of a marketing specialist, analyst?
  - The average salary is 54 500 SEK per month.
• What do salary differences between genders look like?
  - Men earn on average 58 500 SEK, women 51 800 SEK, which means women earn 88% of men's salaries.
• What education is required to become a marketing specialist, analyst?
  - Most commonly, a bachelor's or master's degree in economics, marketing, or statistics.
• What does the job market look like for marketing specialists, analysts?
  - There are great opportunities for employment, with 550 job openings reported recently within the profession.
• Are there regional salary differences?
  - Yes, salaries are generally higher in metropolitan regions than elsewhere in the country.
• What career paths are available after a few years in the profession?
  - Senior analyst, marketing manager, business developer, or consultant are common next steps.
• What is the highest and lowest salary within the profession?
  - The highest salary is 78,400 SEK (private sector, male, research education), the lowest is 48,700 SEK (public sector, female, shorter post-secondary education).