Marketer, analyst salary

Salary for Marketing Specialists, Analysts

Working as a Marketing Specialist or Analyst entails a dynamic and challenging profession. A central question for many is, of course, the salary. The average salary for a Marketing Specialist, Analyst is 51 600 SEK per month. There is a noticeable difference between genders, with men earning 55 800 SEK and women earning 487 SEK, meaning that women earn 87% of what men do in this profession. There is also a gap in the highest and lowest salaries, where the highest salary for a man is 60,900 SEK, while the highest female salary is 54,600 SEK. The lowest salary for women is 44,900 SEK and for men is 48,100 SEK.

Hourly Wage for Marketing Specialists, Analysts

For those working on an hourly basis, the average wage is 310 SEK per hour, based on 166 working hours per month. This indicates that even hourly employees in this field have a good income potential.

Salary Development in the Profession

There has been a positive trend in salary levels for Marketing Specialists, Analysts. The average salary has increased from 50 400 SEK to 51 600 SEK since the last measurement, indicating a stable growth in the profession.

Job Responsibilities for Marketing Specialists, Analysts

As a Marketing Specialist or Analyst, one works on understanding and influencing the market. This can involve analyzing market data, developing and implementing marketing strategies, and identifying and communicating with target audiences. The role requires a combination of analytical skills and creativity to successfully position products and services in the market.

Education and Qualifications

To be successful in this profession, typically a post-secondary education of at least three years is required, often in areas such as marketing, economics, or statistics. Competence in data analysis and digital marketing is becoming increasingly important, making further specializations and certifications valuable.

Future Outlook and Job Market

According to forecasts from the employment agency, job opportunities for Marketing Specialists and Analysts are significant. Over a five-year period, demand is expected to remain stable, indicating a steady market. However, there is a paradoxical recruitment situation where there are recruitment difficulties while many are leaving the profession.

Benefits and Working Conditions

Working conditions for Marketing Specialists and Analysts vary depending on the employer, but many companies offer benefits such as the opportunity to work from home, paid training, and other employee care benefits. These can improve the quality of work life and make the profession more attractive.

Summary

Marketing Specialists and Analysts are an attractive career choice with good salary opportunities and stable future prospects. With an average salary of 51 600 SEK and good chances for career advancement, it is an appealing option for those interested in marketing and analysis. Despite some gender differences in salary and recruitment challenges, the future looks bright for the profession.