Marketer, analyst salary

Salary and Job Market for Marketers and Analysts

Marketers and analysts play a crucial role in today's business world. They analyze market trends, consumer behaviors, and design strategies to reach the right target audience. According to the latest statistics, the average salary for the profession is 51 600 SEK per month. Men in the industry earn an average of 55 800 SEK, while women earn 48 700 SEK, meaning that women earn 87% of what men do. The average salary has increased from 48700 SEK to 51 600 SEK since the previous measurement.

Roles and Responsibilities

As a marketer and analyst, your main tasks include collecting and analyzing data on markets and competitors, identifying trends, and developing marketing strategies. You can also expect to work on creating and implementing marketing campaigns and monitoring and evaluating their effectiveness. The role requires a combination of analytical thinking and creativity, as well as the ability to communicate results and recommendations to other departments within the company.

Education and Qualifications

To succeed as a marketer and analyst, an academic background in marketing, economics, statistics, or similar fields is usually required. Many employers also value practical experience, which can be obtained through internships or project work during your studies. Furthermore, knowledge of digital tools and analysis programs such as Google Analytics, SPSS, or similar is often a requirement.

Job Prospects

Nationally, the prospects for employment as a marketer and analyst are considered good. Over the next five years, demand is expected to remain unchanged. A paradox within the profession is that while there are recruitment difficulties, many also leave the profession. This creates a dynamic job market with both opportunities and challenges for those entering the industry.

Gender Equality and Wage Gap

The wage gap between men and women is still significant in the profession. Men earn on average 6200 SEK more than women per month, meaning that women only earn 87% of what men do. This is an aspect that both employers and employees need to work on to create a more gender-equal workplace.

Benefits

Within this profession, there may be various benefits depending on the employer. Common benefits may include paid training, a company phone, and access to a gym or wellness allowance. These benefits can be of great value to employees and contribute to a better work-life balance.

Future Outlook

According to the forecasts from the Swedish Public Employment Service, the future outlook for marketers and analysts is expected to be stable over the next five years. Demand for the profession is expected to remain unchanged, meaning that there will be plenty of job opportunities for qualified candidates. However, recruitment difficulties may arise, making it important to constantly update your skills and competencies to remain competitive in the job market.

Recruitment Situation

The recruitment situation for marketers and analysts is characterized by a paradox: while there is a shortage of qualified candidates, many also leave the profession. This creates a dynamic job market where the demand for competent professionals is high, but where there are also challenges in retaining staff. To navigate this situation, it is important for employers to offer competitive salaries and benefits as well as opportunities for career development.