- Salary statistics
- Representative, rental
Representative, rental
31 200 - 35 200 kr / month
Women earn 95% of what men do.
Försäljning & inköp
Salary progression Representative, rental
What does a rental representative do? – Tasks and work environment
A rental representative works with mediating, administering, and following up on rentals of various objects, such as vehicles, machinery, tools, or properties. The work involves daily contact with both private customers and companies, where advice and problem-solving are often central. Tasks also include contract writing, credit assessment, handling bookings, and sometimes technical support. The work environment varies between office-based settings and more practical workplaces, depending on specialization and employer. Customer service, accuracy, and the ability to handle multiple tasks simultaneously are central parts of the role.
Salary development over time
The salary for a rental representative has shown steady growth in recent years. In 2022, the average salary was 31,100 SEK, increasing to 32 500 SEK in 2023. In 2024, the average salary reached 33 600 SEK, which is approximately an 8 % increase over the period. This positive trend can largely be explained by increased demand for rental services and the industry's development toward more qualified and service-oriented tasks. Many employers have also adjusted salaries to meet competition for skilled staff, especially in metropolitan areas where the rental market is particularly strong.
Rental representative salary – complete overview
- Average salary: 33 600 SEK/month
- Lowest salary: 31,200 SEK/month
- Highest salary: 35,200 SEK/month
- Hourly wage (average): 202 SEK
- Gender differences: Men 33,900 SEK, women 32,200 SEK (women 95 % of men's salary)
- Regional differences: Larger cities often have higher salaries, especially in the private sector
Education and qualifications
To work as a rental representative, at least a high school diploma is usually required, often with a focus on commerce, administration, or technology. Many employers also view experience from service roles or customer service positively, and it is common for new hires to receive internal training. For some roles, industry-specific certifications or a driver’s license may be required, especially when renting out vehicles or machinery.
- High school education: Business and administration programs, 3 years
- Certificates: Industry-specific courses (e.g., machinery rental, customer service)
- Internship: Internships or trainee positions provide valuable experience
- Prerequisites: Good Swedish, computer skills, and service orientation
- Driver’s license: May be required for vehicle rentals
Many rental representatives become experts on their products and are often the first to test new technical solutions or machinery. This makes the profession especially attractive for those who like development and innovation.
Common benefits and compensations
In addition to the monthly salary, benefits such as wellness allowances, occupational pension, staff discounts, and sometimes bonuses linked to sales or performance are often offered. In some cases, educational grants, extra vacation days, or flexible working hours may also be available, depending on the employer and collective agreement.
Competition and challenges
The profession of rental representative has become more competitive as digital booking systems and automated processes gain ground. This requires enhanced personal service skills and the ability to handle complex customer needs. Seasonal variations and economic fluctuations can also impact demand for rental services. A challenge is to stay updated on product ranges and regulations, especially for specialized rentals. For those seeking career advancement, initiative and willingness to develop with the industry are often necessary.
Tips for those who want to become a rental representative
To succeed as a rental representative, it’s good to be outgoing and have a genuine interest in helping people. Developing communication skills is crucial, as clear and attentive customer contact often leads to better deals and more satisfied customers. A problem-solving mindset facilitates handling unexpected situations and finding solutions quickly when challenges arise. It’s also valuable to be thorough and organized, especially in managing contracts and bookings. Technical interest is an advantage, as many rental companies work with advanced equipment or digital systems. Showing engagement and willingness to learn new things offers good opportunities for growth within the profession. Finally, patience and stress tolerance are important traits for managing periods of high workload.
Key facts about rental representatives
- Average salary: 33 600 SEK/month
- Education level: High school, often 3 years
- Work environment: Office and customer-facing environments
- Gender salary gap: Women earn 95 % of men’s salaries
- Demand: 550 job openings according to recent survey
Career paths and future prospects
After three to five years as a rental representative, opportunities often open for advancement to roles such as team leader, sales manager, or specialist in specific rental areas. Experienced representatives frequently take on greater responsibility for larger clients or special projects. According to the Employment Service, demand for rental services is expected to remain strong, especially as sharing economy and sustainability issues become increasingly central. Digitalization also drives new roles related to customer experience and technical support, making the profession dynamic and future-proof.
Frequently asked questions about rental representatives
- What does a rental representative earn?
- The average salary is 33 600 SEK/month, with variations depending on experience and region. - What education is required to work as a rental representative?
- High school education, preferably in commerce or administration, is most common. - Are there salary differences between men and women?
- Yes, women earn on average 95 % of men's salaries in the profession. - What is the job market like for rental representatives?
- Demand is good, and there are approximately 550 job openings in the field. - What are the highest and lowest salaries?
- The highest salary is 35,200 SEK/month, and the lowest is 31,200 SEK/month, depending on education and sector. - What personal qualities are important in the profession?
- Customer service skills, accuracy, stress tolerance, and technical interest are central qualities. - Are there opportunities for career development?
- Yes, progressing to leadership or specialized roles is common.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 26500 kr | 30600 kr | |
| 25-34 | 107% | 31200 kr | 32800 kr |
| 35-44 | 35500 kr | 36300 kr | |
| 45-54 | 34700 kr | 35300 kr | |
| 55-64 | 35300 kr | 35600 kr | |
| Snitt | 95% | 32100 kr | 33600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 26500 kr | 30600 kr | |
| 25-34 | 107% | 31200 kr | 32800 kr |
| 35-44 | 35500 kr | 36300 kr | |
| 45-54 | 34700 kr | 35300 kr | |
| 55-64 | 35300 kr | 35600 kr | |
| Snitt | 95% | 32100 kr | 33600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 26500 kr | 30600 kr | |
| 25-34 | 107% | 31200 kr | 32800 kr |
| 35-44 | 35500 kr | 36300 kr | |
| 45-54 | 34700 kr | 35300 kr | |
| 55-64 | 35300 kr | 35600 kr | |
| Snitt | 95% | 32100 kr | 33600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 107% | 31300 kr | 32100 kr |
| 35-44 | 37100 kr | 37600 kr | |
| 45-54 | 35500 kr | 36200 kr | |
| 55-64 | 35400 kr | 35600 kr | |
| Snitt | 95% | 32700 kr | 33900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 107% | 31300 kr | 32100 kr |
| 35-44 | 37100 kr | 37600 kr | |
| 45-54 | 35500 kr | 36200 kr | |
| 55-64 | 35400 kr | 35600 kr | |
| Snitt | 95% | 32700 kr | 33900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 107% | 31300 kr | 32100 kr |
| 35-44 | 37100 kr | 37600 kr | |
| 45-54 | 35500 kr | 36200 kr | |
| 55-64 | 35400 kr | 35600 kr | |
| Snitt | 95% | 32700 kr | 33900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 107% | 31100 kr | 34400 kr |
| Snitt | 95% | 30000 kr | 32200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 107% | 31100 kr | 34400 kr |
| Snitt | 95% | 30000 kr | 32200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 107% | 31100 kr | 34400 kr |
| Snitt | 95% | 30000 kr | 32200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Representative, rental has the SSYK code 5226, which we use to match against the SCB database to obtain the latest salary statistics.
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