Agent, retail salary

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Agent, retail salary

53 200 SEK

Corporate salespeople

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 000 - 64 000 SEK / month

Women earn 92% of what men do.

Försäljning & inköp

Average salary 53 200 SEK/month Monthly gross salary
Salary range 38 000 - 64 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does an agent in retail do? – Tasks and work environment Salary development over time Agent, retail salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Agent, retail

Average salary 53 200 kr
Males 54 400 kr
Females 49 900 kr
1 Likes 0 Comments 2113 Vacant jobs ->

What does an agent in retail do? – Tasks and work environment

An agent in retail works to mediate products between suppliers and retailers. Tasks include building and maintaining customer relationships, negotiating agreements, analyzing market trends, and identifying new business opportunities. The agent often manages the entire sales process—from initial contact to closing deals and follow-up. The work environment is varied and combines office work with travel to clients and trade shows, requiring flexibility and good organizational skills. The profession often involves a fast pace and independent work, with results and performance in focus.

Salary development over time

Over the past three years, the salary for an agent in retail has steadily increased. In 2022, the average salary was 46,700 SEK per month, rising to 51 300 in 2023. In 2024, a new level was reached with an average salary of 53 200, corresponding to a salary increase of about 10% during the period. This positive trend reflects an increased demand for skilled business salespeople and agents, as well as a higher value placed on experience and networks within the industry. The market's need for skilled negotiators and business developers has driven up salaries, while competition for the most attractive assignments has increased.

Agent, retail salary – comprehensive overview

  • Average salary: 53 200 SEK/month
  • Lowest salary: 38,200 SEK/month (female, government sector, unspecified education)
  • Highest salary: 61,500 SEK/month (male, private sector, 3+ years post-secondary education)
  • Hourly wage: 309 SEK (average, based on 166 hours/month)
  • Women's average salary: 49 900 SEK/month
  • Men's average salary: 54 400 SEK/month
  • Women earn: 92% of what men do

Education and qualifications

To work as an agent in retail, a high school diploma with a focus on commerce or sales is typically required, but many employers also value post-secondary studies in economics, marketing, or sales. Practical experience and a well-developed network are often highly regarded. Regardless of educational level, good communication skills and business understanding are important.

  • High school diploma: Business and administration program, approx. 3 years
  • Post-secondary studies: Economics, sales, or marketing, 1–3 years
  • Certifications: Sales or negotiation techniques, industry-specific courses
  • Internship: Meritorious in sales or agency work
  • Prerequisites: Good language skills, digital competence

Many successful agents in retail build long-term relationships with both suppliers and customers. The ability to understand different markets and quickly adapt to new trends is often crucial for success in the role.

– statsskuld.se

Common benefits and compensations

In addition to base salary, performance-based bonuses, company cars, wellness allowances, and sometimes pension contributions or insurance are offered. Access to training and opportunities for skill development are also common, especially among larger employers in the industry.

Competition and challenges

The competition among agents in retail is relatively high, especially within attractive segments and larger markets. The industry is characterized by rapid changes and high performance demands, which require adaptability and resilience. Digitalization and increased e-commerce have changed working conditions, with demands for broader digital sales and marketing skills. The ability to create added value and build trust in a quickly changing environment is key to long-term success.

Tips for those who want to become an agent in retail

To succeed as an agent in retail, it is good to be goal-oriented and have a strong drive, as results are often determined by personal performance and initiative. Good social skills facilitate establishing new customer contacts and building long-term relationships. Curiosity and a desire to understand both products and markets give you an advantage in negotiations and business development. Being flexible and able to quickly adapt to changes is valuable in an industry where trends and customer needs change rapidly. Attention to detail in administration and documentation is also important to keep track of agreements and deals. Finally, having an interest in technology and digital tools is advantageous, as this simplifies both sales and communication in today’s retail environment.

Key facts about Agent, retail

  • Education level: High school diploma or post-secondary education recommended
  • Occupational group: Business salesperson
  • Typical work form: Independent, often with performance-based pay
  • Work environment: Office, client visits, and travel
  • Demand: 550 job openings nationally (2024)

Career paths and future prospects

After three to five years as an agent in retail, there are opportunities to advance to roles such as sales manager, key account manager, or business developer. Some choose to start their own agency or work as consultants in sales and marketing. Forecasts from the Employment Service indicate that opportunities for employment in the occupational group of business salespeople are considered moderate, with demand expected to remain unchanged over five years. The recruitment situation is characterized by balance, meaning competition for jobs is stable. Digitalization and industry development may influence demand in the future.

Frequently asked questions about Agent, retail

  • What does an agent in retail earn?
    - An agent in retail has an average salary of 53 200 SEK per month in 2024.
  • How has the salary development looked for an agent in retail?
    - The salary has increased from 46,700 SEK (2022) to 53 200 (2024), a rise of about 10% over three years.
  • Are there large differences between men's and women's salaries?
    - Yes, women earn an average of 49 900 SEK while men earn 54 400 SEK, meaning women earn 92% of men's salaries.
  • What education is required to become an agent in retail?
    - A high school diploma in commerce or sales is common, but post-secondary studies in economics or marketing are advantageous.
  • What career opportunities are available after a few years in the profession?
    - Opportunities include advancing to sales manager, key account manager, or starting your own agency.
  • What is the job market like for agents in retail?
    - The job market is considered balanced, with approximately 550 job openings nationally.
  • What are the most common benefits besides salary?
    - Bonuses, company cars, wellness allowances, and pension contributions are common benefits.

Richard Andersson

Richard Andersson - 2025-07-09 05:17:13

Occupation
Who has the highest salary?
The highest salary for a Agent, retail is 64000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 57200 kr.
Who has the lowest salary?
The lowest salary for a Agent, retail is 38000 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 47100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 85% 32800 kr 34100 kr
25-34 95% 45100 kr 47100 kr
35-44 91% 50900 kr 53600 kr
45-54 98% 53100 kr 56100 kr
55-64 90% 54700 kr 57700 kr
65-68 55100 kr 57700 kr
Snitt 92% 50600 kr 53200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Agent, retail has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

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* Updated with 2026 taxes

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