Agent, retail

What does an agent in retail do? – Tasks and work environment

An agent in retail works to mediate products between suppliers and retailers. Tasks include building and maintaining customer relationships, negotiating agreements, analyzing market trends, and identifying new business opportunities. The agent often manages the entire sales process—from initial contact to closing deals and follow-up. The work environment is varied and combines office work with travel to clients and trade shows, requiring flexibility and good organizational skills. The profession often involves a fast pace and independent work, with results and performance in focus.

Salary development over time

Over the past three years, the salary for an agent in retail has steadily increased. In 2022, the average salary was 46,700 SEK per month, rising to 49 600 in 2023. In 2024, a new level was reached with an average salary of 51 300, corresponding to a salary increase of about 10% during the period. This positive trend reflects an increased demand for skilled business salespeople and agents, as well as a higher value placed on experience and networks within the industry. The market's need for skilled negotiators and business developers has driven up salaries, while competition for the most attractive assignments has increased.

Agent, retail salary – comprehensive overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, government sector, unspecified education)
• Highest salary: 61,500 SEK/month (male, private sector, 3+ years post-secondary education)
• Hourly wage: 309 SEK (average, based on 166 hours/month)
• Women's average salary: 47 200 SEK/month
• Men's average salary: 53 000 SEK/month
• Women earn: 89% of what men do

Education and qualifications

To work as an agent in retail, a high school diploma with a focus on commerce or sales is typically required, but many employers also value post-secondary studies in economics, marketing, or sales. Practical experience and a well-developed network are often highly regarded. Regardless of educational level, good communication skills and business understanding are important.

• High school diploma: Business and administration program, approx. 3 years
• Post-secondary studies: Economics, sales, or marketing, 1–3 years
• Certifications: Sales or negotiation techniques, industry-specific courses
• Internship: Meritorious in sales or agency work
• Prerequisites: Good language skills, digital competence

Common benefits and compensations

In addition to base salary, performance-based bonuses, company cars, wellness allowances, and sometimes pension contributions or insurance are offered. Access to training and opportunities for skill development are also common, especially among larger employers in the industry.

Competition and challenges

The competition among agents in retail is relatively high, especially within attractive segments and larger markets. The industry is characterized by rapid changes and high performance demands, which require adaptability and resilience. Digitalization and increased e-commerce have changed working conditions, with demands for broader digital sales and marketing skills. The ability to create added value and build trust in a quickly changing environment is key to long-term success.

Tips for those who want to become an agent in retail

To succeed as an agent in retail, it is good to be goal-oriented and have a strong drive, as results are often determined by personal performance and initiative. Good social skills facilitate establishing new customer contacts and building long-term relationships. Curiosity and a desire to understand both products and markets give you an advantage in negotiations and business development. Being flexible and able to quickly adapt to changes is valuable in an industry where trends and customer needs change rapidly. Attention to detail in administration and documentation is also important to keep track of agreements and deals. Finally, having an interest in technology and digital tools is advantageous, as this simplifies both sales and communication in today’s retail environment.

Key facts about Agent, retail

• Education level: High school diploma or post-secondary education recommended
• Occupational group: Business salesperson
• Typical work form: Independent, often with performance-based pay
• Work environment: Office, client visits, and travel
• Demand: 550 job openings nationally (2024)

Career paths and future prospects

After three to five years as an agent in retail, there are opportunities to advance to roles such as sales manager, key account manager, or business developer. Some choose to start their own agency or work as consultants in sales and marketing. Forecasts from the Employment Service indicate that opportunities for employment in the occupational group of business salespeople are considered moderate, with demand expected to remain unchanged over five years. The recruitment situation is characterized by balance, meaning competition for jobs is stable. Digitalization and industry development may influence demand in the future.

Frequently asked questions about Agent, retail

• What does an agent in retail earn?
  - An agent in retail has an average salary of 51 300 SEK per month in 2024.
• How has the salary development looked for an agent in retail?
  - The salary has increased from 46,700 SEK (2022) to 51 300 (2024), a rise of about 10% over three years.
• Are there large differences between men's and women's salaries?
  - Yes, women earn an average of 47 200 SEK while men earn 53 000 SEK, meaning women earn 89% of men's salaries.
• What education is required to become an agent in retail?
  - A high school diploma in commerce or sales is common, but post-secondary studies in economics or marketing are advantageous.
• What career opportunities are available after a few years in the profession?
  - Opportunities include advancing to sales manager, key account manager, or starting your own agency.
• What is the job market like for agents in retail?
  - The job market is considered balanced, with approximately 550 job openings nationally.
• What are the most common benefits besides salary?
  - Bonuses, company cars, wellness allowances, and pension contributions are common benefits.