Advertising Assistant

What does an advertising assistant do? – Tasks and work environment

An advertising assistant works closely with marketing and communication teams, often supporting project managers and creative specialists. Tasks include administration of campaigns, basic layout work, coordinating print materials, contacting suppliers, and following up on marketing activities. Many advertising assistants also manage social media, assist with research and reporting, and organize events or product launches. The work environment is often office-based but can also involve participating in trade shows or client meetings. The pace can be high at times and requires good multitasking skills.

Salary development over time

The salary for an advertising assistant has shown a steady upward trend over the past three years. In 2022, the average salary was 37,400 SEK per month, increasing to 38 500 SEK in 2023 and reaching 39 700 SEK in 2024. The total increase is approximately 6.1 % over three years, which is slightly above the average for many administrative roles. Factors driving this development include an increased focus on digital marketing, where advertising assistants often take on expanded tasks and responsibilities. At the same time, skill requirements have risen, especially regarding digital tools and analysis. Demand for advertising assistants has been relatively stable, reflected in a salary trend that is neither dramatic nor stagnant.

Advertising assistant salary – complete overview

• Average salary: 39 700 SEK/month
• Lowest salary: 34,600 SEK/month (men), 35,500 SEK/month (women)
• Highest salary: 48,200 SEK/month (men), 40,000 SEK/month (women)
• Hourly wage: 239 SEK
• Gender differences: Men 43 700 SEK, Women 38 200 SEK (87 % of men's salary)
• Regional differences: No data available

Education and qualifications

To work as an advertising assistant, a high school diploma with a focus on media, economics, or social sciences is usually required, but post-secondary courses in marketing, communication, or graphic design are advantageous. Practical experience, such as internships or trainee positions, is highly valued and can be decisive for employment. There are also opportunities to build on your skills through online courses or certifications, especially in digital tools and platforms.

• High school diploma: Media program, Economics, or Social sciences
• Post-secondary courses: Marketing, graphic design, communication
• Internship or trainee: Common and often required for employment
• Certifications: InDesign, Photoshop, or digital marketing
• Online courses: Opportunities to supplement with self-study in relevant areas

Common benefits and compensations

Advertising assistants are often offered collective agreement benefits such as occupational pension, wellness allowances, and insurance. Other common perks include subsidized lunches, flexible working hours, and opportunities for skills development through internal or external training. Some employers also offer bonus programs linked to projects or performance.

Competition and challenges

The competition for positions as an advertising assistant is intense, especially in major cities where many seek creative and communicative roles. Employers often require experience with digital tools and the ability to quickly adapt to new tasks. A common obstacle for recent graduates is that many employers want practical experience, even for junior roles. At the same time, high demands are placed on flexibility, accuracy, and stress tolerance, as the pace in the advertising industry is often fast and deadlines tight. Technological developments also mean that continuous learning is necessary to stay competitive in the job market.

Tips for aspiring advertising assistants

To succeed as an advertising assistant, it’s good to show initiative and curiosity for new tasks. Strong teamwork skills facilitate collaboration across departments. Being organized and detail-oriented is crucial for managing administration and delivering high quality under time pressure. An interest in technology and a willingness to develop digital skills give an advantage, especially in an industry where tools and methods evolve rapidly. Good communication and service orientation are also important, as the role involves many external and internal contacts. Actively seeking internships or part-time jobs in marketing increases the chances of permanent employment and provides valuable experience. Finally, continuously updating skills in relevant software and industry trends is key to remaining competitive.

Key facts about Advertising Assistants

• Average salary: 39 700 SEK/month
• Salary range: 34,600–48,200 SEK/month
• Gender pay gap: Women 87 % of men's salary
• Work environment: Office-based, often high-paced
• Job openings (2024): 550 within the occupational group

Career paths and future prospects

After three to five years as an advertising assistant, it is common to progress to roles such as marketing coordinator, project manager, or communication officer. Those investing in further education or specializing in digital media can also move into digital marketing or content management. According to the Swedish Public Employment Service’s forecast for marketing and sales assistants, job opportunities are considered moderate, with a balanced recruitment situation. Over five years, demand is expected to remain unchanged. This suggests that competition for these roles will likely stay at current levels, but those actively developing their skills have good chances for career advancement within the field.

Frequently asked questions about Advertising Assistants

• What is the average salary of an Advertising Assistant?
  - The average salary is 39 700 SEK per month.
• What is the highest salary for an Advertising Assistant?
  - The highest salary is 48,200 SEK per month and belongs to a man in the private sector.
• How large is the salary difference between men and women?
  - Women earn 38 200 SEK while men earn 43 700 SEK, which means women have 87 % of men's salary.
• What education is required to become an Advertising Assistant?
  - A high school diploma with a focus on media or economics is recommended, along with post-secondary courses in marketing.
• What are the future prospects for advertising assistants?
  - Job opportunities are considered moderate, and demand is expected to remain unchanged over the next five years.
• Are there many job openings for Advertising Assistants?
  - There are 550 available positions within the occupational group of marketing and sales assistants.
• What career paths are available after a few years in the profession?
  - Common next steps include roles such as marketing coordinator, project manager, or digital marketing specialist.