- Salary statistics
- Store consultant salary
Store consultant salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
38 200 - 51 700 SEK / month
Women earn 89% of what men do.
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Salary progression Store consultant
What does a Store Consultant do? – Tasks and Work Environment
A store consultant works to represent suppliers and brands in retail environments, often within daily goods or specialty stores. Tasks include ensuring products are well displayed, executing campaigns, monitoring sales results, and training store staff on the product range. The role involves frequent contact with store managers and salespeople, and the work environment is mobile with visits to multiple stores each week. Flexibility and relationship-building skills are central to the profession.
Salary development over time
The salary for a store consultant has shown clear growth in recent years. In 2022, the average salary was 39,400 SEK, which increased to 42 200 SEK in 2023. In 2024, there is a slight decrease to 44 700 SEK, a reduction of approximately 1.4% compared to the previous year. The strong rise between 2022 and 2023 can be linked to increased demand for qualified store consultants and a greater focus on product display after the pandemic. The recent decline may be due to market adjustments or changes in employment conditions within the industry. Despite these fluctuations, the profession’s salary remains above the average for similar roles in retail.
Store Consultant Salary – Complete Overview
- Average salary: 44 700 SEK/month
- Lowest salary: 41,600 SEK/month (men), 42,400 SEK/month (women)
- Highest salary: 54,400 SEK/month (men), 42,900 SEK/month (women)
- Hourly wage: 254 SEK/hour (average for hourly workers)
- Gender pay gap: Women earn 89% of what men do
- Regional differences: Salaries may vary depending on region and store chain, but detailed figures are unavailable
Education and Qualifications
To work as a store consultant, a high school diploma with a focus on sales, commerce, or marketing is usually required. Many employers value previous experience from retail, service, or sales, and there are opportunities to supplement with shorter courses or certifications. Communication and relationship-building are key skills, and for some roles, a driver’s license may be necessary.
- High school diploma: Business and administration programs, 3 years
- Certifications/courses: In sales, product display, or marketing
- Internship: Industry experience through internships or part-time work in retail provides an advantage
- Prerequisites: Usually high school diploma and a B driving license
- Self-studies: Opportunities to develop product knowledge and customer service skills independently
Many store consultants have the opportunity to work with multiple brands and product categories, providing a diverse and stimulating workday. The profession is especially suitable for those who enjoy variety and engaging with new people.
Common Benefits and Compensation
Among the most common benefits for store consultants are company cars or mileage allowances, mobile phones, wellness contributions, and sometimes bonuses tied to sales results. Flexitime and remote work options for administrative tasks are also available, along with employee discounts at some employers.
Competition and Challenges
The job market for store consultants is relatively stable, but competition can be fierce at attractive employers and large brands. A challenge is staying updated on changes in the store environment and consumer trends, while maintaining flexibility and prioritization skills. The role often involves travel within the region, requiring independence, planning skills, and good communication. Increasingly, digital tools and reporting systems are vital in daily work processes.
Tips for Aspiring Store Consultants
To succeed as a store consultant, it helps to be outgoing and skilled at building new contacts, as the job relies heavily on relationships and networking. Good organizational skills facilitate planning visits and campaigns, while flexibility helps manage rapid changes in the store environment. It's also important to be self-reliant and take responsibility for your tasks, especially when working at multiple locations with a degree of autonomy. An interest in sales and marketing provides extra motivation, and attention to detail helps optimize product placement. Clear communication is essential for achieving results and building trust with customers and colleagues.
Key Facts about Store Consultants
- Education level: High school diploma (business/administration) is most common
- Work environment: Mobile, with work in stores and regional travel
- Employment types: Full-time and hourly employment are common
- Demand: 549 available jobs according to latest statistics
- Gender distribution: Women earn slightly more than men, which is unusual for similar roles
Career Paths and Future Outlook
After three to five years as a store consultant, there are opportunities to advance to roles such as district manager, sales manager, or product manager, especially for those combining experience with further education in sales or marketing. Many store consultants move into purchasing, category management, or training roles for store staff. According to the Swedish Public Employment Service, the outlook remains positive due to increased focus on brand exposure and customer experience in retail. Digitalization and e-commerce may change the profession, but the need for qualified store staff in physical stores is expected to persist.
Frequently Asked Questions about Store Consultants
- What does a Store Consultant earn?
- The average salary is 44 700 SEK per month, with the highest reported salary at 54,400 SEK. - Are there salary differences between men and women?
- Yes, women earn on average 89% of what men do within the profession. - What education is required to become a store consultant?
- Most commonly a high school diploma with a focus on commerce, but experience is highly valued. - What is the job market like?
- There are 549 available jobs within the profession, indicating continued demand. - What are the most common benefits?
- Company cars, wellness allowances, and bonuses are common benefits. - What are the career opportunities?
- There are good chances to advance to leadership roles in sales and marketing. - Are there regional salary differences?
- Salaries may vary depending on region, but detailed figures are unavailable.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 39900 kr | 40200 kr |
| 35-44 | 44700 kr | 44800 kr | |
| 45-54 | 48000 kr | 48300 kr | |
| 55-64 | 47400 kr | 48400 kr | |
| Snitt | 89% | 44400 kr | 44700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 41800 kr | 41800 kr | |
| 35-44 | 38100 kr | 38100 kr | |
| 45-54 | 38500 kr | 38500 kr | |
| 55-64 | 39600 kr | 39600 kr | |
| Snitt | 95% | 39700 kr | 39700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 41800 kr | 41800 kr | |
| 35-44 | 38100 kr | 38100 kr | |
| 45-54 | 38500 kr | 38500 kr | |
| 55-64 | 39600 kr | 39600 kr | |
| Snitt | 95% | 39700 kr | 39700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 39900 kr | 40200 kr |
| 35-44 | 44800 kr | 44900 kr | |
| 45-54 | 48000 kr | 48300 kr | |
| Snitt | 89% | 44400 kr | 44800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 39900 kr | 40200 kr |
| 35-44 | 44800 kr | 44900 kr | |
| 45-54 | 48000 kr | 48300 kr | |
| Snitt | 89% | 44400 kr | 44800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41100 kr | 41300 kr |
| 35-44 | 49700 kr | 49900 kr | |
| 45-54 | 52600 kr | 52900 kr | |
| Snitt | 89% | 47000 kr | 47400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 41300 kr | 41300 kr | |
| Snitt | 95% | 41300 kr | 41300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 41300 kr | 41300 kr | |
| Snitt | 95% | 41300 kr | 41300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41100 kr | 41300 kr |
| 35-44 | 49700 kr | 49900 kr | |
| 45-54 | 52600 kr | 52900 kr | |
| Snitt | 89% | 47000 kr | 47400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 41100 kr | 41300 kr |
| 35-44 | 49700 kr | 49900 kr | |
| 45-54 | 52600 kr | 52900 kr | |
| Snitt | 89% | 47000 kr | 47400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 38200 kr | 38600 kr |
| Snitt | 89% | 41800 kr | 42100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 38100 kr | 38100 kr | |
| 45-54 | 38500 kr | 38500 kr | |
| 55-64 | 39600 kr | 39600 kr | |
| Snitt | 95% | 39100 kr | 39100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 38100 kr | 38100 kr | |
| 45-54 | 38500 kr | 38500 kr | |
| 55-64 | 39600 kr | 39600 kr | |
| Snitt | 95% | 39100 kr | 39100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 38100 kr | 38600 kr |
| Snitt | 89% | 41800 kr | 42100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 93% | 38100 kr | 38600 kr |
| Snitt | 89% | 41800 kr | 42100 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Store consultant has the SSYK code 3339, which we use to match against the SCB database to obtain the latest salary statistics.
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