How much does a Marketing communicator make

  1. Salary statistics
  2. Marketing communicator
Image that illustrates Marketing communicator

Marketing communicator

54 500 kr

Marketing analysts and marketers etc.

48 700 - 78 400 kr / month

Women earn 88% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Marketing communicator

Average salary 54 500 kr
Males 58 500 kr
Females 51 800 kr
1 Likes 0 Comments 152 Vacant jobs ->

What does a marketing communicator do? – Tasks and work environment

A marketing communicator is responsible for planning, executing, and following up on the company's communication and marketing efforts. The work involves designing messages, creating content for various channels, and coordinating marketing activities to strengthen brands and drive sales. The role often requires close collaboration with colleagues in sales, graphic design, and digital media. The work environment is usually office-based, with elements of digital and creative work, and the pace can be high during campaigns or launches.

Salary development over time

The salary for marketing communicators has shown a steady upward trend over the past three years. In 2022, the average salary was 50,400 SEK per month, then increased to 51 600 SEK in 2023. In 2024, the average salary continues to rise and now stands at 54 500 SEK, representing an increase of approximately 8% over three years. The salary increase is linked to the growing demand for digital skills, changing market conditions, and increased complexity of tasks. The industry has also shifted toward more specialized roles, where expertise is valued higher, thus driving up salary levels.

Marketing communicator salary – comprehensive overview

  • Average salary: 54 500 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education < 3 years)
  • Highest salary: 78,400 SEK/month (male, private sector, postgraduate education)
  • Hourly wage: 328 SEK/hour
  • Gender differences: Men earn 58 500 SEK, women 51 800 SEK (88% of men's salary)
  • Regional differences: Data on variation is lacking, but metropolitan regions often offer higher salaries

Education and qualifications

To work as a marketing communicator, a post-secondary education in marketing, communication, or media studies is usually required. Many employers value practical experience in communication work and digital tools, as well as strong verbal and written skills. Internships, trainee positions, or project work during studies are often advantageous and can provide valuable industry contacts.

  • Formal degree: Bachelor's degree in marketing, communication, or media studies (3 years)
  • Certifications/courses: Courses in digital marketing, content marketing, and social media
  • Internships/trainee programs: Internships during studies or trainee programs provide valuable experience
  • Prerequisites: Good knowledge of Swedish and English, digital competence
  • Self-study/online: Opportunities to supplement knowledge via online courses, e.g., in SEO and analytics tools

Many marketing communicators work at the intersection of strategy and creativity, where collaboration with IT, sales, and production becomes increasingly important. The ability to understand both business goals and audience behavior is often crucial for success and development in the role.

– statsskuld.se

Common benefits and compensations

Marketing communicators are often offered benefits such as wellness allowances, occupational pension, flexible working hours, and remote work options. Many also include professional development through courses and conferences, as well as bonus or commission systems tied to achieved goals. A company phone and computer are standard, and some employers offer extra vacation days or employee discounts.

Competition and challenges

The competition for attractive positions as a marketing communicator is high, especially in metropolitan areas where many seek employment with larger companies and agencies. The role is evolving rapidly, with increased demands for digital competence and familiarity with new tools and channels. There are high expectations to deliver under pressure and manage quick changes in tasks and projects. At the same time, staying updated on technology, trends, and consumer behavior presents a challenge. The ability to combine strategic thinking with operational execution is essential for long-term success.

Tips for aspiring marketing communicators

To succeed as a marketing communicator, it is beneficial to be curious and communicative, which helps in understanding the target audience and creating engaging messages. Building a digital portfolio with examples of previous work, while developing analytical skills to measure and follow up on campaigns, is important. Creativity is a valuable asset, but thoroughness is also required to handle multiple projects simultaneously and meet deadlines. Networking and actively seeking internships or trainee positions provide valuable contacts and experience. Flexibility and a willingness to learn continuously are crucial, as the industry changes quickly and tasks vary. Taking initiative and showing drive are qualities often rewarded in recruitment.

Key facts about marketing communicators

  • Education level: Bachelor's degree in marketing/communication (3 years)
  • Work environment: Office-based, often with flexible hours
  • Demand: Large opportunities for nationwide employment
  • Typical employment form: Full-time, sometimes consulting or project-based
  • Special skills: Digital marketing and analytics tools are highly valued

Career paths and future prospects

After three to five years in the profession, many marketing communicators advance to roles such as marketing manager, communication strategist, or project leader in marketing. There are also opportunities to specialize in digital marketing, content management, or employer branding. According to the Swedish Public Employment Service's forecast, the job prospects within the profession are strong, and demand is expected to remain unchanged over the next five years. However, the recruitment situation is characterized by some difficulty in finding the right skills, as many leave the profession for other roles or industries. Recently, there were 550 job openings in the fields of marketing analyst and marketer.

Frequently asked questions about marketing communicators

  • What does a marketing communicator earn?
    - The average salary is 54 500 SEK per month, but it varies depending on experience, education, and sector.
  • What education is required to become a marketing communicator?
    - Usually, a bachelor's degree in marketing, communication, or a related field is required.
  • Are there salary differences between men and women?
    - Yes, men earn an average of 58 500 SEK, while women earn 51 800 SEK, which is 88% of men's salaries.
  • What is the job market like for marketing communicators?
    - Opportunities are abundant nationwide, and demand is expected to remain unchanged over the next five years.
  • What career paths are available within the profession?
    - Common developments include roles such as marketing manager, communication strategist, or digital specialist.
  • What are the highest and lowest salaries for a marketing communicator?
    - The highest recorded salary is 78,400 SEK, and the lowest is 48,700 SEK per month.

Richard Andersson

Richard Andersson - 2025-07-12 21:59:26

Occupation
Who has the highest salary?
The highest salary for a Marketing communicator is 78400 kr. This salary belongs to a man working in the Privately employed officials with a postgraduate education. The highest salary for a woman in this profession is 58800 kr.
Who has the lowest salary?
The lowest salary for a Marketing communicator is 48700 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 50600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30500 kr 30800 kr
25-34 94% 45000 kr 45400 kr
35-44 91% 55400 kr 56100 kr
45-54 85% 61100 kr 62800 kr
55-64 94% 64200 kr 65700 kr
Snitt 88% 53600 kr 54500 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
Register an account before you can comment

To write a comment you need to create an account.

Default Avatar

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing communicator has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

Search salary statistics for occupation
8000 kr
<-|->
90000 kr
Vacant jobs
Show more
Similar occupations
Latest posts
  • Public Opinion - Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Public Opinion

    Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Wed, 19 Nov 2025 - 08:35
  • National Debt - The National Debt – Level, Development, and Significance for Sweden

    National Debt

    The National Debt – Level, Development, and Significance for Sweden

    Wed, 8 Oct 2025 - 08:00
Salary, Taxes, and Fees
Net salary 31 377
Net salary
31 377
Taxes
11 738
Fees
12 129

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

Swedish Church Member

* Updated with 2025 taxes

Explore more topics