Sellers, ads salary

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Sellers, ads salary

53 200 SEK

Corporate salespeople

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 000 - 64 000 SEK / month

Women earn 92% of what men do.

Försäljning & inköp

Average salary 53 200 SEK/month Monthly gross salary
Salary range 38 000 - 64 000 SEK Latest available range Data year 2025 Latest published dataset

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Calculate take-home pay for Sellers, ads 53 200 SEK/month prefilled Calculate gross salary for Sellers, ads Start from net pay More salary pages Browse more roles Open jobs for Sellers, ads 2 113 matching jobs in Försäljning & inköp

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Salary trend About the role What does a sales representative in advertising do? – Tasks and work environment Salary development over time Advertising sales salary – comprehensive overview Open jobs Related occupations About the data FAQ

Salary progression Sellers, ads

Average salary 53 200 kr
Males 54 400 kr
Females 49 900 kr
1 Likes 0 Comments 2113 Vacant jobs ->

What does a sales representative in advertising do? – Tasks and work environment

A sales representative in advertising is responsible for selling ad space across various media, such as digital platforms, print press, or radio. The work involves identifying new business opportunities, building and maintaining customer relationships, and negotiating contracts and prices. Contact is often made via phone, digital meetings, and personal visits, where the ability to understand customer needs and create tailored solutions is crucial. The work environment is typically office-based with a fast pace, deadlines, and result-oriented goals, but flexibility and remote work options are increasingly common in the industry.

Salary development over time

Sales representatives in advertising have seen a steady increase in average salary over the past three years. In 2022, the average salary was 46,700 SEK per month, rising to 51 300 in 2023 and further up to 53 200 in 2024. This represents a total increase of about 10% during this period, slightly above the average wage growth on the labor market. Salaries are influenced by increased digitalization, where demand for skilled advertising salespeople with digital competence has grown. At the same time, competition for advertising revenue among media channels has led employers to value salespeople with broad networks and advanced negotiation skills, which may explain the salary increase.

Advertising sales salary – comprehensive overview

  • Average salary: 53 200 SEK/month
  • Lowest salary: 38,200 SEK/month (female, government sector)
  • Highest salary: 61,500 SEK/month (male, private sector employee, postgraduate education 3+ years)
  • Hourly wage (average): 309 SEK
  • Women's average salary: 49 900 SEK (92 % of men's salary)
  • Men's average salary: 54 400 SEK
  • Regional differences: Salary variations exist, but the capital region often offers higher levels

Education and qualifications

To work as a sales representative in advertising, a high school diploma is usually required, preferably with a focus on sales, marketing, or media. Many employers value post-secondary studies in sales or marketing communication, but practical experience, internal training, and specialized courses are also common ways to build expertise. The ability to quickly understand digital ad solutions and strong communication skills are key qualifications for success in the role.

  • High school diploma: Business and administration programs or similar
  • Post-secondary education: YH/KY training in sales, marketing, or media (1–2 years)
  • Certifications: Courses in digital marketing, ad management, and sales techniques
  • Internships: Internships or trainee programs within the media industry are recommended
  • Prerequisites: Good communication skills and interest in business
  • Self-study: Online courses in digital advertising and CRM systems

Many advertising salespeople build a broad network across various industries, making the role often a stepping stone to leadership positions in marketing, business development, or media companies. The social aspect of the profession also offers great opportunities for personal growth and daily variation.

– statsskuld.se

Common benefits and compensation

Advertising salespeople are often offered performance-based pay with a base salary supplemented by commissions or bonuses. Other common benefits include wellness allowances, mobile phones and computers, company cars for larger client responsibilities, and opportunities for skills development. Flexible working hours and remote work options are also common in the profession.

Competition and challenges

The job market for advertising salespeople is characterized by a balance between supply and demand, with moderate opportunities for new jobs nationwide. One of the biggest challenges is the rapid digital development, requiring salespeople to constantly update their knowledge of new platforms and ad technologies. Competition for advertising budgets is fierce, which demands high results and adaptability. Additionally, good negotiation and networking skills are essential, and the pressure to meet sales targets can be demanding. Building long-term relationships and delivering added value to clients are thus crucial for success in the profession.

Tips for aspiring advertising salespeople

To succeed as an advertising salesperson, it’s important to be result-oriented and comfortable working towards clear goals, as the profession is often performance-based. Strong communication skills help build trust with clients and present solutions convincingly. Being attentive to customer needs and capable of identifying opportunities is key to long-term business relationships. Flexibility and the ability to quickly adapt to changing market conditions are also important, as digital ad solutions are constantly evolving. A genuine interest in sales and media fuels engagement and motivation. For those who are persistent and positive, the profession offers opportunities for personal and professional growth. Finally, continuous further education in digital marketing is advisable to stay competitive.

Key facts about Salespeople in advertising

  • Average salary: 53 200 SEK/month
  • Salary range: 38,200–61,500 SEK/month
  • Education level: High school diploma, often supplemented with YH or courses
  • Work environment: Office-based, often result-driven and social
  • Demand: Moderate, approx. 550 job openings nationwide

Career paths and future outlook

After three to five years as an advertising salesperson, there are opportunities to advance to roles such as key account manager, sales manager, or business developer within the media industry. Some choose to specialize in digital advertising or project management. According to the Swedish Public Employment Service’s forecast, demand for corporate salespeople, including advertising salespeople, is expected to remain unchanged over the next five years, with a balanced job market. This offers good prospects for continued employment for engaged and well-informed individuals. However, digitalization and changing advertising channels may influence future skill requirements, making ongoing training increasingly important.

Frequently asked questions about Salespeople in advertising

  • What is the average salary for a sales representative in advertising?
    - A sales representative in advertising has an average monthly salary of 53 200.
  • What are the highest and lowest salaries for a sales representative in advertising?
    - The highest reported salary is 61,500 SEK and the lowest is 38,200 SEK per month.
  • What are the gender differences in salaries for sales representatives in advertising?
    - Women earn on average 49 900 SEK while men earn 54 400 SEK, which corresponds to 92 % of men's salary.
  • Is education required to become a sales representative in advertising?
    - High school education is usually required, but post-secondary courses and experience are highly valued.
  • What personal qualities are needed for the profession?
    - Communication skills, attentiveness, drive, and adaptability are important qualities.
  • What are the future prospects for advertising salespeople?
    - Demand is considered moderate and unchanged over the next five years, with approximately 550 job openings nationwide.
  • Are there regional salary differences?
    - Yes, salary levels are often higher in metropolitan regions compared to other parts of the country.

Richard Andersson

Richard Andersson - 2025-07-07 23:07:04

Occupation
Who has the highest salary?
The highest salary for a Sellers, ads is 64000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 57200 kr.
Who has the lowest salary?
The lowest salary for a Sellers, ads is 38000 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 47100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 85% 32800 kr 34100 kr
25-34 95% 45100 kr 47100 kr
35-44 91% 50900 kr 53600 kr
45-54 98% 53100 kr 56100 kr
55-64 90% 54700 kr 57700 kr
65-68 55100 kr 57700 kr
Snitt 92% 50600 kr 53200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Sellers, ads has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
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Net salary
31 390
Taxes
11 718
Fees
12 582

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* Updated with 2026 taxes

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