Sales consultant

What does a Sales Consultant do? – Tasks and Work Environment

A Sales Consultant works on establishing, developing, and maintaining business relationships between companies and their clients. Tasks often include identifying new business opportunities, conducting client visits, presenting products and services, as well as negotiating and closing deals. Sales Consultants are responsible for driving the sales process from initial contact to completion, requiring both strategic thinking and the ability to build long-term relationships. The work environment varies between office work, travel to clients, and participation in industry fairs or events, which means the profession is often characterized by high variability and fast pace.

Salary Development Over Time

The salary for Sales Consultants has shown a clear upward trend in recent years. In 2022, the average salary was 46,700 SEK per month. In 2023, it increased to 49 600 SEK, corresponding to an increase of about 6.2%. Between 2023 and 2024, the average salary further rose to 51 300 SEK, an increase of approximately 3.4%. The total salary increase over the three-year period is thus around 9.9%. This positive salary development can be explained by continued strong demand for qualified corporate salespeople, as well as increased requirements for industry-specific skills and experience. However, the salary increase has been somewhat higher for men than for women, which is reflected in the persistent gender pay gap in the field.

Sales Consultant Salary – Complete Overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (woman, public sector)
• Highest salary: 61,500 SEK/month (man, private sector, post-secondary education 3+ years)
• Hourly wage: 309 SEK
• Gender differences: Men earn 53 000 SEK, women 47 200 SEK (89% of men's salary)
• Regional differences: No data on regional salary variation available

Education and Qualifications

The path to becoming a Sales Consultant often involves high school education with a focus on sales, commerce, or economics, but many employers prefer candidates with post-secondary education in relevant fields. Practical experience in sales and customer relations is highly valued, and additional courses or certifications can be advantageous. The ability to communicate effectively and build trust are central qualities, as well as understanding business processes.

• High school education: Business and administration programs or similar
• Post-secondary education: YH training or university courses in sales, marketing, or economics (1–3 years)
• Certifications: Sales training, negotiation techniques, and industry-specific courses
• Internships: Work experience or traineeships in sales are highly valuable
• Recruitment requirements: Often includes a driver's license and proficiency in Swedish (spoken and written)

Common Benefits and Compensation

Sales Consultants are often offered performance-based bonuses in addition to base salary, which can significantly enhance earnings. Company cars, mobile phones, wellness allowances, and flexible working hours are also common benefits. Training and development programs are often included as part of the employment package, especially with larger employers.

Competition and Challenges

Competition for the most attractive Sales Consultant positions is relatively high, especially within industries with high salary potential and rapid career progression. The job market is characterized by a balance, meaning the number of qualified candidates roughly matches demand. Challenges in the profession include high performance expectations and adaptability requirements, as well as a work environment where changes in the market and technology quickly influence sales strategies. The ability to handle pressure and continuously develop one's network is crucial for long-term success in the role.

Tips for Aspiring Sales Consultants

To succeed as a Sales Consultant, it is beneficial to be both attentive and proactive. Building relationships requires social skills and the ability to understand customer needs, often leading to more business opportunities. Self-discipline helps in reaching set goals and managing work with responsibility. Being solution-oriented is also valuable, as unforeseen challenges are common in the sales process. Continuously developing your skills through training and networking enhances competitiveness. A positive attitude and perseverance make it easier to navigate both successes and setbacks. Finally, effective communication is key, as clear and trust-inspiring dialogue is often the secret to successful deals.

Key Facts about Sales Consultant

• Average salary: 51 300 SEK/month
• Salary range: 38,200–61,500 SEK/month
• Gender pay gap: Women earn 89% of what men do
• Work environment: Field-based and office-based, often with travel
• Demand: 550 job openings, moderate future prospects

Career Paths and Future Outlook

After three to five years as a Sales Consultant, there are opportunities to advance to roles such as Key Account Manager, Sales Manager, or Business Developer, especially for those with documented sales results and leadership qualities. Forecasts from the Swedish Public Employment Service indicate that opportunities for employment as a business seller, including Sales Consultants, are moderate, and demand is expected to remain unchanged over the next five years. The recruitment situation is characterized by a balance between supply and demand, meaning qualified applicants have good chances of employment but also face some competition. The Sales Consultant role can also serve as a stepping stone to specialized sales roles within specific industries or international markets.

Frequently Asked Questions about Sales Consultants

• What is the average salary of a Sales Consultant?
  - A Sales Consultant has an average monthly salary of 51 300 SEK.
• What is the highest salary for a Sales Consultant?
  - The highest reported salary is 61,500 SEK per month, for a man with post-secondary education and private employment.
• What are the gender differences in Sales Consultant salaries?
  - Men earn an average of 53 000 SEK and women 47 200 SEK, which means women earn 89% of men's salaries.
• What education is required to become a Sales Consultant?
  - High school education with a focus on commerce is common, but post-secondary education in sales or economics is advantageous.
• What are the future prospects for Sales Consultants?
  - Demand is expected to be unchanged over five years, with moderate employment opportunities according to the Swedish Public Employment Service.
• What are common benefits for Sales Consultants?
  - Bonuses, company cars, mobile phones, wellness allowances, and flexible hours are typical benefits.
• Are there regional salary differences for Sales Consultants?
  - No detailed regional statistics are available, but salary levels may vary depending on location and industry.