Export seller

What does an export salesperson do? – Tasks and work environment

An export salesperson is responsible for developing and maintaining business relationships with clients on international markets. The role includes identifying new business opportunities, negotiating agreements, and following up on sales processes from initial contact to delivery. The work environment often involves travel, both within and outside Europe, as well as frequent contact with customers, distributors, and colleagues in different markets. The work is usually performed from an office but requires great flexibility and adaptability to different cultures and business customs. The ability to build long-term relationships and understand customer needs is crucial for success in the profession.

Salary development over time

The salary for export salespeople has shown a steady upward trend over the past three years. In 2022, the average salary was 46,700 kronor per month, increasing to 49 600 kronor in 2023. During 2024, the average salary has risen further to 51 300 kronor, corresponding to a total increase of approximately 9.8% over three years. This salary development reflects an increased demand for international sales skills and a greater focus on export across many industries. Differences in education level and experience also influence salary development, with those having longer post-secondary education or specialized skills often able to negotiate higher salaries. Despite increased global competition and efficiencies in sales, the trend indicates that export salespeople continue to be highly valued in the labor market.

Export salesperson salary – complete overview

• Average salary: 51 300 kr/month
• Lowest salary: 38,200 kr/month (female, public sector)
• Highest salary: 61,500 kr/month (male, private sector employee, 3+ years post-secondary education)
• Hourly wage: 309 kr
• Gender differences: Men earn 53 000 kr, women 47 200 kr (women earn 89% of men's salary)
• Regional differences: Data on regional variation is not available

Education and qualifications

To work as an export salesperson, a post-secondary education in economics, marketing, or international trade is usually required. Many employers prefer candidates with sales experience and good language skills, especially in English and other major trading languages. Practical experience in export or working with foreign markets is highly valued, as is the ability to quickly understand new business cultures and regulations.

• Formal education: University degree in economics, marketing, or international trade (3–4 years)
• Courses/certifications: Sales and export courses, language training
• Internship/trainee: Internships at export companies or trainee programs increase employability
• Prerequisites: High school diploma, preferably with economics or language specialization
• Tips: International experience and industry-specific knowledge are advantageous

Common benefits and compensations

Export salespeople often have access to benefits such as company cars, bonus and commission systems linked to sales targets, wellness contributions, and opportunities for remote work. Travel expenses, per diems, and training in language skills and international business law are also common compensations within the profession.

Competition and challenges

The competition for attractive export salesperson positions remains stable, with moderate opportunities according to the Swedish Employment Agency's forecasts. Challenges in the profession often involve continuously developing language skills and adapting to different business cultures. The ability to manage long sales cycles and complex negotiations is central, as is staying updated on changing export and customs regulations. Digitalization and automation also require flexibility and quick adoption of new working methods and technologies.

Tips for those aspiring to become export salespeople

To succeed as an export salesperson, it is beneficial to have strong communication skills and a genuine interest in other cultures. Persistence and result orientation help in managing long sales processes and achieving set goals. Building a broad network – networking skills are key to success in international sales. Continuously improve your language skills and be open to learning about new markets and business customs. Having good analytical skills makes it easier to understand customer needs and tailor offers accordingly. Flexibility and adaptability are qualities appreciated by employers, especially in a global environment where conditions can change rapidly.

Key facts about export salespeople

• Education level: Post-secondary education (3–4 years recommended)
• Work environment: Office-based with frequent international travel
• Work form: Full-time, sometimes with flexible hours
• Demand: 550 available jobs in the profession of business salespeople
• Language skills: English and additional languages often required

Career paths and future prospects

After three to five years as an export salesperson, there are opportunities to advance to roles such as export manager, key account manager, or regional manager for specific markets. Some choose to specialize within certain industries or regions to become experts in those markets. According to the Swedish Employment Agency's forecast, the labor market for business salespeople – including export salespeople – is expected to be balanced, with moderate job opportunities and unchanged demand over the next five years. Those combining sales experience with language skills and international business understanding have good chances for continued career development in the field.

Frequently asked questions about export salespeople

• What does an export salesperson earn?
  - The average salary for an export salesperson is 51 300 kronor per month, but there is significant variation depending on experience, education, and sector.
• What education is required to become an export salesperson?
  - The most common is a post-secondary education in economics, marketing, or international trade.
• Are there salary differences between men and women?
  - Yes, women earn on average 89% of what men do within the profession of export salesperson.
• What is the job market like for export salespeople?
  - The job market is balanced with approximately 550 available positions within the profession of business salespeople.
• What personal qualities are important for an export salesperson?
  - Communication skills, language proficiency, flexibility, and relationship-building abilities are central qualities.
• What are the most common benefits?
  - Company cars, bonuses, wellness contributions, and opportunities for international travel are common benefits.
• How can one advance in the profession?
  - After a few years, there are opportunities to become export manager or take responsibility for larger markets and key clients.