- Salary statistics
- Land hostess salary
Land hostess salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
24 900 - 43 800 SEK / month
Women earn 89% of what men do.
Försäljning & inköp
Related tools
Salary progression Land hostess
What does a Markvärdinna do? – Tasks and work environment
A Markvärdinna primarily works within the travel and transportation sector and is responsible for providing service and information to travelers at airports, train stations, or bus terminals. Tasks include welcoming and assisting passengers during check-in, answering questions about departures and arrivals, and helping with rebookings or traffic disruptions. Coordination with other professionals such as security staff and transport providers is often involved. The work environment is often dynamic, with periods of high tempo and frequent contact with people from diverse backgrounds. It requires a strong sense of service and the ability to handle stressful situations professionally.
Salary development over time
The salary for a Markvärdinna has been positive in recent years. In 2022, the average salary was 31,800 SEK per month, which increased to 34 100 SEK in 2023. In 2024, the average level reached 36 800 SEK, representing a total increase of approximately 7.2% over three years. This salary improvement is linked to increased demand for service personnel in the transport sector, as well as requirements for language skills and customer interaction. The labor market's need for qualified staff, especially in larger cities and international hubs, has contributed to this growth. Improved collective agreements and some staff shortages have also positively affected salary development for the profession.
Markvärdinnor meet travelers from around the world daily and need to quickly switch between different languages and cultures. The communicative ability and professional reception are often crucial for the traveler's overall experience – and can make a stressful journey much smoother.
Markvärdinna salary – complete overview
- Average salary: 36 800 SEK/month
- Lowest salary: 24,900 SEK/month (male, government sector, pre-secondary education)
- Highest salary: 39,100 SEK/month (male, public sector, post-secondary education <3 years)
- Highest female salary: 37,100 SEK/month
- Lowest female salary: 30,800 SEK/month
- Hourly wage: 205 SEK
- Gender differences: Women earn 89 % of what men do (men: 39 400 SEK, women: 35 000 SEK)
- Regional differences: Data on regional variations is unavailable
Education and qualifications
To work as a Markvärdinna, a high school diploma with a focus on service, tourism, or administration is usually required. Many employers also appreciate postgraduate courses in customer service, languages, or logistics. Practical experience from similar service roles is highly meritorious. Employers prefer candidates with good language skills, especially in English and sometimes additional languages.
- High school diploma: Focus on tourism, service, or administration
- Post-secondary courses: Customer service, languages, logistics (not mandatory but advantageous)
- Internship/Trainee: Introductory programs or internships are often offered
- Language skills: Good Swedish and English, additional languages are an advantage
- Certifications: Security training may be required at airports
Common benefits and compensations
Markvärdinnor are often offered overtime pay for evening, night, and weekend work, as well as access to wellness allowances and employee discounts on travel. Some workplaces also provide extra vacation days, pension contributions, and opportunities for further training within the company. Uniforms and work clothes are typically included in the employment.
Competition and challenges
The competition for positions as a Markvärdinna can vary depending on the workplace and location, but generally there is a good demand at larger travel centers and airports. Challenges in the profession often involve handling stressful situations, unforeseen traffic disruptions, and sometimes demanding travelers. Flexibility is required as working hours can be irregular, and quick problem-solving under pressure is essential. Digitalization and automation of certain tasks, such as check-in, may change the role over time. Nonetheless, personal interaction remains a central aspect, especially in complex situations where service and safety are critical.
Tips for those who want to become a Markvärdinna
To succeed as a Markvärdinna, it is beneficial to be service-minded and able to prioritize the traveler's needs. Good communication skills facilitate clear and friendly information delivery, even under pressure. Flexibility is valuable since shifts often vary throughout the day and tasks can change quickly. An interest in languages and cultures gives you an advantage, especially at larger travel hubs with international contacts. Accuracy and stress resilience are crucial, as the job involves responsibility for safety and smooth flows. Being solution-oriented helps you handle unexpected situations quickly and find good solutions for travelers. Finally, showing empathy and patience is important, as the profession often involves meeting people in various emotional states.
Key facts about a Markvärdinna
- Education level: High school diploma, often with a focus on service
- Work environment: Airports, train stations, or bus terminals
- Work type: Shift work with irregular hours
- Demand: 550 available jobs in Sweden (2024)
- Language skills: English required, additional languages advantageous
Career paths and future prospects
After three to five years as a Markvärdinna, opportunities exist to advance to supervisory roles, such as team leader or group manager within customer service at larger transport hubs. Some choose to further their education in logistics, traffic planning, or security, and then move on to coordinating or administrative roles. According to the Swedish Public Employment Service, the outlook is good, especially in larger cities where the need for service staff is constant. Digitalization may reduce some simpler tasks, but personal interaction and service skills will continue to be highly valued in the industry.
Frequently asked questions about a Markvärdinna
- What does a Markvärdinna earn?
- The average salary is 36 800 SEK per month, with variation depending on experience and workplace. - What are the gender differences in the profession?
- Women earn on average 89 % of men's salaries, which means women's average salary is slightly higher. - What education is required to become a Markvärdinna?
- A high school diploma with a focus on service or tourism is recommended, along with good language skills. - What are the working hours for a Markvärdinna?
- Shift work is common, with work during evenings, nights, and weekends. - What is the highest and lowest salary for a Markvärdinna?
- The highest salary is 39,100 SEK and the lowest is 24,900 SEK, depending on experience, gender, and sector. - What is the demand like in the job market?
- There are 550 available jobs within the profession in Sweden according to the latest data. - What qualities are important for success?
- Customer service skills, stress resilience, good communication, and flexibility are highly valued.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 91% | 25900 kr | 30900 kr |
| 25-34 | 87% | 32200 kr | 34800 kr |
| 35-44 | 94% | 34200 kr | 36200 kr |
| 45-54 | 85% | 39300 kr | 41500 kr |
| 55-64 | 85% | 38100 kr | 39700 kr |
| Snitt | 89% | 34200 kr | 36800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 105% | 26100 kr | 30600 kr |
| 25-34 | 102% | 30800 kr | 33700 kr |
| 35-44 | 96% | 34000 kr | 35900 kr |
| 45-54 | 96% | 35800 kr | 37200 kr |
| 55-64 | 92% | 37500 kr | 39000 kr |
| 65-68 | 110% | 34700 kr | 36400 kr |
| Snitt | 99% | 33200 kr | 35500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 115% | 32200 kr | 34500 kr |
| 25-34 | 100% | 32600 kr | 34700 kr |
| 35-44 | 97% | 35300 kr | 37200 kr |
| 45-54 | 91% | 36100 kr | 38400 kr |
| 55-64 | 90% | 38200 kr | 40300 kr |
| 65-68 | 34900 kr | 37700 kr | |
| Snitt | 96% | 34900 kr | 37000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 103% | 24600 kr | 29700 kr |
| 25-34 | 106% | 29400 kr | 32900 kr |
| 35-44 | 102% | 32700 kr | 34600 kr |
| 45-54 | 99% | 35600 kr | 36700 kr |
| 55-64 | 96% | 37000 kr | 38200 kr |
| 65-68 | 114% | 34600 kr | 36000 kr |
| Snitt | 104% | 32100 kr | 34500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 90% | 25900 kr | 30900 kr |
| 25-34 | 86% | 32300 kr | 34900 kr |
| 35-44 | 93% | 34200 kr | 36200 kr |
| 45-54 | 84% | 39600 kr | 41800 kr |
| 55-64 | 84% | 38200 kr | 39800 kr |
| Snitt | 88% | 34300 kr | 36900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 90% | 25900 kr | 30900 kr |
| 25-34 | 86% | 32300 kr | 34900 kr |
| 35-44 | 93% | 34200 kr | 36200 kr |
| 45-54 | 84% | 39600 kr | 41800 kr |
| 55-64 | 84% | 38200 kr | 39800 kr |
| Snitt | 88% | 34300 kr | 36900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 91% | 26500 kr | 32400 kr |
| 25-34 | 87% | 34500 kr | 37600 kr |
| 35-44 | 94% | 34900 kr | 37700 kr |
| 45-54 | 85% | 43300 kr | 45600 kr |
| 55-64 | 85% | 42400 kr | 43800 kr |
| Snitt | 89% | 36300 kr | 39400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 105% | 25700 kr | 29800 kr |
| 25-34 | 102% | 31400 kr | 33400 kr |
| 35-44 | 96% | 35100 kr | 36800 kr |
| 45-54 | 96% | 36300 kr | 38500 kr |
| 55-64 | 92% | 39900 kr | 41400 kr |
| 65-68 | 110% | 33300 kr | 33900 kr |
| Snitt | 99% | 33700 kr | 35800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 115% | 30100 kr | 31800 kr |
| 25-34 | 100% | 33200 kr | 34600 kr |
| 35-44 | 97% | 36200 kr | 37900 kr |
| 45-54 | 91% | 37400 kr | 40700 kr |
| 55-64 | 90% | 40800 kr | 42400 kr |
| Snitt | 96% | 36100 kr | 37800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 103% | 24400 kr | 29200 kr |
| 25-34 | 106% | 28600 kr | 31400 kr |
| 35-44 | 102% | 32000 kr | 34100 kr |
| 45-54 | 99% | 35600 kr | 37000 kr |
| 55-64 | 96% | 38300 kr | 39600 kr |
| 65-68 | 114% | 32500 kr | 32800 kr |
| Snitt | 104% | 30800 kr | 33400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 90% | 26500 kr | 32500 kr |
| 25-34 | 86% | 34700 kr | 38000 kr |
| 35-44 | 93% | 34900 kr | 37700 kr |
| 45-54 | 84% | 43600 kr | 45900 kr |
| 55-64 | 84% | 0 kr | 44000 kr |
| Snitt | 88% | 36400 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 90% | 26500 kr | 32500 kr |
| 25-34 | 86% | 34700 kr | 38000 kr |
| 35-44 | 93% | 34900 kr | 37700 kr |
| 45-54 | 84% | 43600 kr | 45900 kr |
| 55-64 | 84% | 0 kr | 44000 kr |
| Snitt | 88% | 36400 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 91% | 25300 kr | 29500 kr |
| 25-34 | 87% | 30500 kr | 32800 kr |
| 35-44 | 94% | 33700 kr | 35300 kr |
| 45-54 | 85% | 36500 kr | 38600 kr |
| 55-64 | 85% | 35400 kr | 37100 kr |
| Snitt | 89% | 32700 kr | 35000 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 105% | 26400 kr | 31200 kr |
| 25-34 | 102% | 30600 kr | 33900 kr |
| 35-44 | 96% | 33500 kr | 35500 kr |
| 45-54 | 96% | 35600 kr | 36800 kr |
| 55-64 | 92% | 36300 kr | 37900 kr |
| 65-68 | 110% | 35300 kr | 37400 kr |
| Snitt | 99% | 32900 kr | 35400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 115% | 33900 kr | 36700 kr |
| 25-34 | 100% | 32200 kr | 34800 kr |
| 35-44 | 97% | 34500 kr | 36600 kr |
| 45-54 | 91% | 35500 kr | 37300 kr |
| 55-64 | 90% | 35400 kr | 38100 kr |
| 65-68 | 34500 kr | 37400 kr | |
| Snitt | 96% | 34000 kr | 36400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 103% | 24800 kr | 30000 kr |
| 25-34 | 106% | 29600 kr | 33300 kr |
| 35-44 | 102% | 32900 kr | 34700 kr |
| 45-54 | 99% | 35600 kr | 36600 kr |
| 55-64 | 96% | 36700 kr | 37900 kr |
| 65-68 | 114% | 35500 kr | 37400 kr |
| Snitt | 104% | 32400 kr | 34900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 90% | 25200 kr | 29300 kr |
| 25-34 | 86% | 30400 kr | 32600 kr |
| 35-44 | 93% | 33700 kr | 35300 kr |
| 45-54 | 84% | 36600 kr | 38700 kr |
| 55-64 | 84% | 35300 kr | 37000 kr |
| Snitt | 88% | 32700 kr | 34900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 90% | 25200 kr | 29300 kr |
| 25-34 | 86% | 30400 kr | 32600 kr |
| 35-44 | 93% | 33700 kr | 35300 kr |
| 45-54 | 84% | 36600 kr | 38700 kr |
| 55-64 | 84% | 35300 kr | 37000 kr |
| Snitt | 88% | 32700 kr | 34900 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Land hostess has the SSYK code 4221, which we use to match against the SCB database to obtain the latest salary statistics.
-
Senior Sales Representative in Jönköping – Driven & Self-Motivated
Travel agents and traffic assistants etc.
Mon, 22 Jun 2026 - 23:55 -
Travel Sales Consultant at Ticket in Östersund
Travel agents and traffic assistants etc.
Thu, 18 Jun 2026 - 11:20 -
Traffic Assistant at Hemavan Tärnaby Airport
Travel agents and traffic assistants etc.
Tue, 16 Jun 2026 - 21:14 -
Salesperson for Contura Group – East/North Region
Travel agents and traffic assistants etc.
Sat, 13 Jun 2026 - 00:05 -
Sales Agent at Arlanda Express – Join Our Autumn Team
Travel agents and traffic assistants etc.
Fri, 12 Jun 2026 - 23:38
Compare salary, work tasks and job outlook in adjacent occupations to find roles with similar skills or pay levels.
-
Average salary: 30 400 SEK/month • Försäljning & inköp
Cashiers etc.
Compare with Land hostess
Wed, 24 Jun 2026 - 15:36 -
Average salary: 34 600 SEK/month • Försäljning & inköp
Store salespersons, specialty trade
Compare with Land hostess
Wed, 24 Jun 2026 - 14:23 -
Average salary: 31 400 SEK/month • Försäljning & inköp
Guides and tour leaders
Compare with Land hostess
Wed, 24 Jun 2026 - 20:26 -
Business travel salesman salary
Average salary: 36 800 SEK/month • Försäljning & inköp
Travel agents and traffic assistants etc.
Compare with Land hostess
Wed, 24 Jun 2026 - 20:56 -
Average salary: 33 800 SEK/month • Försäljning & inköp
Store salespersons, groceries
Compare with Land hostess
Wed, 24 Jun 2026 - 17:23 -
Average salary: 40 100 SEK/month • Försäljning & inköp
Forwarding agents and transport brokers
Compare with Land hostess
Wed, 24 Jun 2026 - 21:36