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What does a Markvärdinna do? – Tasks and work environment

A Markvärdinna primarily works within the travel and transportation sector and is responsible for providing service and information to travelers at airports, train stations, or bus terminals. Tasks include welcoming and assisting passengers during check-in, answering questions about departures and arrivals, and helping with rebookings or traffic disruptions. Coordination with other professionals such as security staff and transport providers is often involved. The work environment is often dynamic, with periods of high tempo and frequent contact with people from diverse backgrounds. It requires a strong sense of service and the ability to handle stressful situations professionally.

Salary development over time

The salary for a Markvärdinna has been positive in recent years. In 2022, the average salary was 31,800 SEK per month, which increased to 32 500 SEK in 2023. In 2024, the average level reached 34 100 SEK, representing a total increase of approximately 7.2% over three years. This salary improvement is linked to increased demand for service personnel in the transport sector, as well as requirements for language skills and customer interaction. The labor market's need for qualified staff, especially in larger cities and international hubs, has contributed to this growth. Improved collective agreements and some staff shortages have also positively affected salary development for the profession.

Markvärdinna salary – complete overview

• Average salary: 34 100 SEK/month
• Lowest salary: 24,900 SEK/month (male, government sector, pre-secondary education)
• Highest salary: 39,100 SEK/month (male, public sector, post-secondary education <3 years)
• Highest female salary: 37,100 SEK/month
• Lowest female salary: 30,800 SEK/month
• Hourly wage: 205 SEK
• Gender differences: Women earn 101 % of what men do (men: 34 000 SEK, women: 34 200 SEK)
• Regional differences: Data on regional variations is unavailable

Education and qualifications

To work as a Markvärdinna, a high school diploma with a focus on service, tourism, or administration is usually required. Many employers also appreciate postgraduate courses in customer service, languages, or logistics. Practical experience from similar service roles is highly meritorious. Employers prefer candidates with good language skills, especially in English and sometimes additional languages.

• High school diploma: Focus on tourism, service, or administration
• Post-secondary courses: Customer service, languages, logistics (not mandatory but advantageous)
• Internship/Trainee: Introductory programs or internships are often offered
• Language skills: Good Swedish and English, additional languages are an advantage
• Certifications: Security training may be required at airports

Common benefits and compensations

Markvärdinnor are often offered overtime pay for evening, night, and weekend work, as well as access to wellness allowances and employee discounts on travel. Some workplaces also provide extra vacation days, pension contributions, and opportunities for further training within the company. Uniforms and work clothes are typically included in the employment.

Competition and challenges

The competition for positions as a Markvärdinna can vary depending on the workplace and location, but generally there is a good demand at larger travel centers and airports. Challenges in the profession often involve handling stressful situations, unforeseen traffic disruptions, and sometimes demanding travelers. Flexibility is required as working hours can be irregular, and quick problem-solving under pressure is essential. Digitalization and automation of certain tasks, such as check-in, may change the role over time. Nonetheless, personal interaction remains a central aspect, especially in complex situations where service and safety are critical.

Tips for those who want to become a Markvärdinna

To succeed as a Markvärdinna, it is beneficial to be service-minded and able to prioritize the traveler's needs. Good communication skills facilitate clear and friendly information delivery, even under pressure. Flexibility is valuable since shifts often vary throughout the day and tasks can change quickly. An interest in languages and cultures gives you an advantage, especially at larger travel hubs with international contacts. Accuracy and stress resilience are crucial, as the job involves responsibility for safety and smooth flows. Being solution-oriented helps you handle unexpected situations quickly and find good solutions for travelers. Finally, showing empathy and patience is important, as the profession often involves meeting people in various emotional states.

Key facts about a Markvärdinna

• Education level: High school diploma, often with a focus on service
• Work environment: Airports, train stations, or bus terminals
• Work type: Shift work with irregular hours
• Demand: 550 available jobs in Sweden (2024)
• Language skills: English required, additional languages advantageous

Career paths and future prospects

After three to five years as a Markvärdinna, opportunities exist to advance to supervisory roles, such as team leader or group manager within customer service at larger transport hubs. Some choose to further their education in logistics, traffic planning, or security, and then move on to coordinating or administrative roles. According to the Swedish Public Employment Service, the outlook is good, especially in larger cities where the need for service staff is constant. Digitalization may reduce some simpler tasks, but personal interaction and service skills will continue to be highly valued in the industry.

Frequently asked questions about a Markvärdinna

• What does a Markvärdinna earn?
  - The average salary is 34 100 SEK per month, with variation depending on experience and workplace.
• What are the gender differences in the profession?
  - Women earn on average 101 % of men's salaries, which means women's average salary is slightly higher.
• What education is required to become a Markvärdinna?
  - A high school diploma with a focus on service or tourism is recommended, along with good language skills.
• What are the working hours for a Markvärdinna?
  - Shift work is common, with work during evenings, nights, and weekends.
• What is the highest and lowest salary for a Markvärdinna?
  - The highest salary is 39,100 SEK and the lowest is 24,900 SEK, depending on experience, gender, and sector.
• What is the demand like in the job market?
  - There are 550 available jobs within the profession in Sweden according to the latest data.
• What qualities are important for success?
  - Customer service skills, stress resilience, good communication, and flexibility are highly valued.