Telesales

33 200 kr

Telemarketers etc.

30 800 - 35 000 kr / month

Women earn 106% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Telesales

Average salary 33 200 kr
Males 32 400 kr
Females 34 500 kr

What does a Telesäljare do? – Tasks and work environment

A Telesäljare primarily works by contacting customers via phone to sell products or services. Tasks include identifying potential customers, presenting offers, handling objections, and closing sales. Sales are often based on scripts, but adaptability and relationship-building skills are crucial for success. The work environment is often characterized by open-plan offices, clear sales targets, and a high tempo, where both individual performance and teamwork are important factors.

Salary development over time

Over the past three years, Telesäljare have experienced a positive salary trend. In 2022, the average salary was 29,500 SEK per month, which increased to 32 400 SEK in 2023. In 2024, the average salary has continued upward to 33 200 SEK, corresponding to an increase of approximately 12.5% over the period. This salary development can partly be linked to an increased focus on sales services across various industries and employers' need to attract and retain skilled salespeople. Economic conditions and digitalization have also influenced the demand for telephone-based sales, which may have contributed to raising salary levels somewhat.

Telesäljare salary – complete overview

  • Average salary: 33 200 SEK/month
  • Lowest salary: 30,800 SEK/month (male), 33,700 SEK/month (female)
  • Highest salary: 35,000 SEK/month (male), 34,500 SEK/month (female)
  • Hourly wage: 200 SEK
  • Gender salary gap: Women earn 106% of what men do
  • Regional differences: No reliable statistics available

Education and qualifications

To work as a Telesäljare, no formal university degree is usually required, but a high school diploma, preferably in commerce or sales, is common. Many employers offer internal training and onboarding to ensure employees gain the necessary product knowledge and sales techniques. Experience in customer contact, service, or sales is advantageous and can provide an edge in recruitment.

  • High school education: Commerce, sales, or equivalent (about 3 years)
  • Internal training: Often offered by the employer through introductory programs
  • Courses: Sales techniques, communication, and customer service
  • Practical experience: Previous work in service or sales is meritorious
  • Prerequisites: Good language skills and computer literacy

Many telesäljare have the opportunity to work flexibly from home, especially within larger companies with digital sales systems. This has made the profession an attractive option for those seeking a more flexible workday.

– statsskuld.se

Common benefits and compensation

Telesäljare often have access to performance-based bonuses in addition to their base salary, which can significantly increase total income for those who meet or exceed their targets. Other common benefits include wellness allowances, insurance, staff discounts, and opportunities for training and skill development. Some employers also offer commission systems, extra vacation days, and remote work options.

Competition and challenges

Competition for Telesäljare positions varies by region and industry, but there are generally many job openings in the profession. A challenge is that the work environment can be psychologically demanding, with high pace and clear sales expectations. The job also requires handling rejection and sometimes stressful situations. Digitalization and automation have changed the sales landscape, requiring Telesäljare to develop their ability to add value in customer dialogues and adapt to new technological tools. For those driven and communicative, there are good opportunities to succeed and advance in the profession.

Tips for aspiring Telesäljare

To succeed as a Telesäljare, strong communication skills and the ability to build trust over the phone are important. A positive attitude facilitates interactions with both enthusiastic and hesitant customers, and persistence is key when sales results fluctuate daily. Listening skills and the ability to tailor messages are crucial for identifying customer needs and presenting the right solutions. Goal orientation helps maintain focus on sales targets, while good teamwork skills are vital in daily collaborations with colleagues and managers. Flexibility and quick thinking are valued by employers, especially in situations where offers and products often change. Finally, being comfortable with digital tools and having a genuine interest in sales and customer relationships is a major advantage.

Key facts about Telesäljare

  • Average salary: 33 200 SEK/month
  • Salary range: 30,800–35,000 SEK/month
  • Gender salary gap: Women earn 106% of men's salary
  • Education requirements: High school diploma, internal training common
  • Job openings: Around 550 within the profession

Career paths and future outlook

After three to five years as a Telesäljare, there are good opportunities to advance to roles such as team leader, sales coach, or inside sales with more specialized responsibilities. Some choose to specialize in B2B sales or develop into customer account managers and larger deals. Others move into marketing or customer service roles. The Employment Service does not make specific forecasts for Telesäljare, but there are currently approximately 550 job openings in the industry, indicating ongoing demand in the job market. Digitalization and new sales techniques may, however, alter the job content and increase the requirements for technical skills in the future.

Frequently asked questions about Telesäljare

  • What does a Telesäljare earn?
    - A Telesäljare has an average salary of 33 200 SEK per month, with variation depending on experience and sector.
  • How do gender differences look for Telesäljare salaries?
    - Women earn an average of 34,500 SEK per month, which is 106% of men's average salary of 32 400 SEK.
  • What education is required to become a Telesäljare?
    - High school education is most common, often supplemented with internal training and sales courses.
  • Are there many job openings for Telesäljare?
    - Yes, approximately 550 job openings are available in the industry.
  • What is the work environment like for a Telesäljare?
    - The work environment is often office-based, with high pace and performance goals.
  • What are the highest and lowest salaries for Telesäljare?
    - Highest salary is 35,000 SEK (male), 34,500 SEK (female). Lowest salary is 30,800 SEK (male), 33,700 SEK (female).
  • What is a typical hourly wage for Telesäljare?
    - An average hourly wage is 200 SEK for a part-time Telesäljare.

Who has the highest salary?
The highest salary for a Telesales is 35000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, less than 3 years. The highest salary for a woman in this profession is 34500 kr.
Who has the lowest salary?
The lowest salary for a Telesales is 30800 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 33700 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 93% 26800 kr 27300 kr
25-34 95% 32500 kr 33000 kr
35-44 98% 34800 kr 35800 kr
45-54 38000 kr 38700 kr
Snitt 106% 32600 kr 33200 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Telesales has the SSYK code 5242, which we use to match against the SCB database to obtain the latest salary statistics.

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