What does a Media Seller do? – Tasks and Work Environment
A Media Seller works with selling advertising space and marketing services across various media, such as digital platforms, print newspapers, radio, and TV. Responsibilities include identifying and contacting potential clients, designing tailored advertising solutions, negotiating prices and terms, and following up on campaigns to measure results. The role requires close collaboration with marketing departments, production units, and sometimes external agencies. The work environment is often characterized by a fast pace, clear sales targets, and a mix of office work and client visits, both in person and digitally.
Salary Development Over Time
Salaries for Media Sellers have steadily increased in recent years. In 2022, the average salary was 46,700 SEK per month, rising to 49 600 in 2023 and further to 51 300 in 2024. This represents a total increase of approximately 9.8% over the period, with the largest percentage increase between 2022 and 2023. This positive trend can be explained by continued strong demand for digital advertising services and increased requirements for digital skills among sellers. At the same time, competition for qualified Media Sellers has increased, pushing up wages in the industry. Despite this, clear differences still exist between genders and sectors.
Media Seller Salary – Complete Overview
- Average salary: 51 300 SEK/month
- Lowest salary: 38,200 SEK/month (female, government sector)
- Highest salary: 61,500 SEK/month (male, private sector employee)
- Hourly wage: 309 SEK
- Gender pay gap: Women earn 89% of men's salary (47 200 SEK compared to 53 000 SEK)
- Regional differences: Salary levels vary depending on region and market size
Education and Qualifications
There are several pathways into the profession of Media Seller. Many have post-secondary education in sales, marketing, or media, but it is also common to start with high school education and build on it with courses and practical experience. Employers often value previous sales experience, especially within B2B and digital media, as well as good communication skills and business acumen.
- Post-secondary education: 2–3 years in sales, marketing, or media
- Short courses/certifications: Examples include digital marketing, CRM systems
- Internships or trainee programs: Common entry routes into the industry
- Prerequisites: High school diploma, often with focus on economics, media, or sales
- Self-study and online courses: Meritorious in digital advertising and social media
Many Media Sellers build strong networks across various industries, gaining insight into both clients' and partners' operations. This provides a unique understanding of media market developments and new trends, which can be a significant advantage for those working strategically on business development.
Common Benefits and Compensation
Media Sellers are often offered performance-based pay with a base salary plus commission, which means earnings can vary significantly depending on sales results. Other common benefits include company cars, wellness allowances, mobile phones, computers, and sometimes extra vacation days. Access to training in sales and digital tools is also common.
Competition and Challenges
The competition for jobs as a Media Seller is moderate according to the Swedish Public Employment Service's forecasts, with a relatively balanced job market and around 550 available positions in the profession. Challenges mainly involve rapid technological development, with increasing demands for digital competence and understanding of new advertising technologies. Changing buying behaviors among advertisers and increased automation in the industry also require continuous skills development. Additionally, commission-based pay structures can lead to periods of fluctuating income, requiring motivation and self-discipline.
Tips for Aspiring Media Sellers
To succeed as a Media Seller, it is beneficial to combine goal-orientedness with strong social skills and curiosity about new media. Actively building networks and staying updated on digital trends provides an edge in sales, especially for those who are communicative and enjoy building relationships. Taking initiative and being solution-oriented increases the chances of finding creative business solutions for clients. Persistence is an important trait, as sales processes often require patience and perseverance. Finally, investing in personal development through online courses and industry seminars can help stay ahead in a changing market.
Key Facts about Media Sellers
- Education level: Post-secondary education (2–3 years) is most common
- Work environment: Office-based with client meetings and digital work
- Work form: Often fixed salary + commission, full-time and part-time options
- Demand: Moderate, approximately 550 available jobs in the profession
- Special skills: Digital marketing, CRM systems, relationship building
Career Paths and Future Outlook
After three to five years in the profession, there are good opportunities to advance to roles such as Key Account Manager, Sales Manager, or specialist in digital advertising. Some also choose to start their own business in media sales or consulting. The Swedish Public Employment Service forecasts that the demand for corporate salespeople, including Media Sellers, will remain unchanged over five years, with a balanced job market. Digitalization and new advertising technologies drive the need for continuous skills development, making those who keep their knowledge current more likely to progress in their careers.
Frequently Asked Questions about Media Sellers
- What is the average salary of a Media Seller?
- The average salary is 51 300 SEK per month.
- How large is the salary difference between men and women?
- Women earn an average of 47 200 SEK while men earn 53 000 SEK, which means women earn 89% of men's salaries.
- What education is needed to become a Media Seller?
- Post-secondary education in sales, marketing, or media is most common.
- What are the future prospects for Media Sellers?
- Demand is expected to remain unchanged over the next five years, with moderate job opportunities.
- What tasks are included in the role?
- Selling advertising space, building customer relationships, negotiating agreements, and following up on campaigns.
- Are there regional salary differences?
- Yes, salary levels vary depending on region and market size.
- What are common benefits for Media Sellers?
- Usually offered are base salary plus commission, wellness allowance, company car, and training.
