Salesman, car

What does a car salesperson do? – Tasks and work environment

A car salesperson primarily works on selling new and used cars to private individuals and companies. Tasks include welcoming and guiding customers in the showroom, presenting and demonstrating vehicles, negotiating prices, and preparing purchase agreements. Additionally, administrative duties such as handling quotes, orders, and financing solutions are common. The role requires good product knowledge, service skills, and the ability to build customer relationships. The work environment is usually in car halls or showrooms, sometimes with outdoor work during test drives. The pace can be intense during campaigns or seasonal peaks.

Salary development over time

The salary for car salespeople has steadily increased in recent years. In 2022, the average salary was 30,900 SEK per month, rising to 31 900 SEK in 2023 and further to 33 800 SEK in 2024. This represents a total increase of approximately 9.4% over three years, with the largest increase between 2023 and 2024. The salary development can largely be explained by continued high demand for skilled salespeople, increased competition among employers, and a greater focus on incentive programs and performance-based pay. The trend indicates that the profession remains attractive, especially for those with strong drive and good sales results.

Car salesperson salary – complete overview

• Average salary: 33 800 SEK/month
• Lowest salary: 31,200 SEK/month (men), 32,100 SEK/month (women)
• Highest salary: 36,300 SEK/month (men), 35,800 SEK/month (women)
• Hourly wage: 203 SEK
• Gender differences: Men earn 34 700 SEK, women 33 200 SEK (women earn 96% of men's salary)
• Regional differences: Highest salaries are found in the regional sector, lowest in the private sector

Education and qualifications

To work as a car salesperson, no formal higher education is usually required, but a high school diploma with a focus on trade, sales, or vehicle technology is advantageous. Employers place great importance on personal qualities, communication skills, and a genuine interest in cars. Many workplaces offer internal training and introductory programs, while some prefer applicants with experience from similar sales roles.

• High school education: Business and administration program or Vehicle and transport program (3 years)
• Internal sales training: Often provided by the employer
• Internship or trainee position: Common during onboarding
• Prerequisites: Good communication skills and interest in sales
• Courses/certifications: Beneficial to have training in customer service or vehicle technology

Common benefits and compensation

Car salespeople are often offered performance-based pay in the form of commissions beyond the base salary, which can lead to significant income differences depending on sales results. Common benefits include company cars, employee discounts on cars and accessories, wellness allowances, and opportunities for training and development. Bonus programs tied to sales targets are also common, along with pension contributions and sometimes insurance solutions.

Competition and challenges

The profession as a car salesperson is characterized by high competition, both among employers and job seekers. Since many work on commission, it is important to be result-oriented and able to handle pressure to meet targets. Recruitment can be challenging, as demand for experienced salespeople is high while many work part-time. Digitalization also changes purchasing behavior, requiring quick adaptation to new sales channels and customer interactions. The ability to build long-term customer relationships, even in an increasingly digital environment, is therefore crucial for success.

Tips for those wanting to become a car salesperson

To succeed as a car salesperson, it is beneficial to combine social skills with a genuine interest in vehicles and technology. Being attentive helps understand customer needs and build trust, while a strong drive assists in reaching sales goals. It is also important to be adaptable as the industry changes rapidly, especially with digital tools and new car models. Continuously developing product knowledge and participating in relevant training provides a competitive edge. The ability to handle setbacks and maintain a positive attitude is also central, as sales often involve ups and downs. Finally, a structured work approach and meticulousness in documentation and follow-up of deals are advantageous.

Key facts about car salespeople

• Education level: High school diploma, often with a focus on trade or vehicles
• Work environment: Car halls and showrooms, sometimes outdoors during test drives
• Work arrangements: Full-time and part-time, often with performance-based pay
• Demand: Great opportunities for employment, especially for experienced salespeople
• Special skills: Product knowledge, customer service, and negotiation skills

Career paths and future prospects

After three to five years as a car salesperson, there are opportunities to advance to roles such as sales manager, team leader, or specialist in areas like corporate sales or financing. Some choose to specialize in exclusive brands or move into own car dealership ventures. The Employment Service's forecasts show continued large employment opportunities, with an unchanged demand over five years and a stable market with approximately 550 job openings nationwide in the profession. Recruitment is challenging due to the difficulty in finding experienced salespeople, although many work part-time, which can offer good opportunities for those willing to commit long-term to the industry.

Common questions about car salespeople

• What does a car salesperson earn?
  - A car salesperson has an average salary of 33 800 SEK per month. The salary can vary depending on experience, employer, and performance.
• What are the gender differences in salaries?
  - Men earn an average of 34 700 SEK per month, while women earn 33 200 SEK, which means women earn 96% of men's salaries.
• What education is required to become a car salesperson?
  - Usually, a high school diploma with a focus on trade or vehicles. Internal training and practical experience are highly valuable.
• What are the future prospects in the profession?
  - Job opportunities are considered plentiful, and demand is expected to remain unchanged over the next five years according to the Employment Service.
• What personal qualities are important for success?
  - Social skills, drive, responsiveness, and adaptability are central qualities for success as a car salesperson.
• Is there an opportunity for commission beyond the base salary?
  - Yes, most employers offer commission-based pay and bonuses tied to sales results.
• What is the working environment like for car salespeople?
  - Work primarily takes place in showrooms or car halls, sometimes involving outdoor work during test drives. The pace can be high during campaigns and holidays.