Sales coordinator

What does a sales coordinator do? – Tasks and work environment

A sales coordinator acts as the hub between sales, marketing, and often customer service within a company. The main tasks include coordinating sales meetings, managing quotes and order flows, and ensuring customer contacts and follow-ups are carried out according to established routines. The role involves daily contact with both internal and external parties, where accuracy and the ability to handle multiple processes simultaneously are central. The work environment is generally office-based with digital tools and cross-department collaboration, requiring good communication skills and flexibility.

Salary development over time

Over the past three years, sales coordinators' salaries have shown a clear positive trend. In 2022, the average salary was 46,700 SEK per month, which increased to 49 600 SEK in 2023. In 2024, the average salary has reached 51 300 SEK, representing a total increase of approximately 9.8% over the period. This salary development can partly be explained by an increased need for qualified sales support staff as companies' sales processes become more complex and digitalized. The demand for experience and education has also contributed to higher salary levels, while competition for skilled sales coordinators has become more pronounced in the job market.

Sales Coordinator salary – comprehensive overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month
• Highest salary: 61,500 SEK/month
• Hourly wage: 309 SEK
• Gender differences: Men 53 000 SEK, women 47 200 SEK (women earn 89% of what men do)
• Regional differences: Data varies, but generally slightly higher salaries in metropolitan areas

Education and qualifications

To work as a sales coordinator, a high school diploma with a focus on commerce, economics, or administration is usually required, but many employers also value post-secondary studies in areas such as sales, marketing, or business administration. Practical experience from sales or customer service is often advantageous, as are good IT skills and the ability to work with digital business systems. For those looking to improve their chances of employment, both shorter vocational training and longer university programs are available.

• Post-secondary education: YH, college, or university, 2–3 years in a relevant field
• Courses/certifications: Sales and business systems, project management, customer communication
• Internship: Valuable through trainee positions or internships in sales/administration
• Prerequisites: High school diploma, preferably with a focus on economics, commerce, or administration
• Tips for choosing: Combine education with experience from customer-facing roles

Common benefits and compensations

Sales coordinators are often offered benefits such as wellness allowances, occupational pension, and flexible working hours. Other common compensations include bonuses linked to sales results, subsidized lunches, and access to training and skills development within the company. Some employers also offer remote work options and extra vacation days.

Competition and challenges

The competition for positions as a sales coordinator is considered balanced, with a roughly equal number of applicants and available jobs. A challenge for many is that the role requires both administrative precision and social skills, while workload can sometimes be high. Digitalization and increased demands for technical competence also require ongoing skills development. Lack of experience with modern business systems can sometimes be a barrier to recruitment, especially for smaller companies with high self-reliance requirements.

Tips for aspiring sales coordinators

To succeed as a sales coordinator, it is good to combine structured accuracy with a strong service attitude and flexibility. Actively seeking opportunities to work in teams and developing communication skills provides a solid foundation, while prioritizing tasks quickly is also important. Engagement and initiative are appreciated by employers, especially when it comes to improving routines or contributing to increased sales. Staying updated on digital tools and processes is crucial to meet job market demands. Patience and stress-resistance also facilitate periods of high workload. Finally, proactivity and a willingness to learn new things can lead to faster career development within the profession.

Key facts about Sales Coordinator

• Educational level: Post-secondary education often advantageous
• Work environment: Office-based, sometimes hybrid/remote
• Typical work form: Full-time, daytime
• Demand: 550 job openings within the profession (May 2024)
• Gender salary gap: Women 89% of men's salary

Career paths and future prospects

After three to five years in the role of sales coordinator, there are good opportunities to advance to roles such as project manager, sales manager, or business developer, especially for those who actively pursue further education and show leadership potential. The employment agency's forecasts for the profession of business salespeople, including sales coordinators, indicate moderate opportunities for employment and stable demand over the next five years. The recruitment situation is balanced, meaning there is neither a shortage nor an oversupply of labor. Those who combine relevant education with practical experience and digital skills have good prospects for employment and further career development.

Frequently asked questions about Sales Coordinator

• What does a Sales Coordinator earn?
  - A sales coordinator has an average salary of 51 300 SEK per month, with variations depending on experience, education, and workplace.
• Are there significant salary differences between men and women?
  - Yes, women earn an average of 47 200 SEK while men earn 53 000 SEK, which means women earn 89% of men's salaries.
• What education is required to become a sales coordinator?
  - Usually, a high school diploma is required, but post-secondary studies in sales, marketing, or economics are often advantageous.
• What is the job market like for sales coordinators?
  - There are 550 job openings in the profession, and demand is expected to remain unchanged in the coming years.
• What are the highest and lowest salaries for a sales coordinator?
  - The highest salary is 61,500 SEK and the lowest is 38,200 SEK per month, depending on gender, sector, and education level.
• What personal qualities are important for the profession?
  - Being organized, communicative, proactive, and stress-resistant are qualities often sought after.
• What benefits are common in the profession?
  - Wellness allowances, bonuses, occupational pension, flexitime, and opportunities for skills development are common.