- Salary statistics
- Telephone salesman salary
Telephone salesman salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
31 300 - 35 700 SEK / month
Women earn 105% of what men do.
Försäljning & inköp
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Salary progression Telephone salesman
What does a telemarketer do? – Tasks and work environment
A telemarketer primarily contacts individuals or companies via phone to sell products, services, or subscriptions. Typical tasks include presenting offers, answering questions, handling objections, and recording orders directly in the company's system. Communication often follows prepared scripts, but the ability to adapt the conversation to the customer's needs is highly valued. The work environment is characterized by open-plan offices, a fast pace, and clear performance targets, where success is often measured by the number of calls, closed deals, or achieved sales goals.
Salary development over time
The salary for telemarketers has increased significantly over the past three years. In 2022, the average was 29,500 SEK, followed by an increase to 32 100 SEK in 2023. In 2024, the average salary has risen further to 32 800 SEK, representing a total increase of about 12.5% over three years. This development is driven by increased demand for sales roles in digital sectors, some staff turnover, and more employers competing for experienced salespeople with better conditions. Also, requirements for communication skills and product knowledge have increased, which can positively influence salary levels for experienced employees.
Telemarketer salary – comprehensive overview
- Average salary: 32 800 SEK/month
- Lowest salary: 30,800 SEK/month (men), 33,700 SEK/month (women)
- Highest salary: 35,000 SEK/month (men), 34,500 SEK/month (women)
- Hourly wage (average): 200 SEK
- Gender differences: Women earn 105 % of what men do
- Regional differences: No clear differences reported
Education and qualifications
To work as a telemarketer, formal university education is rarely required. Most employers seek candidates with completed high school education and good communication skills. Many workplaces offer internal training and introduction to sales techniques, products, and customer interaction. Practical experience from service, retail, or previous sales is advantageous, but it is also possible to learn the profession through shorter courses or online training.
- High school education: Often required, 3 years
- Internal training: Common upon employment (1–4 weeks)
- Sales technique courses: Meritorious, available online or in person
- Practical experience from service: Strongly advantageous
- Communication skills: Very important trait
Many telemarketers receive daily coaching and feedback, making the profession an excellent stepping stone to quickly develop both communication and negotiation skills.
Common benefits and compensations
In addition to the base salary, performance-based bonuses, commissions, and sometimes wellness allowances are often offered. Some employers also offer competitions with prizes, flexible working hours, and the possibility of remote work depending on the company's setup. Phone and computer are always included, and there are often favorable discounts on the company's products.
Competition and challenges
The job market for telemarketers is competitive, especially among younger job seekers and those without prior sales experience. Turnover in the profession is high, meaning many companies are continuously recruiting new employees. At the same time, employers today require increasingly better communication skills, stress resilience, and results focus. A challenge is to handle rejection and objections professionally. Digitalization and automation are changing working conditions, but personal contact and relationship building remain central for success in the role.
Tips for those who want to become telemarketers
To succeed as a telemarketer, it is good to have a positive attitude, as energy and engagement are contagious to the customer from the start of the call. Good listening skills facilitate identifying customer needs, so practice asking open questions and truly taking in the answers. Confidence and clear communication are crucial, especially when handling objections or closing deals. Being persistent and result-oriented helps during periods with many rejections, and a desire to constantly develop allows you to benefit from feedback and training. Finally, high stress resilience is important, as the pace is often high and performance is measured daily.
Key facts about Telemarketers
- Salary range: 30,800–35,000 SEK/month
- Average salary: 32 800 SEK/month
- Education level: High school, internal training common
- Work environment: Open-plan offices, fast-paced, results-based
- Job openings: Approximately 550 positions in the profession
Career paths and future prospects
After a few years of experience as a telemarketer, opportunities open for more advanced roles, such as team leader, sales coach, or inside sales with greater responsibility for key accounts. Some choose to further educate themselves in sales, marketing, or customer service to move into roles like account manager or project manager within sales. According to the Employment Service, no exact forecast exists for the profession due to limited data, but there is a continuous demand for salespeople, with about 550 job openings reported. Digitalization and increased competition mean future telemarketers need to be particularly skilled in relationship building and adapting to new customer channels.
Frequently asked questions about Telemarketers
- What is the average salary of a telemarketer?
- The average salary for a telemarketer is 32 800 SEK/month. - How big is the difference between men's and women's salaries?
- Women earn on average 105 % of what men do, which corresponds to 34,500 SEK for women and 32 100 SEK for men. - What education is required to become a telemarketer?
- High school education is most common, but many employers offer internal training and introduction. - What is the lowest and highest salary for telemarketers?
- The lowest salary is 30,800 SEK (men) and 33,700 SEK (women); the highest salary is 35,000 SEK (men) and 34,500 SEK (women). - What is the work environment like for telemarketers?
- The work environment is characterized by open-plan offices, high pace, and clear sales targets. - Are there many job openings for telemarketers?
- Yes, there are approximately 550 job openings according to the latest data. - What kind of compensation beyond salary can I get?
- Bonuses, commissions, and sometimes wellness allowances or competition prizes are common.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26400 kr | 26800 kr |
| 25-34 | 97% | 34100 kr | 34500 kr |
| 35-44 | 110% | 35400 kr | 36300 kr |
| Snitt | 105% | 32300 kr | 32800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26400 kr | 26800 kr |
| 25-34 | 97% | 34100 kr | 34500 kr |
| 35-44 | 110% | 35400 kr | 36300 kr |
| Snitt | 105% | 32300 kr | 32800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26400 kr | 26800 kr |
| 25-34 | 97% | 34100 kr | 34500 kr |
| 35-44 | 110% | 35400 kr | 36300 kr |
| Snitt | 105% | 32300 kr | 32800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26800 kr | 27200 kr |
| 25-34 | 97% | 34400 kr | 34800 kr |
| 35-44 | 110% | 34200 kr | 35000 kr |
| Snitt | 105% | 31600 kr | 32100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26800 kr | 27200 kr |
| 25-34 | 97% | 34400 kr | 34800 kr |
| 35-44 | 110% | 34200 kr | 35000 kr |
| Snitt | 105% | 31600 kr | 32100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 26800 kr | 27200 kr |
| 25-34 | 97% | 34400 kr | 34800 kr |
| 35-44 | 110% | 34200 kr | 35000 kr |
| Snitt | 105% | 31600 kr | 32100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 25800 kr | 26000 kr |
| 25-34 | 97% | 33200 kr | 33900 kr |
| 35-44 | 110% | 37500 kr | 38400 kr |
| Snitt | 105% | 33400 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 25800 kr | 26000 kr |
| 25-34 | 97% | 33200 kr | 33900 kr |
| 35-44 | 110% | 37500 kr | 38400 kr |
| Snitt | 105% | 33400 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 96% | 25800 kr | 26000 kr |
| 25-34 | 97% | 33200 kr | 33900 kr |
| 35-44 | 110% | 37500 kr | 38400 kr |
| Snitt | 105% | 33400 kr | 33800 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Telephone salesman has the SSYK code 5242, which we use to match against the SCB database to obtain the latest salary statistics.
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