Image that illustrates Telephone salesman

Telephone salesman

33 200 kr

Telemarketers etc.

30 800 - 35 000 kr / month

Women earn 106% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Telephone salesman

Average salary 33 200 kr
Males 32 400 kr
Females 34 500 kr

What does a telemarketer do? – Tasks and work environment

A telemarketer primarily contacts individuals or companies via phone to sell products, services, or subscriptions. Typical tasks include presenting offers, answering questions, handling objections, and recording orders directly in the company's system. Communication often follows prepared scripts, but the ability to adapt the conversation to the customer's needs is highly valued. The work environment is characterized by open-plan offices, a fast pace, and clear performance targets, where success is often measured by the number of calls, closed deals, or achieved sales goals.

Salary development over time

The salary for telemarketers has increased significantly over the past three years. In 2022, the average was 29,500 SEK, followed by an increase to 32 400 SEK in 2023. In 2024, the average salary has risen further to 33 200 SEK, representing a total increase of about 12.5% over three years. This development is driven by increased demand for sales roles in digital sectors, some staff turnover, and more employers competing for experienced salespeople with better conditions. Also, requirements for communication skills and product knowledge have increased, which can positively influence salary levels for experienced employees.

Telemarketer salary – comprehensive overview

  • Average salary: 33 200 SEK/month
  • Lowest salary: 30,800 SEK/month (men), 33,700 SEK/month (women)
  • Highest salary: 35,000 SEK/month (men), 34,500 SEK/month (women)
  • Hourly wage (average): 200 SEK
  • Gender differences: Women earn 106 % of what men do
  • Regional differences: No clear differences reported

Education and qualifications

To work as a telemarketer, formal university education is rarely required. Most employers seek candidates with completed high school education and good communication skills. Many workplaces offer internal training and introduction to sales techniques, products, and customer interaction. Practical experience from service, retail, or previous sales is advantageous, but it is also possible to learn the profession through shorter courses or online training.

  • High school education: Often required, 3 years
  • Internal training: Common upon employment (1–4 weeks)
  • Sales technique courses: Meritorious, available online or in person
  • Practical experience from service: Strongly advantageous
  • Communication skills: Very important trait

Many telemarketers receive daily coaching and feedback, making the profession an excellent stepping stone to quickly develop both communication and negotiation skills.

– statsskuld.se

Common benefits and compensations

In addition to the base salary, performance-based bonuses, commissions, and sometimes wellness allowances are often offered. Some employers also offer competitions with prizes, flexible working hours, and the possibility of remote work depending on the company's setup. Phone and computer are always included, and there are often favorable discounts on the company's products.

Competition and challenges

The job market for telemarketers is competitive, especially among younger job seekers and those without prior sales experience. Turnover in the profession is high, meaning many companies are continuously recruiting new employees. At the same time, employers today require increasingly better communication skills, stress resilience, and results focus. A challenge is to handle rejection and objections professionally. Digitalization and automation are changing working conditions, but personal contact and relationship building remain central for success in the role.

Tips for those who want to become telemarketers

To succeed as a telemarketer, it is good to have a positive attitude, as energy and engagement are contagious to the customer from the start of the call. Good listening skills facilitate identifying customer needs, so practice asking open questions and truly taking in the answers. Confidence and clear communication are crucial, especially when handling objections or closing deals. Being persistent and result-oriented helps during periods with many rejections, and a desire to constantly develop allows you to benefit from feedback and training. Finally, high stress resilience is important, as the pace is often high and performance is measured daily.

Key facts about Telemarketers

  • Salary range: 30,800–35,000 SEK/month
  • Average salary: 33 200 SEK/month
  • Education level: High school, internal training common
  • Work environment: Open-plan offices, fast-paced, results-based
  • Job openings: Approximately 550 positions in the profession

Career paths and future prospects

After a few years of experience as a telemarketer, opportunities open for more advanced roles, such as team leader, sales coach, or inside sales with greater responsibility for key accounts. Some choose to further educate themselves in sales, marketing, or customer service to move into roles like account manager or project manager within sales. According to the Employment Service, no exact forecast exists for the profession due to limited data, but there is a continuous demand for salespeople, with about 550 job openings reported. Digitalization and increased competition mean future telemarketers need to be particularly skilled in relationship building and adapting to new customer channels.

Frequently asked questions about Telemarketers

  • What is the average salary of a telemarketer?
    - The average salary for a telemarketer is 33 200 SEK/month.
  • How big is the difference between men's and women's salaries?
    - Women earn on average 106 % of what men do, which corresponds to 34,500 SEK for women and 32 400 SEK for men.
  • What education is required to become a telemarketer?
    - High school education is most common, but many employers offer internal training and introduction.
  • What is the lowest and highest salary for telemarketers?
    - The lowest salary is 30,800 SEK (men) and 33,700 SEK (women); the highest salary is 35,000 SEK (men) and 34,500 SEK (women).
  • What is the work environment like for telemarketers?
    - The work environment is characterized by open-plan offices, high pace, and clear sales targets.
  • Are there many job openings for telemarketers?
    - Yes, there are approximately 550 job openings according to the latest data.
  • What kind of compensation beyond salary can I get?
    - Bonuses, commissions, and sometimes wellness allowances or competition prizes are common.

Who has the highest salary?
The highest salary for a Telephone salesman is 35000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, less than 3 years. The highest salary for a woman in this profession is 34500 kr.
Who has the lowest salary?
The lowest salary for a Telephone salesman is 30800 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 33700 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 93% 26800 kr 27300 kr
25-34 95% 32500 kr 33000 kr
35-44 98% 34800 kr 35800 kr
45-54 38000 kr 38700 kr
Snitt 106% 32600 kr 33200 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Telephone salesman has the SSYK code 5242, which we use to match against the SCB database to obtain the latest salary statistics.

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