How much does a Advertising sales make

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  2. Advertising sales
Image that illustrates Advertising sales

Advertising sales

51 300 kr

Corporate salespeople

38 200 - 61 500 kr / month

Women earn 89% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Advertising sales

Average salary 51 300 kr
Males 53 000 kr
Females 47 200 kr
1 Likes 0 Comments 1031 Vacant jobs ->

What does a Reklamsäljare do? – Job tasks and work environment

A Reklamsäljare works with selling advertising space and campaigns to companies, organizations, and sometimes individuals. Tasks include identifying new clients, building and maintaining customer relationships, and developing tailored advertising and marketing solutions based on client needs and budgets. Negotiating prices, drafting contracts, and following up on campaign results are also common. The role is largely outward-facing and involves many personal meetings, phone calls, and presentations. The work environment is usually office-based but can also include travel to clients or events, especially in larger cities where advertising agencies and media houses are concentrated.

Salary development over time

Reklamsäljare salaries have shown a clear positive trend over the past three years. In 2022, the average salary was 46,700 SEK per month, increasing to 49 600 SEK in 2023, a rise of about 6.2%. In 2024, the average salary has risen further to 51 300 SEK, which is approximately a 3.4% increase compared to the previous year. Overall, salaries have increased by just over 9.8% over three years. This development can be attributed to continued demand for qualified salespeople in advertising and media, as well as digitalization increasing the need for salespeople knowledgeable about new media channels and strategies. Despite a stable job market, competition for the most attractive positions remains high, helping to keep salary levels elevated.

Reklamsäljare salary – comprehensive overview

  • Average salary: 51 300 SEK/month
  • Lowest salary: 38,200 SEK/month
  • Highest salary: 61,500 SEK/month
  • Hourly wage (average): 309 SEK
  • Gender differences: Men 53 000 SEK, Women 47 200 SEK (Women earn 89% of men's salaries)
  • Regional differences: Salary variations exist between metropolitan and rural areas, higher salaries in urban regions

Education and qualifications

To work as a Reklamsäljare, no specific university degree is usually required, but employers often prefer candidates with post-secondary education in marketing, sales, or communication. Practical experience in sales, especially within media or advertising, is highly valued. Many Reklamsäljare have also completed shorter courses or certification programs to strengthen their knowledge of digital marketing and sales techniques.

  • Post-secondary education: Focused on marketing, media, or sales (1–3 years)
  • Shorter courses/certifications: Sales methodology, digital marketing
  • Internships/traineeships: Common in larger media companies and advertising agencies
  • Experience: Previous sales jobs or service roles are advantageous
  • Prerequisites: Social skills and good communication abilities

Being a Reklamsäljare involves constant variety – no two days are the same. The ability to quickly understand new industries and grasp different clients' challenges is crucial for success and enjoyment in the role.

– statsskuld.se

Common benefits and compensation

Typical benefits for Reklamsäljare include commission-based pay, company cars or car allowances, wellness stipends, and flexible working hours. Bonuses and other performance-based incentives are also common, especially in larger organizations and media houses. In some cases, educational grants and opportunities for professional development in sales and marketing are offered.

Competitions and challenges

The profession of Reklamsäljare is characterized by a competitive job market where performance and results are often measured carefully. Employers seek salespeople with strong drive and the ability to quickly build relationships with new clients. Digitalization has changed the role and now requires knowledge of digital advertising, social media, and data analysis. Managing setbacks and continuously updating knowledge of new media channels are essential to stay competitive. Additionally, workload can be high during campaign launches and major product releases.

Tips for those wishing to become Reklamsäljare

To succeed as a Reklamsäljare, it is good to develop strong communication skills and active listening abilities. Being self-driven and result-oriented helps in prospecting and finding new business opportunities. Networking is an important part of the job, so building relationships both within and outside the industry is beneficial. Persistence and resilience are qualities that facilitate when sales targets are high and the pace is intense. Curiosity and staying updated on trends in digital marketing are also advantageous. Taking initiative and being solution-oriented are appreciated by employers and clients alike.

Key facts about Reklamsäljare

  • Salary range: 38,200–61,500 SEK/month
  • Education level: Post-secondary education recommended, 1–3 years
  • Work environment: Office-based, often fast-paced with client visits
  • Demand: 550 job openings in the profession
  • Gender difference: Women earn 89% of men's salaries

Career paths and future prospects

After three to five years as a Reklamsäljare, opportunities may exist to advance to roles such as sales manager, account manager, or specialized media consultant. Larger organizations also offer pathways to project management or business development within marketing and advertising. According to the Swedish Public Employment Service's forecast for business salespeople, the job prospects are moderate, with demand expected to remain steady over five years. The recruitment market is balanced, meaning there is neither an oversupply nor a shortage of qualified candidates. For driven individuals who stay updated on digital sales channels, future prospects remain stable.

Frequently asked questions about Reklamsäljare

  • What is the average salary for a Reklamsäljare?
    - The average salary is 51 300 SEK per month.
  • How large is the salary difference between men and women?
    - Men earn an average of 53 000 SEK, women 47 200 SEK, which means women earn 89% of men's salaries.
  • What is the highest salary for a Reklamsäljare?
    - The highest salary is 61,500 SEK per month and belongs to a man with post-secondary education.
  • What education is required to become a Reklamsäljare?
    - Post-secondary education in marketing, media, or sales is recommended.
  • What is the job market like for Reklamsäljare?
    - There are approximately 550 job openings, and demand is expected to be unchanged in the coming years.
  • Are there regional salary differences?
    - Yes, salaries are generally higher in metropolitan regions than in rural areas.
  • What are the most common benefits?
    - Commission-based pay, bonuses, company cars, and wellness allowances are common benefits.

Richard Andersson

Richard Andersson - 2025-07-07 21:24:36

Occupation
Who has the highest salary?
The highest salary for a Advertising sales is 61500 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 52200 kr.
Who has the lowest salary?
The lowest salary for a Advertising sales is 38200 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 46500 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 94% 32900 kr 34300 kr
25-34 93% 43000 kr 44900 kr
35-44 86% 49200 kr 52000 kr
45-54 91% 52600 kr 55600 kr
55-64 90% 53400 kr 56200 kr
65-68 50400 kr 53100 kr
Snitt 89% 48700 kr 51300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising sales has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.

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