Image that illustrates Customer service assistant, store

Customer service assistant, store

32 300 kr

Customer service staff

30 300 - 36 300 kr / month

Women earn 96% of what men do.

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What will be the salary after tax?

Salary progression Customer service assistant, store

Average salary 32 300 kr
Males 33 200 kr
Females 31 700 kr
Profession Customer service assistant, store and its salary

What does a customer service assistant in a store do? – Tasks and work environment

A customer service assistant in a store is responsible for greeting customers, answering questions, and resolving issues related to purchases or services. Tasks often include providing product information, handling complaints, processing returns, and guiding customers to the right department or product. Many stores also involve administration of customer clubs, gift cards, and other store-specific services. The work environment is usually dynamic and social, with close contact with both customers and colleagues. The pace can vary depending on the season, campaigns, and customer flow, and the profession requires flexibility and a service-minded attitude.

Salary development over time

Salaries for customer service assistants in stores have shown steady growth over the past three years. In 2022, the average salary was 29,300 SEK per month, increasing in 2023 to 30 500 SEK. The latest update for 2024 shows a further increase to 32 300 SEK, representing a total salary increase of approximately 10.2% during this period. This development can partly be explained by increased demand for customer-oriented services in retail, as well as stores raising wages to retain and attract staff in a competitive labor market. Inflation and changing working conditions have also contributed to maintaining wage growth. Overall, wage increases have followed industry collective agreements, but some employers also offer individual supplements for experienced or multilingual employees.

Customer service assistant in a store salary – complete overview

  • Average salary: 32 300 SEK/month
  • Lowest salary: 30,300 SEK/month (female, private sector, high school education 3 years)
  • Highest salary: 36,300 SEK/month (male, private sector, high school education up to 2 years)
  • Hourly wage (average): 194 SEK/hour
  • Men earn: 33 200 SEK/month
  • Women earn: 31 700 SEK/month
  • Women's wages as a percentage of men's: 96%

Education and qualifications

To work as a customer service assistant in a store, a high school diploma is generally required, often in commerce or service. Some employers offer internal training or introductory programs to enhance employees' knowledge of products and customer service. Practical experience from retail or other service sectors is advantageous, and there are also opportunities to supplement with shorter courses in communication and conflict management.

  • High school education: Commerce and administration program, 3 years
  • Internal training: Introductory programs and product training in-store
  • Courses: Communication, service, and conflict management
  • Internship: Valuable experience from retail or service jobs
  • Prerequisites: Good Swedish, often English and other languages as a plus

Many stores aim to give customer service assistants broader roles, including tasks such as stock management, cash register work, and basic administration. Those proficient in multiple tasks often experience greater variation in their daily work and can more easily advance internally.

– statsskuld.se

Common benefits and compensations

In addition to base salary, benefits such as employee discounts, wellness allowances, evening and weekend surcharges are often offered. Many employers also provide collective insurance, pension contributions, and sometimes bonus programs linked to sales targets. Some stores also offer training opportunities and internal career development paths.

Competition and challenges

The job market for customer service assistants in stores is characterized by moderate competition and a balance between supply and demand. According to the Swedish Public Employment Service's forecasts, demand for this profession is expected to remain unchanged over the next five years. However, digitalization and self-service solutions may change or reduce some tasks, requiring staff to adapt. Regional differences exist, with larger cities offering more opportunities but also higher competition for positions. To stand out, good service skills, language abilities, and the ability to quickly learn new systems and routines are essential.

Tips for those who want to become a customer service assistant in a store

To succeed as a customer service assistant in a store, it is beneficial to develop a strong service orientation and a genuine interest in helping people. Being communicative and pedagogical facilitates guiding customers and answering questions about products. Flexibility is an asset, as tasks vary daily and the pace is often high. Patience and the ability to handle stressful situations calmly make it easier to manage complaints and unexpected issues. Initiative and a professional attitude are appreciated by both customers and employers. Being curious about new products and routines helps you quickly settle into the role and contribute to the store's development. Lastly, actively seeking feedback and being open to new tasks can help you grow in the profession.

Key facts about customer service assistants in a store

  • Education level: High school diploma, often in commerce or service
  • Work environment: Customer-facing and dynamic, often in a retail setting
  • Typical work arrangement: Full-time or part-time, sometimes evening and weekend work
  • Demand: 550 job openings in Sweden, with moderate opportunities according to the Swedish Public Employment Service
  • Special skills: Service, communication, and handling store systems

Career paths and future prospects

After a few years of experience as a customer service assistant in a store, opportunities open up for advancement to roles such as sales assistant with increased responsibility, team leader, or department manager. For those showing initiative, positions like administrator, trainer in customer service, or store manager may also become available. The Swedish Public Employment Service estimates that job opportunities will be moderate over the next five years, with steady demand. Digitalization and increased automation may influence the profession, but personal service remains important. Developments in e-commerce and omnichannel solutions can also create new tasks for store-based customer service staff.

Frequently asked questions about customer service assistants in a store

  • What does a customer service assistant in a store earn?
    - The average salary is 32 300 SEK per month, but varies depending on experience, gender, and workplace.
  • What does the hourly wage look like for a customer service assistant in a store?
    - The hourly wage averages 194 SEK for hourly-paid employees.
  • Are there differences between men's and women's wages?
    - Yes, men earn on average 33 200 SEK and women 31 700 SEK, which means women earn 96% of men's wages.
  • What education is required to work as a customer service assistant in a store?
    - Usually, a high school diploma, preferably in commerce or service, with some internal training.
  • What are the future prospects for the profession?
    - Demand is expected to remain unchanged over the next five years, with a balance between supply and demand for labor.
  • What benefits are common in the profession?
    - Common benefits include employee discounts, wellness allowances, evening and weekend surcharges, and collective insurance agreements.
  • What career paths are available for a customer service assistant in a store?
    - Typical steps include roles such as sales assistant, team leader, department manager, or store manager after a few years of experience.
Who has the highest salary?
The highest salary for a Customer service assistant, store is 36300 kr. This salary belongs to a man working in the Private sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 33600 kr.
Who has the lowest salary?
The lowest salary for a Customer service assistant, store is 30300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 31900 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 98% 25700 kr 26900 kr
25-34 96% 30200 kr 31100 kr
35-44 96% 34200 kr 34800 kr
45-54 90% 35400 kr 36100 kr
55-64 89% 35200 kr 35900 kr
65-68 34700 kr 35400 kr
Snitt 96% 31500 kr 32300 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Customer service assistant, store has the SSYK code 4222, which we use to match against the SCB database to obtain the latest salary statistics.

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Net salary
31 377
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