How much does a Marketing coordinator make

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  2. Marketing coordinator
Image that illustrates Marketing coordinator

Marketing coordinator

54 500 kr

Marketing analysts and marketers etc.

48 700 - 78 400 kr / month

Women earn 88% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Marketing coordinator

Average salary 54 500 kr
Males 58 500 kr
Females 51 800 kr
1 Likes 0 Comments 152 Vacant jobs ->

What does a marketing coordinator do? – Tasks and work environment

A marketing coordinator is responsible for coordinating and executing the company's marketing activities. Common tasks include planning campaigns, liaising with suppliers and agencies, tracking results, and producing marketing materials. The role often involves close collaboration with sales and communications departments and requires good organizational skills, accuracy, and creativity. The work is mostly office-based but can also include travel to trade shows, events, and client meetings.

Salary development over time

The salary of a marketing coordinator has developed steadily over recent years. In 2022, the average salary was 50,400 SEK per month, which increased to 51 600 SEK in 2023. In 2024, the average salary has reached 54 500 SEK, representing a total increase of approximately 8% over three years. This salary growth reflects increased demand for qualified marketing personnel as digitalization and market competition grow. Employers have also had to offer better conditions to attract and retain skilled employees, especially given a certain shortage of experienced marketing coordinators.

Marketing coordinator salary – comprehensive overview

  • Average salary: 54 500 SEK/month
  • Highest salary: 78,400 SEK/month (male, private sector, research education)
  • Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education shorter than 3 years)
  • Hourly wage (average): 328 SEK
  • Women earn: 51 800 SEK/month (88% of men's salary)
  • Men earn: 58 500 SEK/month
  • Regional differences: Salary levels may vary depending on location and sector, with larger cities often offering higher wages.

Education and qualifications

To work as a marketing coordinator, a post-secondary education in marketing, economics, communication, or a similar field is usually required. Many employers value experience in project management, digital tools, and language skills. Internships, traineeships, and certification courses often provide an advantage in the job market.

  • Post-secondary education: University or college degree in marketing, economics, or communication (2–4 years)
  • Certifications: Courses in digital marketing, project management, or analytical tools
  • Internship/traineeship: Practical experience gained during studies
  • Prerequisites: High school diploma with a focus on economics or social studies is recommended
  • Self-study/online: Courses in social media, data analysis, or graphic design

Many marketing coordinators operate at the intersection of creativity and analysis, where the ability to quickly adapt to new digital trends is crucial. The profession is constantly evolving with technology, making it an exciting role for those who want to combine strategic thinking with practical implementation.

– statsskuld.se

Common benefits and compensation

Typical benefits for marketing coordinators include wellness allowances, flexible working hours, remote work options, and pension schemes. Other benefits may include skills development, bonus programs, and extra vacation days, especially at larger employers.

Competition and challenges

The competition for the most attractive roles as a marketing coordinator is often fierce, especially in metropolitan areas. At the same time, digitalization and new technologies increase demands for technical skills and ongoing education. The industry is characterized by rapid changes where tasks and tools can quickly evolve. Staying updated with current market trends and digital platforms is therefore a constant challenge. For those aiming for more advanced roles, experience and specialist knowledge are often required.

Tips for aspiring marketing coordinators

To succeed as a marketing coordinator, it is good to combine analytical ability with creativity and structure. Strong organizational skills facilitate managing multiple projects simultaneously and ensure deadlines are met. Being communicative and attentive is crucial for effective collaboration with colleagues and external partners. Flexibility and the ability to quickly familiarize oneself with new digital tools are advantageous, as is an interest in following marketing trends. It is also important to be proactive and solution-oriented, especially when facing unexpected challenges.

Key facts about the Marketing Coordinator

  • Educational level: Post-secondary education in marketing or economics
  • Work environment: Office-based with elements of remote work
  • Typical work mode: Project-based and collaborative
  • Demand: Great opportunities for nationwide employment
  • Gender distribution: Women constitute the majority but have lower average salaries than men

Career paths and future prospects

After three to five years in the profession, a marketing coordinator can advance to roles such as marketing manager, project leader, or digital marketer. For those specializing in analysis, communication, or digital platforms, there are also opportunities to become a marketing analyst or communications director. According to the Swedish Public Employment Service's forecasts, job opportunities are expected to be large nationwide, with steady demand over the next five years. However, recruitment can be challenging as many leave the profession for new challenges, opening opportunities for new candidates. Currently, there are about 550 available jobs in the industry.

Common questions about Marketing Coordinator

  • What does a Marketing Coordinator earn?
    - A marketing coordinator earns an average of 54 500 SEK per month.
  • What education is required to become a marketing coordinator?
    - Post-secondary education in marketing, economics, or communication is recommended.
  • Are there gender pay differences?
    - Yes, women earn approximately 88% of what men do in the profession.
  • What are the future prospects?
    - Demand for marketing coordinators is expected to be high and stable in the coming years.
  • What are the most common job tasks?
    - Planning campaigns, producing marketing materials, and analyzing marketing efforts.
  • Can a marketing coordinator work remotely?
    - Yes, many employers offer the possibility of remote work.
  • What career paths are available after a few years in the profession?
    - Roles include marketing manager, project leader, or digital marketer.

Richard Andersson

Richard Andersson - 2025-08-09 01:01:58

Occupation
Who has the highest salary?
The highest salary for a Marketing coordinator is 78400 kr. This salary belongs to a man working in the Privately employed officials with a postgraduate education. The highest salary for a woman in this profession is 58800 kr.
Who has the lowest salary?
The lowest salary for a Marketing coordinator is 48700 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 50600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30500 kr 30800 kr
25-34 94% 45000 kr 45400 kr
35-44 91% 55400 kr 56100 kr
45-54 85% 61100 kr 62800 kr
55-64 94% 64200 kr 65700 kr
Snitt 88% 53600 kr 54500 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing coordinator has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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