Marketing coordinator salary

Marketing Coordinator: A Deep Dive into the Profession and Its Salary

Working as a Marketing Coordinator often means being the spider in the web within a company's marketing department. The role requires a broad competence in marketing strategies, communication, and project management. The work involves planning, implementing, and evaluating various marketing activities to achieve the company's business goals.

What Does a Marketing Coordinator Earn?

An interesting question that many ask is, of course, what a Marketing Coordinator earns. The average monthly salary for a Marketing Coordinator is 51 600 kronor. However, there is a salary difference between genders. Men in the profession earn an average of 55 800 kronor, while women earn 48700 kronor, meaning that women earn 87 percent of what men do.

Salary Variations

The salary range in the profession can vary depending on factors such as experience, education, and type of employment. The highest salary for a Marketing Coordinator is 60900 kronor and belongs to a man working as a privately employed executive with a post-secondary education of three years or more. For women, the highest salary is 54600 kronor. The lowest salary in the profession for women is 44900 kronor and for men is 48100 kronor.

Salary Statistics and Changes

Over the past year, the average salary for Marketing Coordinators has increased from 50 400 kronor to 51 600 kronor, indicating a positive trend in the profession. For hourly employed Marketing Coordinators, the hourly wage is around 310 kronor, based on 166 working hours per month.

Job Responsibilities and Duties

As a Marketing Coordinator, one has a varied and dynamic job. Main tasks include developing and implementing marketing strategies, coordinating marketing activities and campaigns, and analyzing and reporting results. One often works closely with other departments and external partners to ensure that all marketing efforts are in line with the company's overall goals.

Education and Qualifications

To become a successful Marketing Coordinator, a post-secondary education in marketing, communication, or a related field is often a requirement. Many employers also value practical experience in marketing and project management.

Benefits and Work Environment

Benefits for Marketing Coordinators can vary depending on the company and industry. Common benefits include paid training, the opportunity to work from home, and sometimes a company car or a paid mobile phone. The work environment is often flexible and creative, suiting those who enjoy a varied and challenging job.

Future Outlook and Job Market

According to the forecasts from the Public Employment Service, the opportunities for work as a Market Analyst and Marketer, which includes Marketing Coordinators, are expected to be significant. Over a five-year period, demand is expected to remain unchanged. However, there are recruitment challenges, making it important for employers to attract and retain competent employees in this area.

Challenges in the Profession

As a Marketing Coordinator, one may face challenges such as handling multiple projects simultaneously, adapting to rapid changes in marketing technology and trends, and meeting high demands from both internal and external sources. Therefore, it is important to have good organizational skills and be able to work efficiently under pressure.

Competition and Career Development

Competition in the marketing sector can be tough, making it important to continuously develop skills and stay updated with the latest marketing trends. For those who are ambitious and want to advance in their careers, there are often good opportunities to move into more senior roles such as Marketing Manager or Communications Manager.

Summary of Marketing Coordinator Salary and Working Conditions

In summary, being a Marketing Coordinator is an exciting and challenging profession with good prospects for the future. The salary is at a reasonable level with the possibility of variation based on experience and education. The benefits can be attractive, and the work environment is often creative and dynamic. However, it is important to be aware of the challenges that the profession may entail and be prepared to constantly evolve and adapt to changes.